Cartoon culture is deeply loved by people, full of childlike romantic fantasy, which can let us look for childhood dreams. Vivid and lovely, with the affinity of the cartoon image of VI design, but also more and more attention by enterprises and brands. In the enterprise's VI design, the use of cartoon image design on the one hand is a powerful promotion of the whole brand's VI image design, to enhance the affinity and communication power of the brand, on the other hand, the cartoon image VI design is loved and sought after by consumers in the increasingly fierce market environment, and is widely recognized by the market. In recent years, the VI design of corporate cartoon image is no longer limited to animal and plant themes, but takes the form of exaggeration, imagination, reconstruction and so on. Many VI image designs are bold and out of position, do not pursue the "perfect" shape in the traditional sense, and are designed easily and casually, but impressive. Haizhi wing Dalian VI design company is the most valuable Dalian design company.

　　企业品牌形象采用卡通信息进行代言传播，基本上是希望以卡通形象的平易近人、亲切可爱的造型，使社会大众或目标消费者更容易接受其产品和服务，形成更高的忠诚度。从这个层面上看，企业卡通形象vi设计的推广可以说是品牌发展到一定阶段的产物，是美化、优化业务传播的有力手段，对于整体的企业品牌形象、市场销售与推广起到积极而重要的推进作用。大连vi设计_10年企业设计服务经验_相信设计的力量。

　　The enterprise brand image adopts cartoon information to represent and spread, which basically hopes to make the social public or target consumers more easily accept their products and services and form higher loyalty with the cartoon image's approachable and amiable shape. From this point of view, the promotion of enterprise cartoon image VI design can be said to be the product of brand development to a certain stage, a powerful means to beautify and optimize business communication, and plays a positive and important role in promoting the overall enterprise brand image, marketing and promotion. Dalian VI design has 10 years of design service experience and believes in the power of design.

　　另一方面，由于卡通形象拥有主体性，能够起到传达理念、增加品牌无形资产的功效，企业通过卡通形象的推广，直接强化或是转变为社会对品牌形象的认知。这也是为什么近年来越来越多的品牌不再只做一个独立品牌形象来规划与操作，而是结合其产品与服务，更加灵活地运用品牌营销的终端。米其林的“轮胎先生”是品牌vi设计中著名的卡通形象设计代表。

　　On the other hand, because of the subjectivity of cartoon image, it can convey the concept and increase the intangible assets of the brand. Through the promotion of cartoon image, enterprises directly strengthen or change into the social cognition of the brand image. This is also why in recent years, more and more brands no longer only plan and operate as an independent brand image, but use the terminal of brand marketing more flexibly in combination with their products and services. Michelin's "Mr. tire" is a famous cartoon image design representative in brand VI design.

　　从原本只是识别体系中一个简单、幽默的构想，发展到现在已经成为其公司的品牌象征，并与标志以及广泛应用在各个领域，成为品牌形象系统中的核心要素。

　　From the original simple and humorous concept in the identification system, it has become the brand symbol of the company, and has been widely used in various fields, and has become the core element of the brand image system.

　　在实际企业或机构的vi设计中，卡通形象的独特个性和特征，是需要有转化的形象形态来体现，仅靠一个单一的造型是远远不够的。延展工作是指原有卡通形象为基础，延展出不同姿态，表情、服装、场景的造型，也可以是平面的、动态的、三维等形式展现品牌vi形象的个性，以加深消费者的印象。卡通vi品牌形象设计的延展创作出除了平面图形外，也可将卡通形象产品化、实物化，全方位的展现品牌形象。2010年温哥华冬奥会举办期间，组委会就和麦当劳合作推出过一系列的卡通纪念玩偶，深得顾客的喜爱。

　　In the actual VI design of enterprises or institutions, the unique personality and characteristics of cartoon images need to be reflected by transformed image forms, and it is far from enough to rely on a single shape. Extension work refers to the extension of different postures, expressions, costumes and scenes based on the original cartoon image. It can also show the personality of brand VI image in flat, dynamic and three-dimensional forms to deepen the impression of consumers. The extension of cartoon VI brand image design can not only create graphic, but also product and materialize cartoon image, and show the brand image in an all-round way. During the 2010 Vancouver Winter Olympic Games, the organizing committee cooperated with McDonald's to launch a series of cartoon commemorative dolls, which were loved by customers.