Cartoon culture is deeply loved by people, full of childlike romantic fantasy, which can let us look for childhood dreams. Vivid and lovely, with the affinity of the cartoon image of VI design, but also more and more attention by enterprises and brands. In the enterprise's VI design, the use of cartoon image design on the one hand is a powerful promotion of the whole brand's VI image design, to enhance the affinity and communication power of the brand, on the other hand, the cartoon image VI design is loved and sought after by consumers in the increasingly fierce market environment, and is widely recognized by the market. In recent years, the VI design of corporate cartoon image is no longer limited to animal and plant themes, but takes the form of exaggeration, imagination, reconstruction and so on. Many VI image designs are bold and out of position, do not pursue the "perfect" shape in the traditional sense, and are designed easily and casually, but impressive. Haizhi wing Dalian VI design company is the most valuable Dalian design company.
The enterprise brand image adopts cartoon information to represent and spread, which basically hopes to make the social public or target consumers more easily accept their products and services and form higher loyalty with the cartoon image's approachable and amiable shape. From this point of view, the promotion of enterprise cartoon image VI design can be said to be the product of brand development to a certain stage, a powerful means to beautify and optimize business communication, and plays a positive and important role in promoting the overall enterprise brand image, marketing and promotion. Dalian VI design has 10 years of design service experience and believes in the power of design.
On the other hand, because of the subjectivity of cartoon image, it can convey the concept and increase the intangible assets of the brand. Through the promotion of cartoon image, enterprises directly strengthen or change into the social cognition of the brand image. This is also why in recent years, more and more brands no longer only plan and operate as an independent brand image, but use the terminal of brand marketing more flexibly in combination with their products and services. Michelin's "Mr. tire" is a famous cartoon image design representative in brand VI design.
From the original simple and humorous concept in the identification system, it has become the brand symbol of the company, and has been widely used in various fields, and has become the core element of the brand image system.
In the actual VI design of enterprises or institutions, the unique personality and characteristics of cartoon images need to be reflected by transformed image forms, and it is far from enough to rely on a single shape. Extension work refers to the extension of different postures, expressions, costumes and scenes based on the original cartoon image. It can also show the personality of brand VI image in flat, dynamic and three-dimensional forms to deepen the impression of consumers. The extension of cartoon VI brand image design can not only create graphic, but also product and materialize cartoon image, and show the brand image in an all-round way. During the 2010 Vancouver Winter Olympic Games, the organizing committee cooperated with McDonald's to launch a series of cartoon commemorative dolls, which were loved by customers.