A good VI design can better reflect a company's brand image, and also can better explain a company's brand culture. How to integrate their own brand culture and concept into the company's VI design is an important issue that every enterprise should focus on. At present, the company's development in VI design is much earlier and more mature than that in China. So what can we learn from foreign VI design when we design VI?

　　一、统一性

　　I. unity

　　企业VI设计的时候要使企业形象和对外传播的内容保持一致性，这就需要企业进行VI视觉识别系统的设计可以很好的将信息与认识明晰化、个性化、有序化，进一步把各种形式的传播形象进行统一，这样可以给企业创造出统一的企业理念与视觉形象，更能够集中、强化企业形象，使企业信息更快的传播，而且还会给人们留下非常深刻的印象。

　　In the process of enterprise VI design, it is necessary to keep the consistency between the enterprise image and the content of external communication, which requires that the design of VI visual identification system can make the information and understanding clear, personalized and orderly, and further unify various forms of communication image, so as to create a unified enterprise concept and visual image for enterprises, which can be more centralized and strong The enterprise image will make the enterprise information spread faster, and will leave a very deep impression on people.

　　二、差异性

　　II. Differences

　　因为不同的行业在VI设计上是有所不同的，企业在VI设计的时候要注意和竞争对手保持有差异和区别。而这种不同首先要体现出不同行业的区分，然后就是突出自己企业的形象，不同行业的企业都有着自己独有的行业特征，设计成员在设计的时候必须要注意这一点。

　　Because different industries are different in VI design, enterprises should pay attention to the differences and differences with their competitors in VI design. This difference should first reflect the differences of different industries, and then highlight the image of their own enterprises. Enterprises in different industries have their own unique industry characteristics, which design members must pay attention to when designing.

　　三、有效性

　　III. effectiveness

　　这里所说的有效性主要是指VI设计是否能够得到有效的推行运用，而不是成为企业的装扮物。只有企业VI设计能够有效的推行实施，才能够树立发挥企业良好形象，在进行VI设计之前，首先要根据企业自身的情况进行设计，这样就可以确立企业在市场上的营销地位。

　　The effectiveness here mainly refers to whether the VI design can be effectively implemented and used, rather than become a corporate dress. Only if the VI design can be effectively implemented, can we establish a good image of the enterprise. Before the VI design, we must first design according to the situation of the enterprise itself, so that we can establish the marketing position of the enterprise in the market.

　　了解了国外企业VI设计的特点之后，国内企业在VI设计的时候可以做一下很好的借鉴，从而设计做更好的VI。

　　After understanding the characteristics of foreign enterprises' VI design, domestic enterprises can make a good reference when designing VI, so as to design better VI.