What is VI design? What aspects of our life does VI design run through? What does VI mean for an enterprise? How to do well in VI design and brand building, let's explore the world of VI together.

　　视觉识别系统VIS又称VI（Visual Identity System），这个词在我们的日常生活中并不会经常被挂在嘴边，但却存在于我们生活中的方方面面，它是指将企业的一切可视化事物进行统一的视觉识别表现和标准化、专有化，通过VI设计，可以将企业形象传达给社会公众。

　　Visual identity system (VIS), also known as vi (visual identity system), is not often mentioned in our daily life, but it exists in all aspects of our life. It refers to the unified visual identity performance, standardization and specialization of all visual things of the enterprise. Through VI design, the corporate image can be conveyed to the public.

　　很多人会说，这些都是设计方面的内容，与自己没什么关系，这样的认知可以说是绝对不对的！VI是树立企业形象、传递企业精神理念的重要视觉工具，它潜移默化中对增强企业凝聚力、提高市场竞争力甚至延伸品牌形象有着不可或缺的作用。同时我们又无时无刻不在享受着VI设计充实起来的创意生活，随手拿起的零食袋子，每天对着穿着标有各种logo潮服，走到餐厅里身穿工装的服务生，白领匆忙为PPT加上公司的专属页眉页脚，这些都是VI范畴里的内容，当我们细心去发现生活的时候，才知道各类VI设计都在充实着我们生活的点点滴滴。

　　A lot of people will say that these are the contents of design and have nothing to do with themselves. Such cognition is absolutely wrong! VI is an important visual tool to establish the corporate image and transmit the corporate spirit. It plays an indispensable role in enhancing the cohesion of the enterprise, improving the market competitiveness and even extending the brand image. At the same time, we are enjoying the creative life enriched by VI design all the time. We pick up the snack bag, and walk to the waiter in the restaurant wearing various logo trendy clothes every day. The white-collar workers rush to add the company's exclusive header and footer to the PPT, which are the contents of vi. when we carefully find out the life, we will know all kinds of VI design Are enriching our lives.

　　视觉识别系统主要分为两个主要方面：一是基础系统，包括企业名称、品牌标志、标准字体、印刷字体、标准图形、标准色彩、宣传口号等等；二是应用系统，包括产品及包装、生产展示、办公用品、广告设施、公关用品等等。在VI设计的每一项中，都必须经历调研、定位、设计方向确定、主视觉和系统设计相呼应、品牌推广、后期管理这些工作环节，否则没有逻辑和条理的设计，又怎能为品牌的发展加油助力？怎么为品牌长远的传播和发展形成有效的形象传达？

　　The visual recognition system is mainly divided into two main aspects: first, the basic system, including enterprise name, brand logo, standard font, printing font, standard graphics, standard colors, propaganda slogans, etc.; second, the application system, including products and packaging, production display, office supplies, advertising facilities, public relations supplies, etc. In every item of VI design, we have to go through research, positioning, design direction determination, main vision and system design, brand promotion, and later management. Otherwise, without logical and orderly design, how can we boost the development of brand? How to form effective image communication for long-term brand communication and development?

　　在品牌营销的今天，没有VI设计对于一个现代企业来说，就意味着它的形象将被淹没在商海之中，让人无法将其保留在记忆之中；就意味着一个缺少灵魂的赚钱机器无法凸显其品牌和产品的特色与个性，因此，如果你有一个好的品牌，请确保它也有好的VI，护航品牌的未来发展。

　　In today's brand marketing, no VI design for a modern enterprise means that its image will be submerged in the sea of Commerce, making people unable to keep it in memory; it means that a money making machine without soul cannot highlight the characteristics and personality of its brand and product, so if you have a good brand, please make sure that it also has a good VI, escort brand The future development of.