As a more cutting-edge industry, the Internet represents the latest technology and trend. Of course, the logo of Internet enterprises cannot be too low.

　　高冷、科技感、酷炫，这些是否是互联网企业LOGO不可或缺的元素和特质呢？

　　High cold, sense of science and technology, cool, are these indispensable elements and characteristics of the logo of Internet enterprises?

　　如果你这样认为就错了！

　　If you think so, you are wrong!

　　从大家熟悉的腾讯的企鹅、天猫的猫头、美团的袋鼠、携程的海豚、去哪儿的骆驼，动物家族几乎一统天下！！！

　　From the penguin of Tencent, the cat head of tmall, the kangaroo of meituan, the dolphin of Ctrip and the camel of qunar, the animal family almost dominates the world!!!

　　为何互联网的LOGO界都是动物说了算？！（没灵感，随便抓一只替罪羊？！）

　　Why do the LOGO circles in the Internet have the final say? (no inspiration, just grab a scapegoat?!)

　　不懂吧，简单来说这就是流行！

　　I don't understand. In short, it's popular!

　　可是往深了说，是学问。

　　But in depth, it's learning.

　　不同动物有不同的独特属性和代表含义，这不仅可以很好地借机传达企业精神和形象，还更具记忆性。

　　Different animals have different unique attributes and representative meanings, which can not only convey the corporate spirit and image, but also have more memory.

　　例如：“去哪儿”采用骆驼形象，骆驼是沙漠远行，持久耐劳，忠诚信赖的旅伴；携程的“海豚”则是海上人类忠实的朋友，不仅能指路，还亲切友好。这些品牌LOGO都很好地借用动物身上的精神传达企业品牌价值。

　　For example, "where to go" uses the image of a camel, who is a long-term, hard-working, loyal and reliable traveling companion in the desert; the "dolphin" of Ctrip is a faithful friend of human beings on the sea, who can not only guide the way, but also be kind and friendly. These brand logos all well use the spirit of animals to convey the brand value of enterprises.

　　而LOGO作为互联网企业的品牌标识，更是其企业文化形象的展示和传递。对于LOGO的设计，互联网企业在选择符合行业特征的情况下，往往更倾向于大胆而新颖、简洁而大气的风格。

　　Logo, as the brand logo of Internet enterprises, is the display and transmission of their corporate cultural image. For logo design, Internet enterprises tend to be bold and novel, concise and atmospheric when they choose to meet the characteristics of the industry.