在这个飞速发展的时代，产品更新换代快，新的品牌不断增加，不断的出现在人们的面前，如何在众多品牌中脱颖而出，那就是设计好自己的品牌logo、品牌定位、产品包装等一系列的问题，好的品牌logo可以让人们迅速的记住，可以使人印象深刻，下面小编跟大家聊聊品牌设计的要素及品牌设计的内容!

　　In this era of rapid development, product updates are fast, new brands are constantly increasing, and constantly appear in front of people. How to stand out from many brands is to design your own brand logo, brand positioning, product packaging and a series of other issues. A good brand logo can let people quickly remember and make a deep impression. Here is a brief introduction Talk about the elements of brand design and the content of brand design!

　　一、品牌设计的要素

　　I. elements of brand design

　　1、清楚地知道LOGO的价值

　　1. Clearly know the value of logo

　　一定要优先考虑LOGO设计，并马上筹出资金来做这件事。许多人有了商业想法后，随意叫亲戚朋友来设计个LOGO，然后说“这就是我的品牌”，这是错误的。因为有的时候，你的品牌LOGO比商品本身还要重要。

　　We must give priority to logo design and immediately raise funds to do it. After many people have business ideas, they call relatives and friends to design a logo, and then say "this is my brand", which is wrong. Because sometimes, your brand logo is more important than the product itself.

　　2、了解自身

　　2. Know yourself

　　知人者智，自知者明，从公司自身出发开始思考。如何以简洁方式表现你的品牌?你必须准确定义出公司精华的理念，有些公司还没开始开发产品就找到品牌设计师，因为他们已充分了解企业精神与其对潜在客户的价值;

　　Knowing people is wise, knowing oneself is wise, starting from the company itself. How to express your brand in a concise way? You must define the essence of the company accurately. Some companies have found brand designers before they start developing products, because they have fully understood the spirit of the enterprise and their value to their potential customers.

　　所以设计师可以在一开始就为他们设计品牌，并在第一件产品诞生前，就完成了信息传递与战略规划，实力不够的企业会被忽略，所以要与关心你和你的生意，并且了解你想要些什么的人合作。

　　So designers can design brands for them at the beginning, and complete information transmission and strategic planning before the birth of the first product. Enterprises with insufficient strength will be ignored, so they should cooperate with people who care about you and your business and know what you want.

　　3、对自己诚实

　　3. Be honest with yourself

　　品牌当然也要进化，苹果的LOGO就改了很多次，但每次都很成功，并延续了历代苹果精神，但企业基本的信条和理念必须完整无缺，只有当社会文化和客户品味改变时，你的品牌LOGO才需要考虑改变。真实可靠也是品牌成功的一大关键因素。

　　Of course, the brand also needs to evolve. Apple's logo has been changed many times, but every time it is very successful, and it continues the spirit of apple in previous generations. However, the basic tenets and concepts of the enterprise must be complete. Only when the social culture and customer taste change, your brand logo needs to be changed. Authenticity is also a key factor in brand success.

　　二、品牌设计的内容

　　II. Contents of brand design

　　1、VI设计

　　1, VI design

　　品牌设计其实包含了很多方面的东西而且比较的复杂，这当中最主要的自然是VI设计，在品牌营销日益重要的今天，如果一个企业没有VI设计，那么就无法很好地让用户识别它的品牌和产品，这就说明它的产品和服务是没有个性的;

　　In fact, brand design contains many aspects and is more complex. The most important of them is the VI design. In today's increasingly important brand marketing, if an enterprise does not have the VI design, then it can't let users identify its brand and products, which means that its products and services have no personality;

　　VI设计主要是logo设计，可以是几个比较简单的文字，也可以是简约一点的图案，不过必须要有创业以及心意，这样才能够达到最佳的品牌宣传效果。

　　VI design is mainly logo design, which can be several simple words or simple patterns. However, it must have entrepreneurship and intention, so as to achieve the best brand publicity effect.

　　2、广告词设计

　　2. Advertisement word design

　　品牌设计公司表示，要想让消费者可以牢记你的品牌，就需要有一个朗朗上口的广告词，广告词不但需要向消费者介绍产品的信息，而且还需要达到良好的形象宣传效果，广告词一定要清晰，简单，能够让消费者轻松的记在脑海里。

　　Brand design companies say that to let consumers remember your brand, they need to have a catchy advertising words. The advertising words not only need to introduce product information to consumers, but also need to achieve good image publicity effect. The advertising words must be clear, simple and easy for consumers to remember in their minds.

　　3、包装设计

　　3. Packaging design

　　假如企业是销售实体产品的，例如饮料或者是化妆品，那么好看的包装设计不仅可以成为迅速识别品牌的关键，而且还可以让产品的特性更为明显。产品包装设计可以让消费者在无意识当中就留下一个深刻的印象，从而达到一个良好的宣传效果。

　　If the enterprise is selling physical products, such as drinks or cosmetics, good-looking packaging design can not only become the key to quickly identify the brand, but also make the characteristics of the product more obvious. Product packaging design can make consumers leave a deep impression in the unconscious, so as to achieve a good publicity effect.

　　4、画册设计

　　4. Album design

　　品牌设计还涵盖了画册的设计，画册不但可以对外展示品牌属性、名称等等，而且还可以展现企业的综合实力，通过视觉形式来达到宣传的目的。

　　Brand design also covers the design of the album. The album can not only show the brand attribute, name and so on, but also show the comprehensive strength of the enterprise, and achieve the purpose of publicity through visual form.