In this era of rapid development, product updates are fast, new brands are constantly increasing, and constantly appear in front of people. How to stand out from many brands is to design your own brand logo, brand positioning, product packaging and a series of other issues. A good brand logo can let people quickly remember and make a deep impression. Here is a brief introduction Talk about the elements of brand design and the content of brand design!
I. elements of brand design
1. Clearly know the value of logo
We must give priority to logo design and immediately raise funds to do it. After many people have business ideas, they call relatives and friends to design a logo, and then say "this is my brand", which is wrong. Because sometimes, your brand logo is more important than the product itself.
2. Know yourself
Knowing people is wise, knowing oneself is wise, starting from the company itself. How to express your brand in a concise way? You must define the essence of the company accurately. Some companies have found brand designers before they start developing products, because they have fully understood the spirit of the enterprise and their value to their potential customers.
So designers can design brands for them at the beginning, and complete information transmission and strategic planning before the birth of the first product. Enterprises with insufficient strength will be ignored, so they should cooperate with people who care about you and your business and know what you want.
3. Be honest with yourself
Of course, the brand also needs to evolve. Apple's logo has been changed many times, but every time it is very successful, and it continues the spirit of apple in previous generations. However, the basic tenets and concepts of the enterprise must be complete. Only when the social culture and customer taste change, your brand logo needs to be changed. Authenticity is also a key factor in brand success.
II. Contents of brand design
1, VI design
In fact, brand design contains many aspects and is more complex. The most important of them is the VI design. In today's increasingly important brand marketing, if an enterprise does not have the VI design, then it can't let users identify its brand and products, which means that its products and services have no personality;
VI design is mainly logo design, which can be several simple words or simple patterns. However, it must have entrepreneurship and intention, so as to achieve the best brand publicity effect.
2. Advertisement word design
Brand design companies say that to let consumers remember your brand, they need to have a catchy advertising words. The advertising words not only need to introduce product information to consumers, but also need to achieve good image publicity effect. The advertising words must be clear, simple and easy for consumers to remember in their minds.
3. Packaging design
If the enterprise is selling physical products, such as drinks or cosmetics, good-looking packaging design can not only become the key to quickly identify the brand, but also make the characteristics of the product more obvious. Product packaging design can make consumers leave a deep impression in the unconscious, so as to achieve a good publicity effect.
4. Album design
Brand design also covers the design of the album. The album can not only show the brand attribute, name and so on, but also show the comprehensive strength of the enterprise, and achieve the purpose of publicity through visual form.
The above is the overall arrangement of Jinan logo design, hope to help you, welcome to pay attention to the content of the website!