企业标志标准字体与标志图形同等重要,它是标志设计课程中必修的一门重要课程。标准字体不同于印刷字体。打印字体是计算机字体库自带的字体,不需要直接设计和使用。标准字体需要专业的设计人员对基本印刷字体进行设计和转换,具有特异性和识别性。标准字体是企业视觉图像识别系统的重要组成部分。它具有很强的解释力,并表明了企业的品牌名称。将品牌的基本信息传达给受众,增强品牌概念和文化的感染力。
  The standard font of enterprise logo is as important as logo graphics. It is a compulsory course in logo design. Standard fonts are different from printed fonts. Printing font is the font of the computer font library, which does not need to be designed and used directly. The standard font needs professional designers to design and transform the basic printing font, which is specific and recognizable. Standard font is an important part of enterprise vision image recognition system. It has a strong explanatory power and shows the brand name of the enterprise. Convey the basic information of the brand to the audience, and enhance the infectivity of the brand concept and culture.
  标志设计在标准字体的创作中,需要仔细研究行业属性和企业理念,在笔画粗细、结构、风格与品牌联系、风格与图形相统一与协调。整个结构简洁、国际化、友好美观,便于以后的应用和推广。
  In the creation of standard fonts, logo design needs to carefully study the industry attributes and enterprise concepts, and unify and coordinate the stroke thickness, structure, style and brand connection, style and graphics. The whole structure is simple, international, friendly and beautiful, which is convenient for later application and promotion.
Logo设计中标准字的设计技巧
  标志设计的标准字体大致可以分为三种字体设计风格:现代简约风格、传统书法风格和纯英文风格。这三种风格在logo设计上也很讲究。现代风格保证了优美的氛围同时体现了企业的个性、经营理念、丰富内涵的表达。书法风格主要表现在中国传统文化的汉字上。体现书法的美感,又要有艺术性和实用性。它是书法字体,所以在创作logo设计时,要注意笔画结构密度与厚度的结合,笔画要流畅有力。而纯英文字体最将与世界接轨,国际跨国公司使用最多。字形设计上多活泼自由,风格特征明显。添加吸引人的视觉效果可以吸引人们的眼球。标志设计的英文标准字体本身美感更强,个性更突出,再加上精细的文字描述,一定会成为企业品牌标志的亮点。当然,在创作logo设计标准字体时,前期的思考工作也是必不可少的。我们需要考虑目标群体的偏好;它的创作风格和视觉形象是什么?企业的发展方向和价值绩效也需要认真研究;然后对标准字体设计的基本要素进行了详细的分析。
  The standard font of logo design can be roughly divided into three styles: modern simple style, traditional calligraphy style and pure English style. These three styles are also very exquisite in logo design. Modern style ensures a beautiful atmosphere and embodies the personality, management concept and rich connotation of the enterprise. The style of calligraphy is mainly reflected in the Chinese characters of traditional Chinese culture. To embody the beauty of calligraphy, it must be artistic and practical. It is a calligraphy font, so when creating logo design, we should pay attention to the combination of stroke structure density and thickness, and the strokes should be smooth and powerful. And the pure English font will be most in line with the world, and the international multinational companies will use the most. The font design is lively and free with obvious style features. Add attractive visual effects to attract people's attention. The English standard font of logo design has stronger aesthetic feeling and more prominent personality. Combined with fine text description, it will definitely become the highlight of corporate brand logo. Of course, in the creation of logo design standard font, early thinking is also essential. We need to consider the preferences of the target group; what is its creative style and visual image? The development direction and value performance of the enterprise also need to be carefully studied; then the basic elements of standard font design are analyzed in detail.
  以上就是济南logo设计的全部整理,希望对您有所帮助,欢迎关注网站内容!
  The above is the overall arrangement of Jinan logo design, hope to help you, welcome to pay attention to the content of the website!


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