The standard font of enterprise logo is as important as logo graphics. It is a compulsory course in logo design. Standard fonts are different from printed fonts. Printing font is the font of the computer font library, which does not need to be designed and used directly. The standard font needs professional designers to design and transform the basic printing font, which is specific and recognizable. Standard font is an important part of enterprise vision image recognition system. It has a strong explanatory power and shows the brand name of the enterprise. Convey the basic information of the brand to the audience, and enhance the infectivity of the brand concept and culture.
In the creation of standard fonts, logo design needs to carefully study the industry attributes and enterprise concepts, and unify and coordinate the stroke thickness, structure, style and brand connection, style and graphics. The whole structure is simple, international, friendly and beautiful, which is convenient for later application and promotion.
The standard font of logo design can be roughly divided into three styles: modern simple style, traditional calligraphy style and pure English style. These three styles are also very exquisite in logo design. Modern style ensures a beautiful atmosphere and embodies the personality, management concept and rich connotation of the enterprise. The style of calligraphy is mainly reflected in the Chinese characters of traditional Chinese culture. To embody the beauty of calligraphy, it must be artistic and practical. It is a calligraphy font, so when creating logo design, we should pay attention to the combination of stroke structure density and thickness, and the strokes should be smooth and powerful. And the pure English font will be most in line with the world, and the international multinational companies will use the most. The font design is lively and free with obvious style features. Add attractive visual effects to attract people's attention. The English standard font of logo design has stronger aesthetic feeling and more prominent personality. Combined with fine text description, it will definitely become the highlight of corporate brand logo. Of course, in the creation of logo design standard font, early thinking is also essential. We need to consider the preferences of the target group; what is its creative style and visual image? The development direction and value performance of the enterprise also need to be carefully studied; then the basic elements of standard font design are analyzed in detail.
The above is the overall arrangement of Jinan logo design, hope to help you, welcome to pay attention to the content of the website!