LOGO commonly uses three basic colors (red, yellow and blue), which are relatively pure, relatively bright and easy to attract attention.

　　色彩是工业设计中必须研究的一门基础学科。色彩研究涉及物理学、生理学、心理学、美学和艺术理论。

　　Color is a basic subject that must be studied in industrial design. Color research involves physics, physiology, psychology, aesthetics and art theory.

　　1. 研究与分析——标志不仅仅是图形或文字的组合，它是基于企业结构的构成、行业类别、经营理念，并充分考虑标志接触的目标和应用环境，为企业制定标准的视觉符号。

　　1. Research and analysis - logo is not only a combination of graphics or words, but also a visual symbol based on the composition of enterprise structure, industry category, business philosophy, and fully considering the target and application environment of logo contact, so as to formulate standards for enterprises.

　　在设计之前，首先要对企业做全面深入的了解，包括企业的经营战略、市场分析，以及企业高层领导的基本意图，这些都是logo设计和开发的重要依据。

　　Before the design, we should first make a comprehensive and in-depth understanding of the enterprise, including the enterprise's business strategy, market analysis, and the basic intentions of the top leaders of the enterprise, which are the important basis for logo design and development.

　　了解竞争对手也是一个重要的步骤，标识识别，是在充分把握竞争环境的基础上进行的。

　　Understanding competitors is also an important step. Identification is based on fully grasping the competitive environment.

　　因此，我们会先让客户填写一份logo设计问卷。

　　Therefore, we will first ask the customer to fill in a logo design questionnaire.

　　2. 元素开采——元素开采是进一步做好设计开发工作的准备。

　　2. Element mining-element mining is the preparation for further design and development work.

　　我们将根据调查结果的分析,提取标志结构类型,颜色取向、商标列表反映了精神和特点,挖掘相关的图形元素,找到标志设计的方向,使设计工作目标,而不是漫无目的的文字图形的组合。

　　Based on the analysis of the survey results, we will extract the type of logo structure, color orientation and trademark list which reflect the spirit and characteristics, excavate the relevant graphic elements, find the direction of logo design, so that the design objectives, rather than aimless combination of text and graphics.

　　3.设计与开发——全面了解企业，充分掌握设计要素，可以从不同的角度和方向开展设计与开发工作。通过设计师标志的理解,充分发挥想象,用不同的表达方式,设计元素设计,标志必须达到深刻的含义,特征,大气建模,结构稳定,颜色搭配可以适合企业,避免被困在一个传统的或流行。不同的标识反映的重点或表现形式也会不同，经过讨论和分析修改后，找出适合企业的标识。

　　3. Design and development - fully understand the enterprise, fully grasp the design elements, can carry out design and development work from different angles and directions. Through the understanding of designer logo, give full play to imagination, design elements with different expressions, logo must achieve profound meaning, characteristics, atmospheric modeling, stable structure, color matching can be suitable for enterprises, to avoid being trapped in a traditional or popular. Different logos reflect different priorities or forms of expression. After discussion and analysis, we can find the logos suitable for enterprises.

　　4. Logo修改——提案阶段确定的Logo可能在细节上并不完美。我们已经修改了标准图纸、尺寸修改、黑白应用、线条应用等形式对标志的表达，使标志的使用更加规范。

　　4. Logo modification - Logo identified at the proposal stage may not be perfect in detail. We have revised the standard drawings, size modification, black and white application, line application and other forms of expression of the logo, so as to make the use of the logo more standardized.

　　同时，在不同的环境下使用，不会丢失logo的特点和结构，达到统一、有序、规范的沟通。

　　At the same time, in different environments, logo's characteristics and structure will not be lost, so as to achieve unified, orderly and standardized communication.