In fact, we often encounter some customer problems, such as designers, VI design and logo design are not the same thing, sometimes for those who are not familiar with them, it is easy to confuse things together! But what is the reality? Logo design is Logo design, VI design is VI design, two very different, they have two. A different idea, so don't get confused this time!

一个符号就是一个符号。它可以是一个图形。可以是文本。它可以是一封信。

A symbol is a symbol. It can be a graph. It can be text. It can be a letter.

另一方面，VI是一个完整的标识系统，包括标识的基本原则、办公用品和指导元素。你可以说logo只是VI的一部分，VI包含logo。

On the other hand, VI is a complete identification system, including the basic principles of identification, office supplies and guidance elements. You can say that logo is only part of VI, and VI contains logo.

商标的意义在于帮助消费者更好的了解品牌，让消费者通过商标清楚的知道谁的产品。

The significance of trademark is to help consumers better understand the brand, so that consumers can clearly know who's products through the trademark.

VI的作用更大。一般来说，VI包含了产品的性质等独特的内涵。例如，通过VI设计，消费者可以了解产品的性质和功能，产生更多的了解和购买欲望。VI设计的存在促进了消费者的行为，促使消费者更愿意购买产品。

VI plays a greater role. Generally speaking, VI contains unique connotations such as the nature of products. For example, through VI design, consumers can understand the nature and function of products, and generate more understanding and desire to buy. The existence of VI design promotes consumer behavior and makes consumers more willing to buy products.