No matter what kind of business you run, once you touch brand marketing, logo is one of the most important things. Logo will be fixed in the minds of target consumers, even if they initially did not remember the brand name. Logo will convey the brand name and give a general idea of the business type of the enterprise.

　　所以，logo十分重要。logo不只是设计自身，还是企业价值观在设计中的表达方式。设计的每个方面都必需表达企业所代表的东西，不应只用于表达企业的美学价值。虽然如此，这并不意味着logo在任何时分都是越简单越好。logo的好坏仍将取决于你想要给消费者描画的图像。

　　So logo is very important. Logo is not only the design itself, but also the expression of corporate values in design. Every aspect of design must express what the enterprise represents, and should not be used only to express the aesthetic value of the enterprise. Nevertheless, this does not mean that logo is as simple as possible at any time. The quality of the logo will still depend on the image you want to paint the consumer.

　　简单与复杂logo的优点比照

　　The Advantages of Simple and Complex Logos

　　为了便当被人记住，很多企业比方Nike、Apple、Mitsubishi选择了简单的logo。固然这些品牌的logo极为简单，但在没有称号显现于一旁时，它可以让你一眼想到它们所代表的企业。

　　For convenience, many companies like Nike, Apple and Mitsubishi choose simple logos. Although the logos of these brands are extremely simple, they can give you a glimpse of the companies they represent when no titles are visible.

　　但是，由于这些logo非常简单，一旦次记错，后面会很容易遗忘。要想被人记住，logo必需醒目。logo的原始设计一旦有忽略，营销活动便会遭到影响。

　　However, because these logos are very simple, once you remember them for the first time, it's easy to forget them later. To be remembered, logos need to be visible. Once logo's original design is ignored, marketing activities will be affected.

　　正是为此，在设计企业logo时，能够思索漂亮而复杂的图案设计。通常，漂亮的艺术作品更可以疾速吸收和坚持人的留意，比方Starbucks Coffee或Heineken的精密logo让人过目难忘。固然消费者可能无法记住logo的每段线条或每个小细节，但这种水平的复杂精致，足以让logo变得无独有偶，足以使消费者将其与品牌的称号联络起来。

　　It is for this reason that when designing enterprise logo, we can think about beautiful and complex pattern design. Usually, beautiful works of art can quickly absorb and persist in people's attention, such as Starbucks Coffee or Heineken's precise logo. Although consumers may not be able to remember every line or detail of logo, the level of sophistication is enough to make logo unique, enough to enable consumers to associate it with brand names.

　　复杂的logo也难以复制。由于很难复制设计，很难再现每个局部，它们便分发着舍我其谁的气场。

　　Complex logos are also difficult to replicate. Because it is difficult to reproduce the design, it is difficult to reproduce each part, and they distribute the atmosphere of who I am or who I am.