Nowadays there are many VI design companies in China, but the overall level has not been improved. What is the cause? So what is the future of VI design in 2019 or later?

　　其实设计这块，就是要不时的创新与技术的提升,突破常规提升消费者的审美和观念，如国际设计审美交融，这一过程需求企业家的老板观念的转变，双方面设计公司的拉力显得的力不从心.

　　In fact, the design of this piece, is to constantly innovate and improve technology, break through the conventional promotion of consumer aesthetics and concepts, such as international design aesthetic blending, this process requires entrepreneurs to change the concept of bosses, both sides of the design company's pull appears to be inadequate.

　　呈现一些年轻现代的作品也愈来愈多，这现象阐明年轻的企业承受度更好，年轻消费群的观念在转变与承受国际审美的思想，这是一个好现象！

　　Presenting more and more young and modern works, this phenomenon illustrates that young enterprises have better endurance, and that the concept of young consumers is changing and enduring the international aesthetic ideas. This is a good phenomenon! __________

　　很多企业把企业筹划和品牌筹划都混为一谈，或许把它们的职能和权限含糊了；这儿就简单简介一下企业筹划与品牌筹划的差别，和它们各自的职能、权限。

　　Many enterprises confuse enterprise planning with brand planning, and maybe their functions and powers are ambiguous. Here is a brief introduction of the differences between enterprise planning and brand planning, and their respective functions and powers.

　　企业筹划部是一个企业的运营管理机构，它是经过对资金链、信息链、物流链、以及人才链的整合为企业的展开做出规划与调和的局部。如：企业的方针根据地域来分为整体方针、区域方针；根据时辰来分为长期方针和短期方针。企业筹划部的工作是拟定方针，为完成方针调和和监视各个局部来结束方针。

　　Enterprise Planning Department is an operation and management organization of an enterprise. It is a part of planning and reconciliation for the enterprise through the integration of capital chain, information chain, logistics chain and talent chain. For example: the enterprise's policy is divided into the overall policy and the regional policy according to the region; according to the time, it is divided into the long-term policy and the short-term policy. The work of the Enterprise Planning Department is to formulate guidelines and to conclude them by harmonizing and monitoring all parts of the guidelines.

　　品牌筹划是经过市场查询，应用产品、价钱、途径、促销等战略在顾客心中树立观念。品牌筹划部的作用和权限在企业的不同展开阶段有不同的表现。企业的展开分为树立、展开、坚持、阑珊、停业阶段。对产品、价钱、途径、促销战略中要思索到的问题这儿简单的罗列一下：

　　Brand planning is based on market inquiry, product, price, channel, promotion and other strategies to establish the concept in the customer's mind. The role and authority of Brand Planning Department have different manifestations in different stages of enterprise development. The development of enterprises can be divided into the stages of establishment, development, persistence, appeasement and closure. Here is a brief list of the issues to be considered in product, price, approach and promotion strategy.

　　品牌筹划在企业的展开阶段表现为配合企业的营销局部开辟市场。这个时期品牌筹划的工作是经过对方针市场的查询，在产品、价钱、途径、促销上为营销局部提供数据的参考。

　　Brand planning in the start-up stage of the enterprise is to cooperate with the marketing of the enterprise to open up a local market. The work of brand planning in this period is to inquire the policy market and provide data reference for the marketing department in terms of products, prices, channels and promotions.

　　企业在阑珊期，品牌筹划的作用更大了。由于企业在这时公司的资金链、信息链、物流链、人才链已很完善，营销中的产品、价钱、途径战略曾经成了定局，促销便是企业生存的命根了。它只要经过促销战略来取得企业的利润。品牌筹划 的义务就更大。

　　In the period of appendix, brand planning plays a more important role. At this time, the company's capital chain, information chain, logistics chain, talent chain has been perfected, marketing products, prices, ways and strategies have become a foregone conclusion, promotion is the lifeblood of enterprise survival. It only needs to pass through the promotion strategy to obtain the profit of the enterprise. Brand planning is more obligatory.