一个品牌的LOGO是相当重要的门面,门面的观感就像人与人见面的印象,顺不顺眼、喜不喜欢、有无兴味深化认识,进而去汇集品味相近的客群。
  A brand LOGO is a very important facade. The facade looks like the first impression of meeting people. It is not pleasant, likes or dislikes, has or dislikes, deepens the understanding, and then gathers the similar tastes of the customers.
  但是,不同于套用现成字型,手绘字体自身就是种具首创性的表现技法,无法被复制贴上或套字反复运用。而手绘字体设计的特征从笔触材质、线条粗细、下笔力道、到参加图案性的装点,皆可分明简单传送出品牌的个性。因而运营者对品牌若希望呈现出“独家原创”、“自然手作”、“有个性想法”的形象,吸收对此类作风有兴味的族群,便可尝试运用手写手绘、带入各式笔触感的线条应用于LOGO的视觉设计上。
  However, unlike existing fonts, hand-painted fonts themselves are innovative performance techniques that cannot be copied and pasted or used repeatedly. The characteristics of hand-painted font design can clearly and simply convey the personality of the brand from the strokes, lines, brushwork, to participating in the decorative design. Therefore, if operators want to present the image of "exclusive originality", "natural handwork" and "personality idea", and absorb the people who are interested in this kind of style, they can try to apply the lines of handwritten hand-drawing and various brush touch to LOGO visual design.
  品牌形象色
  Brand Image Color
  颜色是表现品牌个性中,直觉式的元素。我们在选择品牌色系时,需考量到不同颜色在颜色学中带给感知什么样的形象而去做决议。
  Color is the most intuitive element of brand personality. When choosing brand color system, we need to consider what image different colors bring to perception in color science and make a decision.
  选对颜色除了能增强观众对品牌的气质印象外,曝光量大的品牌以至可以潜移默化到一见到什么色就能马上联想到某个牌子。选定品牌色系在制造各类平面设计上,也更能凝聚品牌作风的整体感,增强画面的温馨与谐和性。
  Choosing the right color can not only enhance the audience's impression of the brand's temperament, but also the brand with large exposure can be subtly influenced to associate a brand immediately at the sight of any color. Selected brand color system in the production of various graphic design, but also more cohesive brand style of the overall sense, enhance the warmth and harmony of the picture.
  抓住眼光的配色设计
  Grasp the Eye of Colour Matching Design
  现代网络资讯阅读流量大、速度快,因而运用显眼谐和的配色,来抓住观众的眼非常重要,如点提到的印象,颜色也是能区隔不同兴味范畴大众的重要元素之一。而颜色的配置可随主角调性、以至是时节感、时髦感、科技感等不同内容情境来做变化。
济南vi设计
  Modern network information reading traffic is large and fast, so it is very important to use conspicuous and harmonious color matching to catch the audience's first sight. For example, the first impression mentioned in the first point, color is also one of the important elements that can divide different interest categories of the public. The color configuration can be changed with different contexts, such as the main character's tonality, even the sense of season, fashion and technology.
  举例如目的族群为年轻女性的商品,通常会运用暖色、高明度的色彩来做配色,酒类或运动类型品牌则常以冷色、暗色彩来表现稳健感。因而察看目的族群的性别、年龄、个性或什至有节庆感的配色都可列入配色设计参考的根据。
  For example, commodities of young women of the target ethnic group usually use warm and bright colors to match colors, while wine or sports brands often use cold and dark colors to express their sense of robustness. Therefore, looking at the gender, age, personality or even festive color matching of the target ethnic group can be included in the basis of color matching design reference.
  参加生动的图文装饰
  Participate in vivid graphic decoration
  画面上参加生动的图案或文字,可进步观众对阅读的意愿。若有活动资讯须配合图片显露,请记得要分配主与次才干表现画面的主角与配角。
  Participation in vivid patterns or text on the screen can improve the audience's willingness to read. If there is activity information to be displayed in conjunction with the picture, please remember to assign the leading and supporting roles of the main and secondary talent performance screen.
  许多客户常请求设计师把画面一切空间填满、不留空白,但眼睛也需求呼吸,先让观众抓到视觉焦点,引出兴味后自然就会转移到细致资讯上。好的构图不能贪婪,要让主角明白、配角不抢戏、颜色谐和并凸显想表达的故事,才是真正引人瞩目的设计。
  Many customers often ask designers to fill all the space in the picture without leaving any blanks, but the eyes also need to breathe. First, let the audience catch the visual focus, and then naturally turn to detailed information. Good composition can't be greedy. It's the design that really attracts people's attention to make the protagonists understand, the supporting roles don't rush to play, the colors harmonize and highlight the stories they want to express.

上一篇:2019年以后vi设计的发展前景如何?
下一篇:商标设计不仅要做好市场调研还要做什么?