A brand LOGO is a very important facade. The facade looks like the first impression of meeting people. It is not pleasant, likes or dislikes, has or dislikes, deepens the understanding, and then gathers the similar tastes of the customers.
However, unlike existing fonts, hand-painted fonts themselves are innovative performance techniques that cannot be copied and pasted or used repeatedly. The characteristics of hand-painted font design can clearly and simply convey the personality of the brand from the strokes, lines, brushwork, to participating in the decorative design. Therefore, if operators want to present the image of "exclusive originality", "natural handwork" and "personality idea", and absorb the people who are interested in this kind of style, they can try to apply the lines of handwritten hand-drawing and various brush touch to LOGO visual design.
Brand Image Color
Color is the most intuitive element of brand personality. When choosing brand color system, we need to consider what image different colors bring to perception in color science and make a decision.
Choosing the right color can not only enhance the audience's impression of the brand's temperament, but also the brand with large exposure can be subtly influenced to associate a brand immediately at the sight of any color. Selected brand color system in the production of various graphic design, but also more cohesive brand style of the overall sense, enhance the warmth and harmony of the picture.
Grasp the Eye of Colour Matching Design
Modern network information reading traffic is large and fast, so it is very important to use conspicuous and harmonious color matching to catch the audience's first sight. For example, the first impression mentioned in the first point, color is also one of the important elements that can divide different interest categories of the public. The color configuration can be changed with different contexts, such as the main character's tonality, even the sense of season, fashion and technology.
For example, commodities of young women of the target ethnic group usually use warm and bright colors to match colors, while wine or sports brands often use cold and dark colors to express their sense of robustness. Therefore, looking at the gender, age, personality or even festive color matching of the target ethnic group can be included in the basis of color matching design reference.
Participate in vivid graphic decoration
Participation in vivid patterns or text on the screen can improve the audience's willingness to read. If there is activity information to be displayed in conjunction with the picture, please remember to assign the leading and supporting roles of the main and secondary talent performance screen.
Many customers often ask designers to fill all the space in the picture without leaving any blanks, but the eyes also need to breathe. First, let the audience catch the visual focus, and then naturally turn to detailed information. Good composition can't be greedy. It's the design that really attracts people's attention to make the protagonists understand, the supporting roles don't rush to play, the colors harmonize and highlight the stories they want to express.