如何让LOGO容易过稿
  How to Make LOGO Easy to Overdraft
  憋要太爱我,就酱~
  If you want to love me too much, you can use sauce.~
  具有想象力,让决策人参与想象
  Imagination, involving decision makers
  如果说icon是为使用者在操作和辨识上的精确性而设计,那么LOGO除了辨识度之外,还要有区别于icon的特性---想象力。每个人看到同样的LOGO,都要有自己想象的延伸。如果特别具象就缺少了延伸的“弹性”。很多知名品牌的LOGO也经常“被玩坏”。
  If icon is designed for the accuracy of user's operation and identification, LOGO has not only the degree of identification, but also the characteristic of imagination, which is different from icon. Everyone who sees the same LOGO should have an extension of their own imagination. If it is specific, it lacks the "elasticity" of extension. Many well-known brands of LOGO are often "spoiled".
  就比如星巴克的LOGO,它的LOGO就经常被玩坏了,有变成各种玩法的形式
  For example, Starbucks LOGO, its LOGO is often spoiled, has become a variety of forms of play.
  在一定的思维和认知框架里,设计师设定一个边界,给予决策或消费者一定的延伸空间,这才是一个好LOGO。
  In a certain thinking and cognitive framework, designers set a boundary and give decision-making or consumers a certain extension of space, which is a good LOGO.
  不是说好LOGO就要一定被玩坏。而是这个LOGO呈现在别人面前既不固定到没有任何可延伸的想象,也不失去记忆点。例如星巴克自己把LOGO玩没了,大家还是会记得。
  Not that good LOGO is bound to be spoiled. Instead, the LOGO presented to others is neither fixed to any stretchable imagination, nor loss of memory. For example, Starbucks has lost its LOGO, and you will remember it.
济南logo设计
  延伸既是品牌沉淀的一部分,也是吸收消费者参与感与认同感的一个载体。
  Extension is not only a part of brand precipitation, but also a carrier to absorb consumers'sense of participation and identity.
  好的“状态”是呈现出来的LOGO,设计者每提出一个“关键词”,对方就能根据你的“提示”给予合理的解读和想象。
  The best "state" is the LOGO presented. Every time a designer puts forward a "key word", the other party can give a reasonable interpretation and imagination according to your "prompt".
  就像传说阿迪达斯的LOGO设计之初就是创始人随意画的三条线,随着企业的发展将其三条纹比作一座山,象征着希望人们需要去克服的困难、成就将来和继续完成目标的愿望。
  Like the legend that Adidas's LOGO design started with three lines drawn by the founder at will, with the development of the enterprise, the three lines are compared to a mountain, which symbolizes the hope that people need to overcome the difficulties, achieve the future and continue to achieve their goals.
  具有记忆点,可以一句话描述
  It has memory points and can be described in one sentence.
  生活中,我们都有这样的经历,和别人描述某个品牌的时候如果名字一时想不起来,就会描述它的LOGO。
  In our lives, we all have the experience of describing a brand with others, if the name can not be remembered for a moment, it will describe its LOGO.

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