The importance of VI design has been rapidly excavated by enterprises and companies. When we design VI, we need rational thinking and design. How is a good VI design? Please Jinan logo design best company, Orie advertising for us to explain how to understand VI design.

　　我们要认识到VI设计的三个重要元素：VI设计重在应用而不是观赏，VI设计不是越全越好，VI应和市场运做紧密相连。

　　We need to recognize the three important elements of VI design: VI design focuses on application rather than viewing, VI design is not the more perfect, VI should be closely linked with the operation of the market.

　　VI设计重在应用而不是观赏。

　　VI design focuses on application rather than viewing.

　　在做好了VI手册以后，关键在于应用，让其变为和消费者沟通的桥梁，而非办公室的欣赏品。VI设计要建立在品牌定位的基础上进行的，是品牌营销的一部分。如：百事可乐为了突出“新一代”，选择了蓝色，蒙牛为了突出来自大草原，选择绿色等。

　　After the VI manual has been completed, the key lies in its application, making it a bridge to communicate with consumers, rather than an office appreciation. VI design is based on brand positioning and is part of brand marketing. Such as: Pepsi Cola in order to highlight the "new generation", choose blue, Mengniu in order to highlight from the prairie, choose green and so on.

　　济南标志设计优秀的公司指出，VI是指企业的视觉表现，包括的内容应该是很全面，不只仅是标志的应用，更多的是市场的表现，如终端笼统展示、包装笼统、活动笼统等，是品牌营销的重要一部分，所以在有了品牌定位后，一定要把展现品牌笼统的工具统一起来，在市场上形成合力，才能影响更多的消费者。

　　Jinan logo design best company pointed out that VI refers to the visual performance of enterprises, including the content should be very comprehensive, not only the application of logos, but also the performance of the market, such as general terminal display, general packaging, general activities, etc., is an important part of brand marketing, so after the brand positioning, we must unify the tools to show the general brand. Come on, in order to influence more consumers, we should form a joint force in the market.

　　VI设计不是越全越好

　　VI design is not as complete as possible

　　VI设计要求全面，但这里的越全越好的意思是要抓主要矛盾，特别是针对广大中小型的食品企业，本来市场资金就不充裕，就先不要为了统一笼统，按照VI手册里的东西，一个都不少的要统一，如“垃圾桶”、“花盆”等前期用不上、对品牌笼统影响不大的东西，完全能够等公司慢慢做强做大后再逐个完善。但市场需要用的东西则尽量能够做到位。

　　VI design requirements are comprehensive, but the more complete here, the better meaning is to grasp the main contradictions, especially for the majority of small and medium-sized food enterprises, the market capital is not sufficient, first do not want to unify general, according to VI manual, a lot of things need to be unified, such as "trash can", "flower pot" and other things that are not used in the early stage, and have little impact on the brand. All-round can wait for the company to grow stronger and stronger slowly before improving one by one. But what the market needs is as good as possible.

　　VI是和市场运做紧密相连的

　　VI is closely related to market operation.

　　市场是经常变化的，每年都会有不同的市场主体配以不同的市场活动，为了提高效果，需要用市场表现、终端表现等来配合，可能除了标志不变以外，其他的可能都要变。如百事可乐07年推出“敢为红”系列活动，阶段性的将本人的“百事蓝”破天荒地改变为红色。有时为了开发新区域，以至连标志都要重新换掉，如：联想为了进军国际市场改名“Lenovo”等。 VI不是原封不动的，更不是一劳永逸，VI是传播的工具，只需有利于企业树品牌，扩大传播易于传播的都能够变。

　　The market is constantly changing. Every year there are different market players with different market activities. In order to improve the effect, we need to use market performance, terminal performance and so on. In addition to the unchanged logo, other possibilities will change. For example, Pepsi Cola launched a series of "dare to be Chinese red" activities in 2007, and changed its "Pepsi Blue" to "red" at different stages. Sometimes in order to develop new areas, even the logo has to be replaced, such as Lenovo to enter the international market renamed "Lenovo" and so on. VI is not immovable, let alone once and for all, VI is a tool for communication, as long as it is conducive to enterprise brand, expanding the spread of easy to change.

　　VI辅助图形设计

　　VI Aided Graphic Design

　　为了进一步提升品牌的识别度和传播上的视觉美感，增加视觉吸引力，品牌辅助图形的设计，在VI设计中的作用越来越被看重。例如名片、信封、对外传播工具上，都需要用到辅助图形设计，而辅助图形设计的要求，很大程度依赖或来源于标志设计的元素进行演化和创新。

　　In order to further enhance brand recognition and visual aesthetics in communication, and increase visual attraction, the role of brand-assisted graphics design in VI design is more and more valued. For example, in business cards, envelopes and external communication tools, assistant graphic design is needed, and the requirements of assistant graphic design largely depend on or originate from the elements of logo design for evolution and innovation.