Character 1: Recognition

　　企业vi设计应该让企业形象具有辨认性，辨认性是企业VI设计的重要功用之一。由于市场竞争不时加剧，各种VI商标符号更是数不胜数，只要特性鲜明、容易识别和记忆、含义深入、外型漂亮的企业VI标志，才干在同业中突显出来，对企业留下深入印象,加深对企业形象的认识。

　　Corporate VI design should make corporate image identifiable, which is one of the important functions of corporate VI design. As the market competition intensifies from time to time, there are numerous VI trademark symbols. As long as the characteristics are clear, easy to identify and remember, the meaning is deep and the appearance is beautiful, the enterprise VI logo can stand out in the industry, leave a deep impression on the enterprise and deepen the understanding of the enterprise image.

　　特性2：指导性

　　Characteristics 2: Guidance

　　VI设计是企业视觉传达要素的中心，企业VI标志的外型、颜色、应用方式，直接决议了其辨认要素的方式。企业视觉辨认系统其他要素的树立，都是盘绕着企业VI标志为中心而展开的。所以企业VI设计的指导位置是企业运营理念和活动的集中表现，贯串于企业一切的运营活动中，具有权威性的指导作用。

　　VI design is the center of enterprise visual communication elements. The appearance, color and application of enterprise VI logo directly determine the way of identifying elements. The establishment of other elements of the enterprise visual identification system is centered around the VI logo of the enterprise. Therefore, the guiding position of enterprise VI design is the concentrated expression of enterprise operation ideas and activities, which runs through all the operation activities of enterprises and has an authoritative guiding role.

　　特性3：同一性

　　Characteristic 3: Identity

　　VI设计代表着企业的运营理念、文化特征、价值取向，反映企业的产业特性，运营思绪，是企业肉体的详细意味。而群众对企业VI标志的认同同等于对企业的认同，所以企业VI设计不能脱离企业的实践状况，违犯企业目标，而只做外表方式工作的标志，那么，就会失去企业VI设计自身的意义，以至对企业形象形成负面影响。

　　VI design represents the operation concept, cultural characteristics and value orientation of the enterprise, reflects the industrial characteristics and operation ideas of the enterprise, and is the detailed meaning of the enterprise body. The mass's recognition of corporate VI logo is equal to the recognition of enterprises, so corporate VI design can not be separated from the practice of enterprises, violate corporate objectives, and only do the logo of appearance work, then, it will lose the significance of corporate VI design itself, and even form a negative impact on corporate image.

　　济南vi设计等更多相关信息可以点击我们的官网进行咨询：http://www.facons.cn

　　Jinan VI design and other related information can be clicked on our official website for consultation: http://www.facons.cn