To engage in VI design work, we need to use a variety of expression methods to make the design more artistic and aesthetic, to achieve more attractive results, to help customers through VI design to achieve excellent publicity results, so as to achieve more economic benefits. Jinan VI designers introduce the common expressive techniques in design, such as visual impact method, contrast foil method, prominent feature method, reasonable exaggeration method, etc. Here we will introduce these expressive techniques separately.

　　突出特征法

　　Prominent feature method

　　突出特征是突出设计主题的重要方式之一，运用各种方式抓住和强调产品本身与众不同的特征并通过烘托处理将其鲜明的表现出来，使读者在接触画面的瞬间就会很快对其产生注意和发生兴趣，有效刺激购买欲望达到促销目的。

　　Highlighting features is one of the important ways to highlight the design theme. By using various ways to grasp and emphasize the unique features of the product itself and display them vividly through foil treatment, readers will quickly pay attention to them and take interest in them at the moment of contact with the screen, and effectively stimulate the desire to purchase to achieve the purpose of promotion.

　　视觉冲击法

　　Visual impact method

　　通过摄影、绘画等元素的写实表现能力将产品或主题在版面上进行直接展示，着重刻划渲染产品的质感、形态和功能用途，逼真现实的感觉让人产生信任与亲切的感觉。

　　Through the realistic expression ability of photography, painting and other elements, products or themes are displayed directly on the page, focusing on the texture, shape and functional use of rendering products. The realistic feeling gives people a sense of trust and intimacy.

　　合理夸张法

　　Reasonable exaggeration

　　借助想象，对设计产品中的品质特征进行明显的夸张修饰，以加深扩大读者对这些特征的认识。更鲜明地强调事物本质特征，加强作品艺术效果。

　　With the help of imagination, the quality features of design products are obviously exaggerated to deepen and expand readers'understanding of these features. More clearly emphasize the essential characteristics of things and strengthen the artistic effect of works.

　　对比衬托法

　　Contrast foil method

　　利用对立冲突来产生艺术美感的表现方式，借彼显此，互比互衬，通过对比的差别更鲜明地强调或提示产品的性能和特点，给读者带来深刻的视觉感受，是一种行之有效的表现手法，有效提高设计作品的感染力。

　　It is an effective way of expression to produce artistic aesthetic feeling by means of conflict of opposites. Through contrast and contrast, the performance and characteristics of products can be emphasized or prompted more clearly, which can bring readers profound visual feeling. It is an effective way of expression and can effectively improve the appeal of design works.

　　富于幽默法

　　Full of humor

　　幽默法是指在设计作品中将喜剧性特征进行巧妙再现，运用饶有风趣的情节，巧妙的安排，将某种需要肯定的事物延伸到漫画的程度，创造一种充满情趣，引人发笑而又耐人寻味的幽默意境，以别具一格的方式发挥艺术的强大感染力。

　　Humor method is to reproduce the comic features skillfully in design works, use interesting plots and ingenious arrangements to extend certain things to the extent of cartoons, create a humorous mood full of fun, amusing and interesting, and exert the strong appeal of art in a unique way.