Logo design is a graphic art. It has similarities with other means of graphic art expression, and has its own artistic rules. It is very demanding for its conciseness, generalization and perfection. It is almost impossible to find a better alternative to be perfect, and its difficulty is much greater than any other graphic art design.

　　①logo设计应在详尽明了设计对象的使用目的、适用范畴及有关法规等有关情况和深刻领会其功能性要求的前提下进行。

　　(1) Logo design should be carried out on the premise that the purpose, scope of application, relevant laws and regulations of the design object are fully explained and the functional requirements of the design object are deeply understood.

　　②设计须充分考虑其实现的可行性，针对其应用形式、材料和制作条件采取相应的设计手段。同时还要顾及应用于其它视觉传播方式或放大、缩小时的视觉效果。

　　(2) The feasibility of its realization should be fully considered in the design, and corresponding design means should be adopted according to its application form, material and manufacturing conditions. At the same time, it should also take into account the visual effects when applied to other visual communication modes or when enlarged or reduced.

　　③设计要符合作用对象的直观接受能力、审美意识、社会心理和禁忌。

　　(3) The design should conform to the intuitive acceptance ability, aesthetic consciousness, social psychology and taboos of the target.

　　④构思须慎重推敲，力求深刻、巧妙、新颖、独特，表意准确，能经受住时间的考验。

　　(4) The conception should be carefully deliberated to be profound, ingenious, novel, unique, accurate and able to withstand the test of time.

　　⑤构图要凝练、美观、适形（适应其应用物的形态）。

　　(5) The composition should be concise, beautiful and conformable (suitable for the shape of its application).

　　⑥图形、符号既要简练、概括，又要讲究艺术性。

　　(5) Graphics and symbols should be concise and generalized, as well as artistic.

　　⑦色彩要单纯、强烈、醒目。

　　The color should be simple, strong and eye-catching.

　　logo设计的表现手段极其丰富多样，并且不断发展创新，仅举常见概述如下：

　　Logo design is extremely rich and diverse in means of expression, and continuous development and innovation, just to mention the common summary as follows:

　　秩序化手法以均衡、均齐、对称、放射、放大或缩小、平行或上下移动、错位等有秩序、有规律、有节秦有韵律地构成图形，给人以规整感。

　　Ordered techniques to balance, uniformity, symmetry, radiation, amplification or reduction, parallel or up and down movement, dislocation and other orderly, regular, rhythmic composition of graphics, giving people a sense of regularity.

　　logo设计可全用大中小点构成，阴阳调配变化；也可全用线条构成，粗细方圆曲直错落变化；也可纯粹用块面构成；也可点线面组合交织构成，给人个性感和丰富感。

　　Logo design can be composed of large and small points, Yin and Yang allocation changes; can also be fully composed of lines, rough and fine circles, straight and random changes; can also be purely composed of blocks; can also point, line and surface combination and interweave, giving a sense of personality and richness.

　　共用形手法两个图形合并在一起时，相互边缘线是共用的，仿佛你中有我，我中有你，从而组成一个完整的图形，给人以奇异感。

　　When two graphics are merged together, the edges of each other are shared, as if you have me and I have you, thus forming a complete graphics, giving people a sense of wonder.

　　以上内容由 济南logo设计公司整理发布，更多相关资讯可以点击我们的官网进行咨询：http://www.facons.cn

　　The above content is organized and published by Jinan Logo Design Company. For more information, you can click on our official website for consultation: http://www.facons.cn.