在过去很难找到值得信任的品牌，所以品牌就变成了选择的基础。但是在今天，有许多的商品在市场推新陈列，实体上、功能上的特征都标准化了，也就意味着企业和产品若要在竞争版图中生存，便需要差异化。于是对于许多企业来说，树立足以与其他企业区别的专属魅力，极具一致的整体化，就成了重要的课题。而VI设计就是实现这一课题的重要组成部分之一。如今所谓的品牌经营，对消费者来说，就是强调且统一提出该公司或产品有着什么样的关系，还有是为了什么而存在的行为。

In the past, it was hard to find a trustworthy brand, so the brand became the basis of choice. But nowadays, there are many new products in the market, and the substantive and functional characteristics are standardized, which means that enterprises and products need to differentiate if they want to survive in the competitive landscape. Therefore, for many enterprises, it has become the most important issue to establish a unique charm which is different from other enterprises and has a very consistent integration. And VI design is an important part of achieving this topic. Now the so-called brand management, for consumers, is to emphasize and unify the company or products have what kind of relationship, and what is the reason for the existence of the behavior.

目前，VI设计已经摆脱了单纯打扮外表的方式，已经延伸到了为更好的环境与围绕着更好的产品，同时考量企业和消费者全体的活动。许多企业认为大众如何看待VI设计是很重要的事情。建筑造景、图像设计、制服、色彩等，对于所有能够给予视觉影响的要素，都投入了前所未见得高度关注，而这对于商业标识领域来说，就是意识到战略性及多元化接触的必要。小编认为所谓VI设计，并不同于个人的整体性，而意味着公司或团体，产品货服务的整体性，同时也指所谓的VI设计，就是代表为了品牌的整体性建立而出现的设计。作为和消费者沟通的手段，以及代表商业的所有视觉形象和公司经营活动的所有规划的VI设计，都是依据设计性思考具体树立而成的。设计顾问公司应该多元化作业，有利于建立一贯性的品牌形象及创造应用。

At present, VI design has got rid of the simple way of dressing up, has extended to better environment and around better products, while considering the activities of enterprises and consumers as a whole. Many enterprises think that how the public looks at VI design is very important. Architectural landscaping, image design, uniform, color and so on, all the elements that can give visual impact, have invested unprecedented attention, which for the field of business logo, is to realize the need for strategic and diversified contacts. Red Apple believes that the so-called VI design is not the same as the integrity of individuals, but means the integrity of companies or groups, products and services. It also refers to the so-called VI design, which represents the design for the establishment of brand integrity. As a means of communicating with consumers, as well as representing all the visual image of business and all the planning VI design of the company's business activities, are built on the basis of design thinking. Design consultants should diversify their work to build consistent brand image and create applications.

VI设计在商业交流上应该是要有全盘且一贯性的作用。视觉形象是包装设计和产品设计、还有介绍给消费者该产品的作用得以发挥延展的所有过程。

VI design should have a comprehensive and consistent role in business communication. Visual image is all the processes in which packaging design and product design, as well as the role of introducing the product to consumers, can be extended.

从目前的全球化状况来看，现行的而企业和品牌创新及成功，都是通过高度的战略性VI设计所达成的。海外先进品牌和企业形象设计咨询顾问公司都以此奉为规律加以执行，一方面提升了企业的价值，另一方面对战略性形象设计也有着显著地贡献。

From the current situation of globalization, the current innovation and success of enterprises and brands are achieved through a highly strategic VI design. Overseas advanced brands and corporate image design consulting companies take this as a rule to implement, on the one hand, to enhance the value of enterprises, on the other hand, strategic image design also has a significant contribution.