An excellent brand planning is based on the correct positioning of the enterprise itself, visual communication under the correct brand definition, and can help the enterprise to develop the image entity and master the brand direction, and can enable people to correctly and quickly carry out effective and in-depth memories of the enterprise image.
Brand planning comes from the strategic integration of corporate brand strategy consultants and planning consultants. The key points of brand planning are as follows:
1. Planning is very important: the civilized system, employee behavior, organizational structure, central technology, marketing methods and other elements of the brand or enterprise are the main body of enterprise development, and also the strongest support and driving force for brand development, but all these must be through a series of sound and effective visual planning and brand promotion. To be recognized by the public.
2. Return to the origin when planning and discover the essence of the project or product: the planner should think as simply as possible, not rush to start. He should first calm down and think about what the most remarkable characteristics of the project or product are, what are their guidelines, customers and consumers, and then proceed according to the needs. Planning;
3. The principle of planning should be concise, clear and conceptual: to achieve effective visual communication and dissemination in the most concise and intuitive way, and to reject all unrealistic symbolic meanings and so-called intrinsic. With ingenious and unique planning concept and use, it can surprise people and deepen the image of people, so as to effectively enhance the corporate image and the inherent civilization.
4, planning for customers should be appropriate: proper planning is the best.
5. LOGO is a mark indicating the characteristics of things - it takes simple, significant, easily recognizable objects, graphics or written symbols as intuitive language, besides indicating and replacing what, it also has the effect of expressing meaning, emotion and command action.
So, brand planning is not just about drawing pictures, making logos, but also about the pursuit and enthusiasm of planners.