一个优异的品牌规划是在企业本身正确定位的基础之上,基于正确品牌界说下的视觉交流,而且能够帮忙企业开展的形象实体和掌握品牌方向,而且能够使人们正确的、快速的对企业形象进行有效深入的回忆。
  An excellent brand planning is based on the correct positioning of the enterprise itself, visual communication under the correct brand definition, and can help the enterprise to develop the image entity and master the brand direction, and can enable people to correctly and quickly carry out effective and in-depth memories of the enterprise image.
  品牌规划来源于开始的企业品牌战略顾问和策划顾问对企业进行战略整合以后,其中心规划关键为:
  Brand planning comes from the strategic integration of corporate brand strategy consultants and planning consultants. The key points of brand planning are as follows:
  1、规划时至关重要的:品牌或企业所属的文明制度、员工行为、组织结构、中心技术、营销方法等要素是企业开展的主体,也是品牌开展强有力的支撑与原动力,但这一切都必须要通过一系列完好有效的视觉规划与品牌推广来被大众所认知;
  1. Planning is very important: the civilized system, employee behavior, organizational structure, central technology, marketing methods and other elements of the brand or enterprise are the main body of enterprise development, and also the strongest support and driving force for brand development, but all these must be through a series of sound and effective visual planning and brand promotion. To be recognized by the public.
  2、规划时回归原点,发掘项目或产品的本质所在:规划者则要尽可能单纯的思考,不要急于着手,应该先静下心来,好好想想这个项目或者产品为显著的特点是什么,它们的方针客户与消费群又是什么,然后依据所需进行相应的规划;
  2. Return to the origin when planning and discover the essence of the project or product: the planner should think as simply as possible, not rush to start. He should first calm down and think about what the most remarkable characteristics of the project or product are, what are their guidelines, customers and consumers, and then proceed according to the needs. Planning;
  3、规划的原则应该是简练、明晰、概念:以为简练直观的方法,达到有效的视觉交流和传播,回绝一切不切实际的象征含义与所谓内在。以巧妙独到的规划理念和使用,给人以意外惊喜,使人形象深入从而有力提升企业形象及文明内在;
济南vi设计
  3. The principle of planning should be concise, clear and conceptual: to achieve effective visual communication and dissemination in the most concise and intuitive way, and to reject all unrealistic symbolic meanings and so-called intrinsic. With ingenious and unique planning concept and use, it can surprise people and deepen the image of people, so as to effectively enhance the corporate image and the inherent civilization.
  4、为客户做的规划要合适:合适的规划才好;
  4, planning for customers should be appropriate: proper planning is the best.
  5、LOGO,是标明事物特征的记号--它以单纯、显著、易识别的物象、图形或文字符号为直观言语,除标明什么、替代什么之外,还具有表达含义、情感和指令举动等效果;
  5. LOGO is a mark indicating the characteristics of things - it takes simple, significant, easily recognizable objects, graphics or written symbols as intuitive language, besides indicating and replacing what, it also has the effect of expressing meaning, emotion and command action.
  所以,品牌规划不单单仅仅画画图,做做logo就好了,它还包含着规划师的追求和热忱。
  So, brand planning is not just about drawing pictures, making logos, but also about the pursuit and enthusiasm of planners.

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