企业标志设计的误区带来的各种纠结

Various entanglements caused by the misunderstanding of enterprise logo design

1、对企业标志的重要性缺乏正确的认识和指导

1. Lack of correct understanding and guidance on the importance of enterprise logo.

某些品牌在创立初期，由于资金或者是认识上的问题，并没有对企业的品牌形象缺乏一个整体的认识和把握。更有些企业误将产品本身当做品牌，违背品牌传播的发展规律。例如：前些年流行的把人像LOGO当做品牌标志的现象。这种现象往往随着企业的发展发现，当初很简单的一件事情却要花大量的时间和精力以及金钱去更换和宣传。

In the initial stage of the establishment of some brands, due to the problems of funds or knowledge, there is no overall understanding and grasp of the brand image of enterprises. Some enterprises mistakenly take the product as a brand, violating the development rule of brand communication. For example, the phenomenon of LOGO as a brand logo has been popular in recent years. This phenomenon is often found with the development of enterprises, but a very simple thing at the beginning takes a lot of time and energy and money to replace and publicize.

2、缺乏专业的企业标志设计人员的技术支持

2. Lack of technical support from professional logo designers.

企业在设计之初，由于缺乏专业人员的支持，造成在设计时没有考虑周全，例如企业标志太复杂在有些媒介上不能清除表达，甚至在产品上不能实现原有的效果。

At the beginning of the design, due to the lack of professional support, the enterprise did not consider thoroughly in the design. For example, the enterprise logo is too complex to clear the expression in some media, and even can not achieve the original effect in the product.

3、缺乏对文化背景的考虑

3, the lack of cultural considerations.

由于各国文化的差异性，在企业标志设计过程中一定要多注意其中的文化背景。比如日本忌荷花，忌数字9和4，韩国也忌4，美国人忌数字13，加拿大和英国忌白百合。我以上提到的荷花，数字等，在logo设计中，往往以图形元素形式出现，因此，需确保在项目开始时，充分了解当地人文情况便可。更多内容，不再展开说明。

Due to the cultural differences of different countries, we must pay more attention to the cultural background in the process of logo design. For example, Japan avoids lotus, 9 and 4, Korea avoids 4, Americans avoids 13, Canada and Britain avoids white lily. In logo design, the lotus, numbers and so on mentioned above often appear in the form of graphic elements. Therefore, it is necessary to ensure that the local cultural situation is fully understood at the beginning of the project. More content, no more explanation.

4、色彩的选择缺乏心理机理的考虑

4, the choice of color lacks psychological mechanism consideration.

企业色彩的选择要多方面的考虑，比如宗教信仰的禁忌，文化背景还要考虑行业的契合度。由于颜色选取的不同会给受众带来不同的感受，食品类忌冷色调，儿童类忌冷色调，部分企业缺乏长远的规划，对于企业标志设计时缺乏长远的认识，一味的追求时尚，用色多艳丽，往往过了2年才发现各种不适合。

The choice of corporate color should be considered in many ways, such as taboos on religious beliefs, and the cultural background should also consider the fit of the industry. Because of the different color selection will bring different feelings to the audience, food products avoid cold tones, children avoid cold tones, some enterprises lack long-term planning, lack of long-term understanding of corporate logo design, blindly pursuing fashion, colorful, often after two years to find all kinds of inappropriate.