网页LOGO设计中常用的方法

　　Common methods in web page LOGO design

　　一.框的巧用

　　1. The skillful use of boxes

　　在传统设计上，框的巧用只要是指我们在设计logo时，可通过为logo添加全部或局部的边框效果，从而创建一种不一样的视觉效果。但是笔者认为在logo设计中框的应用还可以体现在以下2个方面，下面我们一起分享：

　　In traditional design, the skillful use of frames only means that when we design logo, we can create a different visual effect by adding all or part of the border effects to the logo. But I think the application of box in logo design can also be reflected in the following two aspects. Let's share the following:

　　1、在设计logo时，我们应该注意框的大小和形式。例如，我们可以将框进行缩小，从而营造出一种类似像素化效果的视觉表现形式。

　　1, when designing logo, we should pay attention to the size and form of the box. For example, we can reduce the frame to create a visual representation similar to the pixelization effect.

　　2、我们也可以将框视作整个logo设计中的点睛之笔。

　　2, we can also view the box as the finishing touch in the whole logo design.

　　二、七上八下

　　Two, seven up eight

　　所谓七上八下就是指在设计logo中将组成logo的上下部分进行垂直方向上的镜像排列或错位排列。这种设计手法主要通过改变设计元素的位置和陈列形式来营造一种别样的视觉效果。

　　The so-called "seven top eight bottom" means that in the design of logo, the upper and lower parts of the logo are arranged vertically in mirror or dislocation. This design method mainly creates a different visual effect by changing the position and display form of design elements.

　　三、巧用镜像

　　Three. Clever use of mirrors.

　　这种这几方法，大家再熟悉不过了，其大的优点就是可以快速的提高设计效果，也就是说我们可以仅仅设计和制作logo的一半，而另一半则可以通过镜像来实现。注意，镜像可分为水平镜像和垂直镜像2种形式。我们在实际设计工作中可灵活选择。如图7-19所示，是设计师使用了水平镜像所设计的成功作品。

　　We are all familiar with these methods, and their greatest advantage is that they can quickly improve the design effect, that is to say, we can design and produce only half of the logo, while the other half can be achieved through mirror. Note that mirror image can be divided into 2 forms: horizontal mirror and vertical mirror. We can be flexible in practical design work. As shown in Figure 7-19, the designer used the horizontal mirror to design the successful works.

　　四、局部调节

　　Four. Local adjustment

　　所谓局部调节，就是指在设计中通过修改文字笔画的局部、图形边框的局部来作为整个logo设计的点睛之笔或作为整个logo的视觉焦点中心。这种方法可以使网站logo的个性更加鲜明、突出。对于浏览者而言记忆将更加简单。如图7-8所示，设计师巧妙的将文字或字母笔画的局部进行的线条画化（左图）和图形化（右图）使得logo的整体效果可识别性、企业的产品特征得到明显的优化。

　　The so-called local adjustment refers to the modification of the local character strokes and graphical borders in the design as the focal point of the whole logo design or as the visual focus of the whole logo. This method can make website logo's personality more distinct and prominent. For visitors, memory will be simpler. As shown in Figure 7-8, the designer skillfully draws lines (left) and graphics (right) from the parts of the text or letter strokes, which makes the overall effect of logo recognizable and the product characteristics of the enterprise obviously optimized.

　　五、连笔

　　Five.

　　所谓连笔，就是指设计师在设计logo的过程中从设计美观的角度，从增强logo的整体性角度出发，巧妙的运用设计技巧将文字、字母、数字、线条等元素的局部进行相互连接，从而使logo的整体感、视觉美感更加强烈。如图7-9所示，通过巧妙的笔画相连，使得logo的整体美观度的到了极大的改善。当然也要注意色彩的合理搭配。

　　The so-called "Lianbi" refers to the skillful use of design techniques to connect the parts of text, letters, numbers, lines and other elements in the process of logo design from the perspective of aesthetic design, and from the perspective of enhancing the integrity of logo, so as to make the overall sense and visual aesthetic sense of logo more intense. As shown in Figure 7-9, the overall aesthetics of logo has been greatly improved by skillfully connecting strokes. Of course, we should also pay attention to the reasonable collocation of colors.

　　六、飘逸

　　Six, fluttering

　　所谓飘逸，主要是指用若条流线型线条放置在组成logo的元素的周围或者穿越logo的部分区域，从而营造一种流动飘逸的视觉效果。这种设计方法实际是在设计中借用了曲线的特征，巧妙的将曲线融入logo设计之中。

　　The so-called elegant, mainly refers to the use of streamlined lines placed around the elements of the logo or through part of the logo area, thus creating a flow elegant visual effect. In fact, this design method borrows the characteristics of the curve in the design and integrates the curve into the logo design skillfully.

　　6 壮男淑女

　　6 strong men and ladies

　　所谓壮男淑女，其实只是一种形象的说法，主要是指在设计中，通过运用不同的设计手法，将设计元素的局部笔画加粗、变长或变细，进而产生一种视觉上的显示变形，以此来迅速获得浏览者对logo的记忆。

　　The so-called Zhuangmen and Ladies, in fact, is only a kind of image, mainly refers to the use of different design techniques, the design elements of the local strokes will be thickened, lengthened or thinned, and then produce a visual display distortion, in order to quickly obtain the viewer's logo memory.

　　七、 巧用字母（数字）

　　Seven. Use letters (numbers) skillfully.

　　在互联网世界中，如果能够巧妙的使用数字或字母作为网站的名称，那么网站的传播速度及传播形式将十分便捷。例如常见的“1号店”、“1加1”、“51job”等网站。当然作为设计师我们可以巧妙的利用这些常用数字进行logo设计。例如，将数字进行飘逸化设计、情趣化设计等。更重要的是字母和数字之间包含一定的变形关系。主要表现如下2种关联形式：

　　In the Internet world, if we can skillfully use numbers or letters as the name of the website, then the speed and form of transmission of the website will be very convenient. For example, common "shop 1", "1 plus 1", "51job" and other websites. Of course, as designers, we can skillfully use these common figures for logo design. For example, the number of elegant design, fun design and so on. More importantly, there is a certain relationship between letters and numbers. There are 2 main forms of association:

　　字母之间的关联：

　　The correlation between letters:

　　将字母C顺时针旋转90度即可得到字母U，适当变形即可得到字母V，如果继续将字母V进行镜像并复制则得到字母W，若将字母W垂直翻转则即可得到字母M。

　　The letter U can be obtained by rotating the letter C clockwise 90 degrees, and the letter V can be obtained by appropriate deformation. If the letter V is mirrored and copied, the letter W can be obtained. If the letter W is vertically flipped, the letter M can be obtained.

　　数字之间的关联

　　Correlation between numbers

　　数字0垂直镜像并复制即可得到数字8，若将数字8适当的“截肢”即可得到数字6，如果将数字6再次进行翻转即可得到数字9。

　　Digital 8 can be obtained by vertical mirror and duplication of digital 0. If the number 8 is properly amputated, the number 6 can be obtained. If the number 6 is flipped again, the number 9 can be obtained.

　　与大家分享了这些数字和字母之间的联系，就是希望大家在借用字母和数字设计logo时拓宽设计思路，济南vi设计教您做出更为优秀的作品，更多相关内容点击咨询：http://www.facons.cn

　　Share with you the relationship between these numbers and letters. I hope you can broaden your design ideas when borrowing letters and numbers to design logo. Jinan VI design teaches you to make better works. Click on more relevant content to consult: http://www.facons.cn.