Common methods in web page LOGO design
1. The skillful use of boxes
In traditional design, the skillful use of frames only means that when we design logo, we can create a different visual effect by adding all or part of the border effects to the logo. But I think the application of box in logo design can also be reflected in the following two aspects. Let's share the following:
1, when designing logo, we should pay attention to the size and form of the box. For example, we can reduce the frame to create a visual representation similar to the pixelization effect.
2, we can also view the box as the finishing touch in the whole logo design.
Two, seven up eight
The so-called "seven top eight bottom" means that in the design of logo, the upper and lower parts of the logo are arranged vertically in mirror or dislocation. This design method mainly creates a different visual effect by changing the position and display form of design elements.
Three. Clever use of mirrors.
We are all familiar with these methods, and their greatest advantage is that they can quickly improve the design effect, that is to say, we can design and produce only half of the logo, while the other half can be achieved through mirror. Note that mirror image can be divided into 2 forms: horizontal mirror and vertical mirror. We can be flexible in practical design work. As shown in Figure 7-19, the designer used the horizontal mirror to design the successful works.
Four. Local adjustment
The so-called local adjustment refers to the modification of the local character strokes and graphical borders in the design as the focal point of the whole logo design or as the visual focus of the whole logo. This method can make website logo's personality more distinct and prominent. For visitors, memory will be simpler. As shown in Figure 7-8, the designer skillfully draws lines (left) and graphics (right) from the parts of the text or letter strokes, which makes the overall effect of logo recognizable and the product characteristics of the enterprise obviously optimized.
The so-called "Lianbi" refers to the skillful use of design techniques to connect the parts of text, letters, numbers, lines and other elements in the process of logo design from the perspective of aesthetic design, and from the perspective of enhancing the integrity of logo, so as to make the overall sense and visual aesthetic sense of logo more intense. As shown in Figure 7-9, the overall aesthetics of logo has been greatly improved by skillfully connecting strokes. Of course, we should also pay attention to the reasonable collocation of colors.
The so-called elegant, mainly refers to the use of streamlined lines placed around the elements of the logo or through part of the logo area, thus creating a flow elegant visual effect. In fact, this design method borrows the characteristics of the curve in the design and integrates the curve into the logo design skillfully.
6 strong men and ladies
The so-called Zhuangmen and Ladies, in fact, is only a kind of image, mainly refers to the use of different design techniques, the design elements of the local strokes will be thickened, lengthened or thinned, and then produce a visual display distortion, in order to quickly obtain the viewer's logo memory.
Seven. Use letters (numbers) skillfully.
In the Internet world, if we can skillfully use numbers or letters as the name of the website, then the speed and form of transmission of the website will be very convenient. For example, common "shop 1", "1 plus 1", "51job" and other websites. Of course, as designers, we can skillfully use these common figures for logo design. For example, the number of elegant design, fun design and so on. More importantly, there is a certain relationship between letters and numbers. There are 2 main forms of association:
The correlation between letters:
The letter U can be obtained by rotating the letter C clockwise 90 degrees, and the letter V can be obtained by appropriate deformation. If the letter V is mirrored and copied, the letter W can be obtained. If the letter W is vertically flipped, the letter M can be obtained.
Correlation between numbers
Digital 8 can be obtained by vertical mirror and duplication of digital 0. If the number 8 is properly amputated, the number 6 can be obtained. If the number 6 is flipped again, the number 9 can be obtained.
Share with you the relationship between these numbers and letters. I hope you can broaden your design ideas when borrowing letters and numbers to design logo. Jinan VI design teaches you to make better works. Click on more relevant content to consult: http://www.facons.cn.