VI is one of the enterprise image recognition systems. CIS is the abbreviation of Corporate Identity System. It is literally translated as enterprise image recognition system and translated into corporate image design. CI refers to the conscious, planned display and dissemination of the various characteristics of the enterprise to the public, so that the public in the market environment for a specific enterprise has a standardized, differentiated impression and understanding, in order to better identify and leave a good impression.

CIS一般分为三个方面，即企业的理念识别——Mind Identity（MI），行为识别——Behavior Identity(BI）和视觉识别——Visual Identity（VI）。

CIS is generally divided into three aspects, namely, enterprise concept recognition - Mind Identity (MI), behavior recognition - Behavior Identity (BI) and visual recognition - Visual Identity (VI).

MI是企业的经营理念、企业文化。济南vi设计

MI is the business philosophy and corporate culture of an enterprise.

BI是行为识别是企业理念的行为表现，包括在理念指导下的企业员工对内和对外的各种行为，以及企业的各种生产经营行为。如：回访电话、麦当劳和肯德基的欢迎光临和谢谢光临等，这些都是行为识别。

BI is the behavior of enterprise concept, including the internal and external behavior of employees under the guidance of the concept, as well as the various production and operation behavior of enterprises. Such as: call back, McDonald's and KFC welcome and thank you for coming, these are behavior recognition.

VI是企业理念的视觉化，通过企业形象广告、标识、商标、品牌、产品包装、企业内部环境布局和厂容厂貌等媒体及方式向大众表现、传达企业理念。CI的核心目的是通过企业行为识别和企业视觉识别传达企业理念，树立企业形象。济南vi设计

VI is the visualization of the enterprise concept, through corporate image advertising, logo, trademark, brand, product packaging, enterprise internal environment layout and factory appearance and other media and ways to the public to express and convey the enterprise concept. The core purpose of CI is to convey enterprise ideas and establish enterprise image through enterprise behavior identification and enterprise visual identification.

VI有很多延伸系统，包括SI、PI、EI…有关视觉的部分所有的渠道都是可以延伸的，我们统称为VI的一部分。

VI has many extension systems, including SI, PI and EI. All parts of the visual part can be extended. We are collectively referred to as part of VI.济南vi设计

VI设计流程网上有很多，但大多讲得比较复杂，我将它减化为五个部分，部分是初步沟通，包括和客户初步沟通、了解企业现状、公司产品、客户想法等。第二部分是前期调研，包括我们回来要了解客户所处行业和搜集国内外相关资料，准备更充分的话，我们在标志设计的创造点会也更加完善。

VI design process network there are many, but most of the more complex, I will reduce it to five parts, the first part is preliminary communication, including preliminary communication with customers, understand the status of the enterprise, the company's products, customer ideas, etc. The second part is the preliminary research, including our return to understand the industry and collect domestic and foreign relevant information, prepared more fully, we in the logo design of the creative point will be more perfect.

在VI设计的前期，LOGO设计是非常关键的，我们在设计VI的前提先是设计logo的提案，五源设计的LOGO设计一般是7到10个工作日，会提供3套方案，这其中包含logo的概念、延伸、应用的效果，给客户直观的印象，在logo设计方案提交客户后，并与客户沟通协调直至logo方案的确定。济南vi设计

In the early stage of VI design, LOGO design is very important. The premise of VI design is the proposal of logo design. The five-source LOGO design usually lasts 7 to 10 working days and provides three sets of solutions, which include the concept of logo, extension, application effect, and give customers an intuitive impression. After household, communicate and coordinate with customers until logo plan is confirmed.

Logo方案定稿后，我们即开始设计VI的基础规范，包括字体、色彩、辅助图形、组合等等，之后是应用规范，包括有关企业的办公系统、标识系统以及推广物料这一块。济南vi设计

After the logo scheme was finalized, we began to design the basic specifications for VI, including fonts, colors, auxiliary graphics, combinations, etc., followed by the application specifications, including the office system, logo system and promotional materials of the enterprise concerned.
山东非蝉文化传媒有限公司是一家专门做VI设计的公司，公司拥有多年的经验与一流的技术，所以请放心，如有需要可以联系我们。