1.企业市场调研
1. Enterprise Market Research
一个设计师接到客户的设计要求后,首先要做的件事就是市场调研,分析同行企业形象的基本情况和形态,标志的使用规范,使用环境;是否有特别值得学习的地方,从而选择该企业标志的设计模式;还要对企业上下做全面深入的了解,包括基层员工、公司的经营战略、产品的市场分析、以及企业高领导人的基本意愿和基本喜好,这些都是标志设计开发的重要依据。并且对竞争对手的了解也是至关重要的,只有了解了自己的对手才能使该企业的标志设计选择更好的设计形式,使其脱颖而出,有着很强的识别性和记忆性;
After a designer receives the customer's design request, the first thing to do is the market research, analyzes the same trade enterprise image basic situation and the shape, the sign use standard, the use environment; whether has the place which is worth studying specially, thus chooses this business enterprise sign design pattern; must also complete to the enterprise from top to bottom In-depth understanding, including grassroots staff, the company's business strategy, product market analysis, as well as the basic wishes and preferences of the top leaders of enterprises, these are important basis for logo design and development. And the understanding of competitors is also crucial, only to understand their opponents in order to make the logo design of the enterprise to choose a better form of design, make it stand out, has a strong recognition and memory;
2.提炼设计要素
2. refining design elements
设计要素的挖掘是标志设计的一个重要环节,是为了能更好的把握设计方向做的准备工作。根据点的调查结果,分析提炼出该企业标志的基本元素构造,表现形式、基本色彩和标志所要体现的企业精神和企业文化,提炼相关的图形元素,做到一的方矢,而不是漫不目的的随便找些元素组合。
The excavation of design elements is an important part of logo design, which is a preparation for better grasping the design direction. According to the first point of the survey results, analysis and extraction of the basic elements of the logo structure, the manifestations, basic colors and logo to reflect the spirit of the enterprise and corporate culture, extract the relevant graphic elements, achieve a square, rather than aimlessly looking for some elements combination.
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3.开始设计标志
3. design logo
当有了前面对企业的全面了解和对设计要素的充分提炼和掌握,可以从多个不同的设计思路进行设计工作。通过设计师对标志的理解,充分发挥想象,用不同的表现方式,将设计要素融入设计中,标志必须达到有深刻内涵、独特气质、特征明显、造型大气、结构稳重、色彩搭配能适合企业并且醒目,避免流于俗套或大众化。
When we have a comprehensive understanding of the enterprise and the design elements are fully refined and mastered, we can design from a number of different design ideas. Through the designer's understanding of the logo, give full play to imagination, with different ways of expression, the design elements into the design, logo must achieve a profound connotation, unique temperament, obvious features, modelling atmosphere, stable structure, color matching can be suitable for enterprises and eye-catching, to avoid becoming vulgar or popular.
4.修正、完成
4. amendment and completion
设计师设计出来后给客户提案,客户不一定就能马上确认,需要通过和客户的沟通,认真听取客户的意见进行修改,当然作为一个专业的设计师,也要给客户提出自己的建议和看法,不断的修改、完善,以达到在任何环境下应用也不失自己的特点和识别性,终达到客户满意确认,这样才算一个标志设计项目的结束。
After the designer designs the proposal to the customer, the customer may not confirm immediately, needs through the communication with the customer, earnestly listens to the customer's opinion to carry on the revision, certainly is a professional designer, also must give the customer own suggestion and the view, unceasingly revises, the consummation, in order to achieve in any environment should With the use of their own characteristics and identification, and ultimately achieve customer satisfaction confirmation, so that is the end of a logo design project.
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