1. Enterprise Market Research
After a designer receives the customer's design request, the first thing to do is the market research, analyzes the same trade enterprise image basic situation and the shape, the sign use standard, the use environment; whether has the place which is worth studying specially, thus chooses this business enterprise sign design pattern; must also complete to the enterprise from top to bottom In-depth understanding, including grassroots staff, the company's business strategy, product market analysis, as well as the basic wishes and preferences of the top leaders of enterprises, these are important basis for logo design and development. And the understanding of competitors is also crucial, only to understand their opponents in order to make the logo design of the enterprise to choose a better form of design, make it stand out, has a strong recognition and memory;
2. refining design elements
The excavation of design elements is an important part of logo design, which is a preparation for better grasping the design direction. According to the first point of the survey results, analysis and extraction of the basic elements of the logo structure, the manifestations, basic colors and logo to reflect the spirit of the enterprise and corporate culture, extract the relevant graphic elements, achieve a square, rather than aimlessly looking for some elements combination.
3. design logo
When we have a comprehensive understanding of the enterprise and the design elements are fully refined and mastered, we can design from a number of different design ideas. Through the designer's understanding of the logo, give full play to imagination, with different ways of expression, the design elements into the design, logo must achieve a profound connotation, unique temperament, obvious features, modelling atmosphere, stable structure, color matching can be suitable for enterprises and eye-catching, to avoid becoming vulgar or popular.
4. amendment and completion
After the designer designs the proposal to the customer, the customer may not confirm immediately, needs through the communication with the customer, earnestly listens to the customer's opinion to carry on the revision, certainly is a professional designer, also must give the customer own suggestion and the view, unceasingly revises, the consummation, in order to achieve in any environment should With the use of their own characteristics and identification, and ultimately achieve customer satisfaction confirmation, so that is the end of a logo design project.
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