1:标志本身的线条作为表现手段传递的信息需要符合品牌战略，降低负面联想或错误联想风险。

The lines of the 1: logo itself, as the means of expression, need to conform to the brand strategy and reduce the risk of negative association or error Association.

2:标志整体联想具备包容性及相对清晰的边界，为品牌长远发展提供延伸空间。

2: logo overall association has an inclusive and relatively clear boundary, providing an extended space for the long-term development of the brand.

3:标志色彩作为视觉情感感受的主要手段、识别元素，须将品牌战略精准定位，用色彩精准表达。

3: logo color as the main means of visual emotional feeling, the identification of the first element, the precise positioning of the brand strategy, with the precise expression of color.

4:标志外延含义的象征性联想须与品牌核心价值精准匹配。

The symbolic Association of the epitaxy meaning of the 4: logo must be accurately matched with the core value of the brand.

5:标志整体设计传递的气质须符合品牌战略，整体气质具备相对具体的、清晰的、强烈的感染力，实现品牌的气质识别。

The overall quality of 5: logo design must conform to brand strategy, and the overall temperament has a relatively specific, clear and strong appeal to achieve brand recognition.