The lines of the 1: logo itself, as the means of expression, need to conform to the brand strategy and reduce the risk of negative association or error Association.
2: logo overall association has an inclusive and relatively clear boundary, providing an extended space for the long-term development of the brand.
3: logo color as the main means of visual emotional feeling, the identification of the first element, the precise positioning of the brand strategy, with the precise expression of color.
The symbolic Association of the epitaxy meaning of the 4: logo must be accurately matched with the core value of the brand.
The overall quality of 5: logo design must conform to brand strategy, and the overall temperament has a relatively specific, clear and strong appeal to achieve brand recognition.