In fact, with unique originality, is the basic requirements of the logo, logo design is very good even if your thinking is correct, but if there are many similar signs, it is not, because the business logo design in order to build independent brands, so that people can form a unique memory is different from other businesses.

原创是保证独特性的基本前提，但是原创的标志不一定是独特的，因为每一个品类都有很多的品牌已经注册了标志，你的想法也许是自己的，但是也很有可能在几十年前就被人用过了，那也是不具备独特性的。打造独特性的标志需要做到以下几点：

The original is to ensure that the basic premise of uniqueness, but the original logo is not unique, because each category there are many brands have already registered marks, you might be the idea of their own, but also likely decades ago was used, it also does not have the uniqueness the. The following points are needed to create a distinctive logo:

a.避免抄袭，我们可以找参考，但是要保证在设计中融入自己的想法，我们可以参考其他作品的设计思路，图形组合的方法等，但不能去抄别人的造型；

A. avoids plagiarism, we can find references, but to ensure that we integrate our own ideas in design, we can refer to other works' design ideas and methods of graphic combination, but we can't copy others' shapes.

.如果你是为某个很大众的品类设计标志，要放弃那些容易想到的设计方案，因为肯定有人已经这么做了，例如我上网随便搜了一下咖啡标志，就发现有很多方案都是直接用咖啡杯飘出一缕烟雾这个创意来设计的；

If you are a symbol for the category of design very popular, to give up those most likely to think of the design, because someone must have done so, for example, I found a bit casual Internet cafe logo, it found that many programs are the direct use of coffee wafting a wisp of smoke to the creative design;

大量阅读标志作品增加自己的见识，可以一定程度上避免你端着一个很大众的标志爱不释手。

A large number of reading mark works increase your knowledge, to a certain extent, to avoid a popular sign.

你设计的LOGO要能从造型上反映出客户的业务，否则受众和客户就会质疑，凭什么说这个标志是这个品牌或公司的标志，而不是你胡乱设计的一个图形。我们可以通过把属于每个行业的代表元素或超级符号融入到标志中去，来加强标志与客户的相关性，例如大多数医院的标志都有“十”字符号：

The LOGO that you design can reflect the customer's business from the form, otherwise the audience and the customer will question, why to say this sign is the brand or the company's symbol, but is not a graph which you design randomly. We can enhance the correlation between signs and customers by integrating the representative elements or super symbols of every industry into the logo, for example, most hospitals have ten character symbols.

当然，标志中所包含的一些元素或符号是能实实在在被感知到的，而不是只有你自己觉得寓意丰富，而别人啥都看不出来。

Of course, some elements or symbols contained in the logo can be perceived, rather than only you feel rich, but others can't see anything.

还有一点我们需要注意，不一定要在标志中体现客户具体的产品，例如麦当劳的标志是一个M，而不是汉堡、可乐或者薯条；apple的标志并不是一个手机或者电脑。因为对于产品种类比较多的品牌，拿某一产品来设计标志具有局限性，不适合品牌的延展。

Another point we need to pay attention to is that it is not necessary to embody the customers' specific products in the logo. For example, the symbol of McDonald's is a M, not a hamburger, coke or French fries. The symbol of apple is not a cell phone or a computer. Because of the variety of brand products, a product to design the logo is limited, not suitable for the extension of the brand.