In fact, with unique originality, is the basic requirements of the logo, logo design is very good even if your thinking is correct, but if there are many similar signs, it is not, because the business logo design in order to build independent brands, so that people can form a unique memory is different from other businesses.
The original is to ensure that the basic premise of uniqueness, but the original logo is not unique, because each category there are many brands have already registered marks, you might be the idea of their own, but also likely decades ago was used, it also does not have the uniqueness the. The following points are needed to create a distinctive logo:
A. avoids plagiarism, we can find references, but to ensure that we integrate our own ideas in design, we can refer to other works' design ideas and methods of graphic combination, but we can't copy others' shapes.
If you are a symbol for the category of design very popular, to give up those most likely to think of the design, because someone must have done so, for example, I found a bit casual Internet cafe logo, it found that many programs are the direct use of coffee wafting a wisp of smoke to the creative design;
A large number of reading mark works increase your knowledge, to a certain extent, to avoid a popular sign.
The LOGO that you design can reflect the customer's business from the form, otherwise the audience and the customer will question, why to say this sign is the brand or the company's symbol, but is not a graph which you design randomly. We can enhance the correlation between signs and customers by integrating the representative elements or super symbols of every industry into the logo, for example, most hospitals have ten character symbols.
Of course, some elements or symbols contained in the logo can be perceived, rather than only you feel rich, but others can't see anything.
Another point we need to pay attention to is that it is not necessary to embody the customers' specific products in the logo. For example, the symbol of McDonald's is a M, not a hamburger, coke or French fries. The symbol of apple is not a cell phone or a computer. Because of the variety of brand products, a product to design the logo is limited, not suitable for the extension of the brand.