One, a single vivid color
Color is magic, an accurate color number can accurately reflect the nature of the enterprise. In this trend, a single color has not reduced the score to the enterprise, but has brought more strong and clear brand tonality to the company when using bright colors. Therefore, the enterprise is more effective in brand communication. At the same time, the monochromatic tone also means that the VI application is more efficient, whether it is the use of the material, or the loading speed of the website class.
Two, the way of simplifying the image of the old brand
The obvious fact is that some of the logo that had been designed more than a decade ago did not really fit the trend of the times. It is not that logo is not beautiful or not classic, but it does not conform to the aesthetic of the times. With the evolution of the new design style in 2018, the upgrading of the old brand will also be accompanied. The simplification of a trademark is a brand that tries to depict simple aesthetics and caters to the audience clearly and clearly. The size of this sign adds to its extensibility.
Three, geometric figure - Classic permanent
Audi's four ring, Nike's tick marks are deeply printed in the mind of the consumer. In the recent business process, it has been proved that the simple logo design has a great boost to business marketing. Designers have successfully used shapes and geometric figures to create beautiful symbols to show the company image of a technical class. The conciseness of the image is more direct of the implied meaning of the concentration.
Four, order and the sense of rhythm
Of all the key factors in the design, the orderly line organization makes the sense of rhythm more intense. And the feeling of giving people is neat and comfortable.
Five. Chinese culture is gradually excavated in the design of logo
More and more enterprises begin to absorb nutrition from Chinese traditional culture. This reflects that Chinese business is more and more confident of Chinese culture, and the consumers are more and more acceptable. In the sense of form used as seal zhuanzi effect with radius elements typical of the more fashionable and rich cultural atmosphere.
Six, interaction and connection
Nowadays, the marketing relationship between consumers and enterprises is more close. And the logo design form under this appeal has emerged as the times require.
The concept of connection is full of simile and metaphor, but they are generally with others to expand capacity. It shows commitment to another cause and commitment to motivation, though breaking the bondage is a completely different proposition, which is designed around the strength of unity.
Seven, gradual change
The fear of designing a sign that requires four - color processes has disappeared over the years. With a challenge to the tradition, the designer achieves a gradual change through a one-time color conversion. A smart designer can do it with no more than a few colors.
Eight, more colorful and smoother lines
Although line art is a bold subject, the solid and dark lines have great potential for drawing images. Designers have found that this is a good way to distinguish between the existing signs on the market and the symbols of their own creation. In addition, it perfectly combines both text and image.
This article is written by VI design in Ji'nan. We want to know more products and more detailed highlights. Please pay attention to our official website: http://www.facons.cn, your patronage is a great support for us.