One, a single vivid color

色彩是有魔力的，一个准确的色号能准确的反应企业的性质。在这一趋势中，单一的色彩非但没有给企业减分，在使用亮丽色彩的时候却给公司带来了更加浓烈而有明确的品牌调性。因此企业在品牌传播方面更加有效果了。同时单色调也意味着在vi应用中不论是材质使用，还是网站类的加载速度都更加的有效率。

Color is magic, an accurate color number can accurately reflect the nature of the enterprise. In this trend, a single color has not reduced the score to the enterprise, but has brought more strong and clear brand tonality to the company when using bright colors. Therefore, the enterprise is more effective in brand communication. At the same time, the monochromatic tone also means that the VI application is more efficient, whether it is the use of the material, or the loading speed of the website class.

二、老品牌的形象简化之道

Two, the way of simplifying the image of the old brand

很明显的事实就是在十几年前设计的logo有些确实已经不适合时代的潮流。并不是说logo不美或者不经典，而是不符合时代的审美。2018年伴随的新的设计风格的演进，老品牌的升级改造也将伴随而来。简化商标，是品牌试图描绘简洁的美学，也从中清晰准确地迎合受众群。这种标志可缩小的尺寸也增添了它的可扩展性。

The obvious fact is that some of the logo that had been designed more than a decade ago did not really fit the trend of the times. It is not that logo is not beautiful or not classic, but it does not conform to the aesthetic of the times. With the evolution of the new design style in 2018, the upgrading of the old brand will also be accompanied. The simplification of a trademark is a brand that tries to depict simple aesthetics and caters to the audience clearly and clearly. The size of this sign adds to its extensibility.

三、几何图形-经典永流行

Three, geometric figure - Classic permanent

奥迪的四个环形，耐克的勾号这些符号深深的印在来消费者的头脑中。在近的商业进程中证明了简洁的logo设计对商业的行销是有非常大的促进作用的。设计师已经成功地利用形状和几何图形构建出美丽的标志，从而展现技术类相当的公司形象。简洁的形象是的浓缩的寓意更加直接。

Audi's four ring, Nike's tick marks are deeply printed in the mind of the consumer. In the recent business process, it has been proved that the simple logo design has a great boost to business marketing. Designers have successfully used shapes and geometric figures to create beautiful symbols to show the company image of a technical class. The conciseness of the image is more direct of the implied meaning of the concentration.

四、秩序与节奏感

Four, order and the sense of rhythm

在设计的所有关键因素中，有序的线条组织让节奏感更加的强烈。而给人的感觉也是整齐而又舒服。

Of all the key factors in the design, the orderly line organization makes the sense of rhythm more intense. And the feeling of giving people is neat and comfortable.

五、文化在logo设计中逐渐的被挖掘

Five. Chinese culture is gradually excavated in the design of logo

越来越大的企业开始从的传统文化中吸取营养，这反应了商业对文化越来越自信，而大众消费者也越来越能接受。而在形式感上采用诸如印章篆字等效果配合典型的方圆元素更加时尚和富有文化气息。

More and more enterprises begin to absorb nutrition from Chinese traditional culture. This reflects that Chinese business is more and more confident of Chinese culture, and the consumers are more and more acceptable. In the sense of form used as seal zhuanzi effect with radius elements typical of the more fashionable and rich cultural atmosphere.

六、互动与连接

Six, interaction and connection

如今消费者与企业的营销关系更加的紧密。而在此诉求之下的logo设计形式也应运而生。

Nowadays, the marketing relationship between consumers and enterprises is more close. And the logo design form under this appeal has emerged as the times require.

连接的概念是挤满了明喻和隐喻，但他们一般通过与他人来扩大能力。它表明了对另一个事业的承诺和对动机的承诺，尽管打破束缚是一个完全不同的命题，这些标志是围绕团结的力量设计的。

The concept of connection is full of simile and metaphor, but they are generally with others to expand capacity. It shows commitment to another cause and commitment to motivation, though breaking the bondage is a completely different proposition, which is designed around the strength of unity.

七、渐变

Seven, gradual change

多年来设计一个要求四色过程的标志的恐惧感消失。挑战传统，设计师通过一次性的颜色转换达到渐变的效果。一个聪明的设计师可以通过不超过几点的颜色完成。

The fear of designing a sign that requires four - color processes has disappeared over the years. With a challenge to the tradition, the designer achieves a gradual change through a one-time color conversion. A smart designer can do it with no more than a few colors.

八、更加绚丽的色彩以及更加流畅的线条

Eight, more colorful and smoother lines

线条艺术虽然是一门大胆的学科，但坚实深色的线条，具有极大的潜力用来绘制图像。设计师们发现这是一个很好的方式来区分市面上现有的标志和他们自身创作的标志。此外，它完美融合了文本和图像两者。

Although line art is a bold subject, the solid and dark lines have great potential for drawing images. Designers have found that this is a good way to distinguish between the existing signs on the market and the symbols of their own creation. In addition, it perfectly combines both text and image.

本文由济南vi设计进行编写，想要了解更多的产品及更详细的精彩内容，请关注我们的官方网站： http://www.facons.cn 您的惠顾是对我们很大的支持。

This article is written by VI design in Ji'nan. We want to know more products and more detailed highlights. Please pay attention to our official website: http://www.facons.cn, your patronage is a great support for us.