Packaging design is a comprehensive business practice which integrates practical technology, marketing and aesthetics. Packaging design has dual nature of combination of goods and aesthetics.

作为商品，包装反映出产品、品牌、企业等不同的内涵，满足消费者的心理需求，然后通过包装创造出更好的销售业绩。作为美学范畴，通过采用不同的艺术表现手法进行美化装饰，而且也能作为一件艺术品来欣赏。

As a commodity, packaging reflects the different connotations of products, brands, enterprises, etc., to meet the psychological needs of consumers, and then create better sales performance through packaging. As an aesthetic category, it can be beautified by using different artistic expressions, and can also be appreciated as a piece of art.

对于一名设计师来说，留住这一瞬间的美丽是一种极为重要的能力。将美的东西寄存与脑海之中，在适当的时候发挥出来，总能带来意想不到的结果，我想这也是每个设计师的快乐所在。成功总是偏向于有心之人！

For a designer, it is a very important ability to retain the beauty of the moment. It is always the joy of every designer to keep things in mind and play them out at the right time, which always brings unexpected results. Success always tends to be in the mind.

近几年来，产品包装趋向于环保化、精致化、礼品化，济南涌现出了一大批的包装公司为这一时期的产品包装起到了推波助澜的作用，山东华登广告在职业操守和设计潮流中，始终走在设计前沿的道路上。我们知道客户的满意才是我们想要的结果，客户的意向才是我们设计的方向，创造品牌价值大化才是我们始终信奉的理念，所以讲选择华登广告，就是选择了有利的品牌整合营销利器。

In recent years, the product packaging tends to environmental protection, delicacy, gift, Ji'nan has emerged a large number of packaging companies to the role for this period of product packaging, advertising in Shandong Walden occupation ethics and design trend, always walk in the forefront of the road design. We know that customer satisfaction is our most desired result, customer's intention is our design direction, create brand value maximization is we always believe in the idea, so choose to speak Chinese advertising, is to choose the most favorable brand integrated marketing tool.

目前，有相当一部分的生产销售公司对于包装已经不再是简单的采购啦，更要求所采用的包装能够融入自己的企业文化，能为企业树立形象，提升市场占有率，这样就对包装设计公司提出了更高的要求。

At present, there is a considerable part of the production and sales company for the packaging is no longer a simple purchase, more the packaging can be integrated into their corporate culture, to establish the image for the enterprise, enhance the market share, so that the packaging design company has put forward higher requirements.

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