Packaging design is a comprehensive business practice which integrates practical technology, marketing and aesthetics. Packaging design has dual nature of combination of goods and aesthetics.
As a commodity, packaging reflects the different connotations of products, brands, enterprises, etc., to meet the psychological needs of consumers, and then create better sales performance through packaging. As an aesthetic category, it can be beautified by using different artistic expressions, and can also be appreciated as a piece of art.
For a designer, it is a very important ability to retain the beauty of the moment. It is always the joy of every designer to keep things in mind and play them out at the right time, which always brings unexpected results. Success always tends to be in the mind.
In recent years, the product packaging tends to environmental protection, delicacy, gift, Ji'nan has emerged a large number of packaging companies to the role for this period of product packaging, advertising in Shandong Walden occupation ethics and design trend, always walk in the forefront of the road design. We know that customer satisfaction is our most desired result, customer's intention is our design direction, create brand value maximization is we always believe in the idea, so choose to speak Chinese advertising, is to choose the most favorable brand integrated marketing tool.
At present, there is a considerable part of the production and sales company for the packaging is no longer a simple purchase, more the packaging can be integrated into their corporate culture, to establish the image for the enterprise, enhance the market share, so that the packaging design company has put forward higher requirements.
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