1, functional orientation
The purpose of layout design is to make the layout of the plane advertisement clear and reasonable, the visual flow is smooth and the information is clearly conveyed. It helps to enhance the audience's attention to flat advertising, to strengthen the understanding of the content, to make the plane advertisement have a good inducement, and to highlight the theme.
VI design company arranges and considers all kinds of visual factors, and combines the form and content reasonably, and strengthens the overall layout. Only in this way can we achieve unique social and artistic effects in the layout.
3. Establish a reasonable visual process
The establishment of a reasonable visual process is the key problem to be solved in the design process of flat advertising format. From the first level information to the level two information to the three level, the hierarchy and the rules must be clear.
4, single line guidance
Single line oriented visual process refers to the audience's attention along each element composition in single direction in order to watch it from left to right, from top to down, horizontal and vertical visual process to the formal rules, feelings, then slash visual process is a dynamic composition, give a person not a sense of stability, sense of movement, and the curve of visual flow to form the beauty of rhythm.
5, center of gravity induction
The VI design company believes that the line of sight often starts from the center of gravity and moves to other places. This visual process emphasizes the content of the center of the layout, and the primary and secondary layout of the layout is weakened. This is a more implicit way of visual organization.
6. Scatter point vision
Scatter vision is a regular, unordered, and extremely individualized form. Give people a visual experience of messy, active and comfortable. When reading, the reader has great autonomy, and the sight is flowing freely in the picture. It is suitable for the perceptual and individualized subjects.
7. Guided vision
Use points, lines, arrows, gestures or other basic images to induce viewers to observe the visual elements, so as to connect the pages to a whole, guiding readers to read before and after, orderly, prioritized, prioritized, appropriate, fluent and comfortable.