在网络LOGO设计中极为强调统一的原则。统一并不是反复某一种设计原理，应 该是将其他的任何设计原理如：主导性、从属性、相互关系、均衡、比例、反复、反 衬、律动、对称、对比、借用、调和、变异等设计人员所熟知的各种原理，正确地应 用于设计的完整表现。统一也可解释为，共通以上所述各原理，而更高、更概括、更 综合的原理。

In the design of network LOGO, the principle of unity is emphasized. Unity is a repeated design principle, design principle should be any other such as: principle of leading, known from the property, relationship, balance, proportion, rhythm, repetition, contrast, symmetry, contrast, borrowing, harmony, variation of designer, complete performance properly applied to design the. Unity can also be interpreted as the principle of the above, and the principle of higher, more general and more comprehensive.

构成LOGO要素的各部分，一般都具有一种共通性及差异性，这个差异性又称为 独特性，或叫做变化，而统一是将多样性提炼为一个主要表现体，称为多样统一的原 理。统一在各部分之中的要素中，有一个大小、材质、位置等具有支配全体的作用的 要素，被称为支配。精确把握对象的多样统一并突出支配性要素，是设计网络LOGO 必备技术因素。

Each part of LOGO elements usually has a common nature and difference. This difference is also called uniqueness, or change, and unity is to extract diversity into a main body, called the principle of diversity and unity. Among the elements of unity, there is a size, material, position, and other elements that have the function of controlling the whole, which are called domination. It is a necessary technical factor for the design of network LOGO to accurately grasp the diversity and unity of the objects and highlight the dominant elements.

网络LOGO所强调的辨别性及独特性，导致相关图案字体的设计也要和被标识体 的性质有适当的关联，并具备类似风格的造型。

The recognition and uniqueness emphasized by network LOGO lead to the design of the related pattern and font and the properties of the identifier, and have similar styling.

记得近EASTECHO的网友论坛重新开张之时，就有小魔女对论坛的LOGO表 示了异议，一个简单印刷字体的LOGO与浪子固有的独特风格、精益求精的品质有较 大背离，并与整个网站LOGO缺乏联系，从而产生认知的歧义。不过作为充斥英文LOGO 的浪子网站，做了中文LOGO尝试，算个突破吧。

Remember the recent EASTECHO users forum reopened when there is little witch of the forum LOGO said the objection, unique style, a simple printed LOGO and prodigal inherent excellence in quality has great divergence, and lack of contact with the LOGO site, resulting in cognitive ambiguity. But as a prodigal web site full of English LOGO, it has made a Chinese LOGO attempt, a breakthrough.

网络LOGO设计更应注重是一种对事物张力的把握，在浓缩了文化、背景、对象、 理念及各种设计原理的基调上，实现对象冲动的视觉体现。也可以理解为一种受 制约的冲动，在任何方面的张力不足的情况下，精心设计的LOGO常会因为不理解、 不认同、不现实、不前卫、不艺术、不朴实等相互矛盾的理由而被用户拒绝或为受众 排斥、遗忘。所以恰到好处的理解用户及LOGO的应用对象，是少做无用功的不二法 门。不考虑国情和用户的认识水平，对自身设计能力估计不足都是要不得的。

Network LOGO design should pay more attention to the tension of things, and achieve the most impulsive visual expression of objects on the keynote of culture, background, objects, ideas and principles of design. It can be understood as one of the most affected by lack of impulse, in any aspect of the tension of the situation, carefully designed LOGO often because they do not understand, do not agree, not reality, not avant-garde, not art, not so simple contradictory reasons by the user for the audience to refuse or rejection, forgotten. So the application of object understanding users and LOGO just perfect the less is the only proper course to take made useless. Not considering the level of understanding of the national conditions and users, of their own design ability estimation deficiencies are unacceptable.

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