As a visual language, graphics not only has the functions of form expression, information description and communication, but also has the function of attracting, moving people and shortening the distance between time and space. The main function of graphic design is to convey information, which is the basic form of visual communication. Because of this, graphic design is widely used in the enterprise VI, logo design, advertising design, packaging design, display design and so on. This article will focus on the graphic language in the logo design.

图形语言是一种有助于视觉传播的简练而单纯的语言，具有直观性。 现代图形的产生是为了信息传递的目的，而这种信息传达又是一种主动性的活动，积极地以自身的形象去唤起人们的注意，进而实现信息的传递。

Graphic language is a simple and simple language that helps visual communication. It is intuitive. The generation of modern graphics is for the purpose of information transmission, and this information transmission is also an initiative activity, actively arousing people's attention with their own image, and then achieving the transmission of information.

图形创意，实质是对一种视觉设计语言的应用，应用的好，受众就会将要传达的信息记住，所以一定要注意创意的技巧性及对思维方式的重视程度。在处理图形关系中必须抓主要特征，注意关键部位的细节。

Graphic creativity is essentially the application of a visual design language, so that the audience will remember the information they want to convey. So we must pay attention to the creativity and the importance of thinking. In the processing of graphical relations, we must grasp the main features and pay attention to the details of the key parts.

创意图形表现是通过创意的中心的深刻思考和系统分析，充分发挥想象思维和创造力，将想像、意念形象化、视觉化。这是创意的后环节，也是关键的环节。所以，当运用到各个综合性的设计项目时，必然要和具体的设计属性、设计形态和设计目的相结合，由于标志本身所具有的特殊性，标志设计中的图形创意手法也就呈现出不同的具体特征。

Creative graphic expression is through the deep thinking and systematic analysis of the center of creativity, giving full play to imagination and creativity, visualizing and visualizing imagination and ideation. This is the last link of creativity, and it is also the key link. Therefore, when applied to all comprehensive design projects, it is bound to be combined with the specific design attributes, design forms and design purposes. Because of the particularity of the logo itself, the graphic creativity techniques in logo design also show different specific characteristics.

标志设计中的图形创意形式上通常趋于符号化和抽象感。，符号是信息传播的有效载体，通过抽象和概括的视觉符号，某种特定的语义或信息能够被迅速理解和传播。所以，标志设计中的图形创意往往采用符号化、象征性的表现形式，追求快速、直观、鲜明的可视性和易读性。第二，标志实际应用时形式和尺寸变化悬殊，很多时候规格和空间较小，有的仅在方寸之间，越是过于繁杂的图形传达的信息越少。因此，标志设计中的图形创意的视觉形态一般趋于简洁和概括，通过高度精炼的图形语言来达到醒目、注目、悦目的视觉效果。

The graphic creative forms in the logo design tend to tend to be symbolic and abstract. First, symbol is an effective carrier of information dissemination. By abstracting and summarizing visual symbols, a specific semantics or information can be understood and disseminated quickly. Therefore, the graphic creativity in the logo design often uses symbolic and symbolic forms of expression, and the pursuit of rapid, intuitive, vivid visibility and readability. Second, mark the actual application form and size changes between many times smaller size and space, some only in the confusion between the more, the less complicated graphics to convey information. Therefore, the visual form of graphic creativity in logo design tends to be concise and generalized, and it achieves striking, eye-catching and pleasing visual effects through highly refined graphic language.

本文由济南logo设计进行编写，想要了解更多的产品及更详细的精彩内容，请关注我们的官方网站：http://www.facons.cn

This article is written by Ji'nan logo design, and I want to know more products and more detailed highlights. Please pay attention to our official website: http://www.facons.cn.