As a visual language, graphics not only has the functions of form expression, information description and communication, but also has the function of attracting, moving people and shortening the distance between time and space. The main function of graphic design is to convey information, which is the basic form of visual communication. Because of this, graphic design is widely used in the enterprise VI, logo design, advertising design, packaging design, display design and so on. This article will focus on the graphic language in the logo design.
Graphic language is a simple and simple language that helps visual communication. It is intuitive. The generation of modern graphics is for the purpose of information transmission, and this information transmission is also an initiative activity, actively arousing people's attention with their own image, and then achieving the transmission of information.
Graphic creativity is essentially the application of a visual design language, so that the audience will remember the information they want to convey. So we must pay attention to the creativity and the importance of thinking. In the processing of graphical relations, we must grasp the main features and pay attention to the details of the key parts.
Creative graphic expression is through the deep thinking and systematic analysis of the center of creativity, giving full play to imagination and creativity, visualizing and visualizing imagination and ideation. This is the last link of creativity, and it is also the key link. Therefore, when applied to all comprehensive design projects, it is bound to be combined with the specific design attributes, design forms and design purposes. Because of the particularity of the logo itself, the graphic creativity techniques in logo design also show different specific characteristics.
The graphic creative forms in the logo design tend to tend to be symbolic and abstract. First, symbol is an effective carrier of information dissemination. By abstracting and summarizing visual symbols, a specific semantics or information can be understood and disseminated quickly. Therefore, the graphic creativity in the logo design often uses symbolic and symbolic forms of expression, and the pursuit of rapid, intuitive, vivid visibility and readability. Second, mark the actual application form and size changes between many times smaller size and space, some only in the confusion between the more, the less complicated graphics to convey information. Therefore, the visual form of graphic creativity in logo design tends to be concise and generalized, and it achieves striking, eye-catching and pleasing visual effects through highly refined graphic language.
This article is written by Ji'nan logo design, and I want to know more products and more detailed highlights. Please pay attention to our official website: http://www.facons.cn.