An excellent LOGO can't just put some words together with one or two figures. We should devote ourselves to an excellent LOGO instead of staying at one level.

一个好的LOGO它的作用潜力是非常大的，无论它包含的图片或只是纯文字，它都会使人们不由自主地把目光放在它的身，从而使人们更清楚了解到公司或产品，更好得到关注，关于这一点，每间公司或产品的LOGO都是独特的，不能使它与其它公司的LOGO产品混淆。

A good LOGO its potential is very large, whether it contains a picture or just plain text, it will make people can't help to focus on its body, which makes people more clearly understand the company or product, and get better attention, on this point, every company or product LOGO is unique, can make it with other company's LOGO product mix up.

另外，LOGO的设计也应该清晰可以辩认，不能搞得太复杂，应该要把LOGO设计出可以使人们迅速轻易地和某个公司或产品联系起来。一个好的LOGO，它能强化你的品牌，更能更好出地传达出你公司的情绪、基调、和感觉。

In addition, the design of LOGO should be clear, and it can't be complicated. We should design LOGO so as to make people connect with a company or product quickly and easily. A good LOGO, it can strengthen your brand, and better convey the mood, tone, and feeling of your company.

LOGO可以分为三大类：

LOGO can be divided into three categories:

1.字体LOGO，基于文字的LOG。，通常是在某种现有字体上进行扭曲与变化。字体LOGO尤其适于那些投入不止一个行业的多元化企业。

1. font LOGO, text based LOG. It is usually twisted and changed in some of the existing fonts. The font LOGO is especially suitable for diversified businesses that invest in more than one industry.

2.具象LOGO，使用直接与公司类型相关的图形。通常能够直接提供公司名称的含义，它是非常普遍的，分原因可能是这些LOGO容易辨认，只留给大家很少的开放性解释空间。本地与小型企业似乎特别喜欢这类LOGO。

2. figurative LOGO, using a graph that is directly related to the type of the company. Usually, it can directly provide the meaning of a company name. It is very common. The reason may be that these LOGO are easy to identify, leaving only little open explanation space for you. Local and small businesses seem to be particularly fond of this kind of LOGO.

3.抽象图形LOGO，通常图形与公司类型并无明显联系，可能更多基于一种感觉或情绪。抽象图形LOGO用于多元化企业，因为它们传达出的是情绪和基调。

3. abstract graphics, LOGO, usually have no obvious connection with the type of a company, and may be more based on a feeling or emotion. Abstract graphics LOGO are used to diversify businesses because they convey emotions and keynotes.

以上的内容相信大家都能明白了，如果你还有问题，请点击我们的官方网站济南vi设计http://www.facons.cn  ，或者是来电咨询！

I believe you can understand all of the above contents. If you have any questions, please click on our official website, Ji'nan VI, design http://www.facons.cn, or call for consultation.