一、节约成本

First, cost saving

基于品牌的设计不仅可以节约供应成本，而且可以提升运作效率。对产品供应力的有效思考，指导着设计师充分考虑品牌定位、成本核算、品牌保障等方面的要求。

Brand based design can not only save the cost of supply, but also improve the efficiency of operation. The effective thinking of product supply force guides the designer to fully consider the requirements of brand positioning, cost accounting, brand protection and so on.

二、提高品牌曝光率

Two, improve brand exposure rate

智鼎品牌设计公司认为卓越经营的品牌与平庸的品牌差异之一在于前者可以在同样的投入下获得更高的暴光率。投入不变，在品牌定位、主题、风格，自然可以从拥挤的货架上跳出来，引起顾客的注意，提升品牌的认知度，提高产品的销售。同样地的，设计独特且整体的品牌风格持续一致的零售空间，也可以从芜杂的环境中跳出来，引起人们的消费冲动。

Zhi Ding brand design company believes that one of the differences between excellent brand and mediocre brand is that the former can get higher exposure rate under the same investment. With constant investment, brand positioning, theme and style can naturally jump out of crowded shelves, causing customers' attention, enhancing brand awareness and improving product sales. Similarly, the unique design and overall brand style consistent retail space, can jump out of the complex environment, caused by people's consumption impulse.

三、提高顾客忠诚度

Three, improve customer loyalty

顾客忠诚的形成和维系，一方面来自于对产品和服务品质的全面满意，另一方面来自于对品牌价值、品牌风格和品牌文化的高度认同。基于品牌设计，不仅可以提高产品价值的差异性和品质的稳定性，使顾客更加信赖和信服，更重要的是，它可以恰当的传达品牌的定位、价值观和目标消费者形象，使他们从中找到归属感，从而建立起品牌忠诚度，有效屏蔽竞争品牌的诱惑。

The formation and maintenance of customer loyalty, on the one hand, comes from the overall satisfaction with the quality of products and services, on the other hand, comes from the high recognition of brand value, brand style and brand culture. Based on brand design, not only can improve the stability and quality difference of product value, customer trust and make more convincing, more important is that it can properly convey the brand positioning, values and target consumer image, to enable them to find a sense of belonging, so as to establish brand loyalty, brand competition effectively shield temptation.

四、提高品牌附加值

Four, improve brand value added

品牌附加值的产生之源，一是更高的品牌，二是更稳定的品质，三是品牌优势的外显，四是附加的价值感。在内在品牌不变的条件下，包装设计的与众不同必然导致顾客对于产品价值认知的不同。

The source of brand value added is the higher brand, the two is more stable quality, the three is the brand advantage, and the four is the added value. Under the condition of constant brand, the distinctive design of packaging will inevitably lead to different customers' cognition of product value.

五、全面保护品牌

Five, the overall protection of brand

品牌保护的方式有预保护和市场保护之分。在品牌预保护阶段，设计的价值在于有关商标权，外观设计专利等方面的设计成果进行注册预保护;在市场保护阶段，设计的价值在于提高目标品牌的品质感、正宗感和可信赖感，打击跟风设计者，降低消费者的误消费比例，保护自己的品牌收益。

The ways of brand protection include pre protection and market protection. In the pre stage of brand protection, design is the value of trademarks, designs of design patent and other aspects of the pre registration protection; protection in the market stage, the value of design is to improve the brand quality, authentic and trustworthy, follow the trend of design against, reduce the consumer's false consumption ratio, protect yourself brand earnings.

以上就是济南vi设计http://www.facons.cn 为大家介绍的内容，感谢您在百忙之中查看我公司的信息内容，如果您想要了解的更多，欢迎您来电进行咨询!

The above is Ji'nan VI design http://www.facons.cn for everyone to introduce the content, thank you for your busy schedule to see my company's information content, if you want to know more, you are welcome to call for consultation!