1、以企业理念为题材
1, take the enterprise idea as the subject matter
企业理念包含企业的宗旨,企业文化等,比较抽象。 随着商业信息传递与科技文化交流速度加快,面对现在复杂多变的竞争环境和加入WTO后各个行业所面临的机遇和挑战,如何使企业的经营内容或企业的实态与外部象征——企业标志相一致?如何获得社会大众的一致认同?将企业独特的经营理念和企业精神、企业文化、采用抽象化的图形或符号具体的表达出来就显得尤为重要。
The concept of enterprise includes the tenet of enterprise, the culture of enterprise and so on. With the rapid pace of business information transfer and technological and cultural exchanges, facing the complex and ever-changing competitive environment and the opportunities and challenges faced by every industry after entering WTO, how to make the business content of enterprises or the reality of enterprises consistent with the external symbol of enterprise logo? How to achieve the consensus of the public? It is particularly important to express the unique business philosophy, enterprise spirit, enterprise culture and abstract graphics or symbols.
一般可运用象征、联想、借喻的手法进行构思。 阿尔及利亚索拉辛石油公司标志巧妙的运用了阿尔及利亚国旗上的星星和月亮的图案及国旗的五角星图案,火焰同时体现出行业的特征----石油提炼!
General use of symbolism, Lenovo, metonymy means of conception. Algeria oil company logo skillfully used the Algeria flag on the stars and the moon and the Chinese national flag five pointed star pattern, the flame reflects the characteristics of the industry - oil refining!
2、以经营内容与企业经营产品的外观造型为题材:
2, take the management content and the enterprise management product appearance modelling as the subject matter:
对于一些行业特点较强,,其形态具有广泛认知度的企业可使用这一点进行设计,这个方法具有形象直观,易认易记的优势。
Strong, for some of the characteristics of the industry, its form has a broad awareness of enterprises can use this design, this method has the advantages of intuitive, easy to remember.
3、以企业名称、品牌名称与其字首组合为题材
济南vi设计
3, the enterprise name, brand name and prefix combination as the theme
其设计特点,在于取字首形成强烈的视觉冲击力,强化字首特征,增强了标志的可视性,发挥相乘倍率的效果。大恒医疗公司标志就是由“大恒”字首组合而来,同时又形象的表现出弧形放射的治疗的特性,非常生动易记。
The design feature, that is a prefix to form a strong visual impact, strengthen the prefix features, enhanced the visibility of the sign, play the effect of multiplication rate. Daheng medical company logo is from "Daheng" prefix combination to show the characteristics of radiation treatment arc at the same time, the image is very vivid and easy to remember.
4、以企业名称、品牌名称或字首与图案组合为题材
4, the enterprise name, brand name or prefix and pattern combination as the theme
这种设计形式是文字标志与图形综合的产物,兼顾文字说明和图案表现的优点,具象和抽象的结合。两种视觉形式相辅相成。宝丽人美容院的标志即为此类。
This form of design is the product of the combination of text marks and graphics, taking into account the advantages of text description and pattern expression, and the combination of concrete and abstract. The two visual forms complement each other. This is the symbol of beauty beauty salon.
5、以企业名称和品牌名称为题材
5, take the enterprise name and the brand name as the subject matter
这是近年来在国际上较为流行的做法,即所谓名称标志,他可以直接传达企业的信息。在企业名称字体的设计中,采用对比手法,使其中某一字母具有独特的差异性,以增强标志图形的视觉冲击力。往往特异部分也是企业信息的主要内容所在。如莱克欧泊家具有限公司标志的设计体现了欧洲风格的高贵大气,变体字母寓意企业独特欧陆风情并不断的创新。
This is a popular practice in the world in recent years, that is, the so-called name mark, he can directly convey the information of enterprises. In the design of enterprise name font, the contrast method is adopted to make one of the letters have unique differences, so as to enhance the visual impact of logo graphics. Often the specific part is also the main content of enterprise information. Such as the design of opal furniture limited company logo lake reflects the European style elegant atmosphere, unique European style variant letter moral enterprise and innovation.
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