Not a customer to the boss what software to use to open the logo file of interest, but also a few of the staff responsible for publicity design, software design of very skilled master, even including some specializing in the design of the workshop production designer, also may not be able to know how to deal with this logo.

设计软件和传达媒介日益增多，让设计文件日趋复杂，设计师必需解决这些复杂的问题，否则，你的logo会在这些复杂的过程中，被使用的面目全非。

Design software and communication media are increasing, making design documents more and more complex. Designers must solve these complex problems. Otherwise, your logo will be ignored in these complex processes.

很多次我看到自己的设计的logo被使用的完全失去了美感，我就恨这些客户，糟蹋了我的设计，我也不能自豪得对另外的客户说这是我设计的logo，因为感觉实在是有失水准。任何设计师都不想遇到这种事情，但是仔细想想问题不在客户，而在设计师。

Many times, I saw that the logo of my design was completely lost in aesthetic sense. I hated these customers and spoiled my design. I could not be proud to tell other customers that this is logo designed by me, because I feel really out of line. No designer wants to meet this kind of thing, but think about the problem not in the customer, but in the designer.

没用好，是设计师的责任，是设计师对于设计作品的控制不够所致，不要因为客户没有做VI就不该给予logo规范，不要以为客户都和设计师一样具备设计常识。如果这样想只会砸自己的招牌。不论一开始谈的设计价格是多少，只要答应就该保证自己设计的质量。

It's a designer's responsibility that it doesn't work well. It's the designer's control of the design works is not enough. Don't give the logo specification because the customer doesn't do VI. Don't think that customers have the same design knowledge as the designer. If you think about it, it will only smash your own sign. No matter how much the price is designed at the beginning, as long as you promise to ensure the quality of your design.

无论客户在后期的交流过程种提出多少苛刻得要求，设计师都不该以牺牲自己设计作品的美感作为讨回公道的代价，这样很不值得。

No matter how many harsh requests put forward by customers in later communication process, designers should not sacrifice their aesthetic sense of design works as a cost to recover justice, which is not worth it.

一开始设计LOGO时对logo的使用把控也是远远不够的，后来在实际得操作后和不断研究不同媒介制作logo的方法和经验后，慢慢的掌握了一些设计制作的技术，要解决logo使用的问题，就制作一个《logo使用指南》手册给客户，如果客户要使用logo，让他按这个使用指南来，如果客户不想看，也要让他那给那些帮他制作和应用logo的人看，这样才能保证logo使用的美感，和有效性。

A design of LOGO to control the use of logo is not enough, the method and experience later in the actual operation and continuous research of different media logo, gradually mastered some design techniques to solve the problem using logo, making a "logo guide" manual to the customer if you want to use logo, customers, let him according to the guidelines, if the customer does not want to see, let him give those that help him fabrication and application of logo people, so as to ensure that the use of logo beauty and effectiveness.

多客户不做企业VI而只作logo，但是由于没有很好的logo使用规范，客户毕竟不像设计师每天接触电脑，知道一些常见的文件格式及使用限制和要求，如果logo不给于使用说明，很多客户都会在使用上遇到问题，这时侯他们也许会对logo失望，认为这logo只是在纸上看上去好看，做成立体的就不好看了，当然从纸上转移到实体空间也需要视觉错觉的调整，但是多数情况是设计师没有给出很好使用指南所致

Many customers do not do business VI but only for logo, but because there is no good use of logo standard, the customer after all unlike the designer access to a computer every day, know some common format and use restrictions and requirements, if the logo is not in use, many customers will encounter problems in use, this time they might the logo down, think of this logo just look good on paper, a 3D would not look good, of course, from the paper into the real space illusion also need to adjust, but in most cases the designer did not give a very good guide for use by