Not a customer to the boss what software to use to open the logo file of interest, but also a few of the staff responsible for publicity design, software design of very skilled master, even including some specializing in the design of the workshop production designer, also may not be able to know how to deal with this logo.
Design software and communication media are increasing, making design documents more and more complex. Designers must solve these complex problems. Otherwise, your logo will be ignored in these complex processes.
Many times, I saw that the logo of my design was completely lost in aesthetic sense. I hated these customers and spoiled my design. I could not be proud to tell other customers that this is logo designed by me, because I feel really out of line. No designer wants to meet this kind of thing, but think about the problem not in the customer, but in the designer.
It's a designer's responsibility that it doesn't work well. It's the designer's control of the design works is not enough. Don't give the logo specification because the customer doesn't do VI. Don't think that customers have the same design knowledge as the designer. If you think about it, it will only smash your own sign. No matter how much the price is designed at the beginning, as long as you promise to ensure the quality of your design.
No matter how many harsh requests put forward by customers in later communication process, designers should not sacrifice their aesthetic sense of design works as a cost to recover justice, which is not worth it.
A design of LOGO to control the use of logo is not enough, the method and experience later in the actual operation and continuous research of different media logo, gradually mastered some design techniques to solve the problem using logo, making a "logo guide" manual to the customer if you want to use logo, customers, let him according to the guidelines, if the customer does not want to see, let him give those that help him fabrication and application of logo people, so as to ensure that the use of logo beauty and effectiveness.
Many customers do not do business VI but only for logo, but because there is no good use of logo standard, the customer after all unlike the designer access to a computer every day, know some common format and use restrictions and requirements, if the logo is not in use, many customers will encounter problems in use, this time they might the logo down, think of this logo just look good on paper, a 3D would not look good, of course, from the paper into the real space illusion also need to adjust, but in most cases the designer did not give a very good guide for use by