1. Basic characters

基本文字包括包装牌号、品名和出产企业名称。一般安排在馐的主要展示面上，生产企业名称也可以编排在侧面或背面。牌名字体一般作规范化处理，有助于树立产品形象。品名文字可以加以装饰变化。

The basic characters include the brand, the name of the product and the name of the manufacturer. This general arrangement in the main display surface, manufacturer name can also be arranged in the side or the back side. Brand name fonts are generally standardized, which helps to establish product image. The name of the text can be decorated.

2、资料文字

2, data text

资料文字包括产品成分，容量，型号，规格等。编排部位多在包装的侧面，背面，也可以安排在正面，设计要采用印刷字体。

Data text includes product composition, capacity, type, specification, etc.. Most of the layout is on the side of the package, on the back, or on the front, and the design should use the printed font.

3、说明文字

3, explain the text

说明文字主要是指说明产品用途、用法、保养、注意事项等。文字内容要简明扼要、字体应采用印刷体。一般不编排在包装的正面。

Description mainly refers to the description of product use, usage, maintenance, precautions and so on. The text should be concise and the font should be printed. Usually not arranged on the front of the package.

4、广告文字

4, advertising text

广告文字是宣传内容物特点的推销性文字，内容应做到诚实、简洁、生动、切忌欺骗与啰嗦，其编排部位的多变。但是，广告文字并非是必要文字。

The ad text is propaganda content of marketing text, the content should be honest, concise and vivid, avoid deception and long winded, changeable the arrangement position. However, the advertising text is not necessary text.

不同的有不同的文字，不同的民族也会有不同的文字，我们的中文书法字体具有很好的表现力，可以体现不同的性格特点，是包装设计中的生动语言。包装是上的文字主要有：

Different countries have different languages, different nationalities will also have different characters, our Chinese calligraphy fonts have a good performance, can reflect different character characteristics, is the vivid language in packaging design. Packaging is the main text:

1、印刷字体

1, print fonts

印刷体的字形清晰易辩，在包装上的应用十分普遍。汉字印刷体在包装上运用的主要有老宋体、黑体、综艺体和圆黑体。不同的印刷体具有不同的风格，对于表现不同的商品特性具有很好的作用。

The font of print is clear and easy to debate, and it is widely used in packaging. A bold, variety and old sung style, mainly used Chinese characters printed black circle on packaging. Different printing styles have different styles, and have a good effect on the performance of different goods.

2、装饰字体

2, decorative fonts

装饰字体是包装设计中运用为丰富多变的字体。装饰体的形式多种多样，其变化形式主要有外形变化、笔画变化、结构变化、形象变化等多种。针对不同的商品内容应作有效的选择。

Decorative fonts are the most abundant and varied fonts in packaging design. There are various forms of decoration, and the forms of change include shape change, stroke change, structural change, image change and so on. Effective selection should be made for different commodities.

设计师需注意的是包装设计中的字体选择， 字体格格调要体现基内容的属性特点。字体应有良好的识别性、可读性，特别是书法体。我们在商品的包装上可以看到出来中文字体外，有的商品还有英文等外国字体，有些含有外文字体的包装出口的商品之一，这就要求包装上的外文翻译一定要准确，不可有误，否则就会闹笑话了。

Designers should pay attention to the font selection in the packaging design, font tone to reflect the basic attributes of the characteristics of the content. Fonts should be well recognized and readable, especially in calligraphy. We can see from Chinese font in commodity packaging, some commodities and other foreign English fonts, one of the packaging of export goods containing some foreign language font, which requires the packaging of the translation must be accurate, can not be wrong, otherwise there will be a joke.

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