视觉识别系统是将企业的基本理念转化成系统化的视觉传达形式,塑造与企业经营理念、行为规范相一致的视觉形象。企业在激烈的竞争中,迫切需要差别化的视觉识别来建立和维护企业及其产品的形象和荣誉。MI是抽象的理念识别,BI是动态行为识别,与它们相比,VI的传播力量与感染力量为具体和直接,可把企业的基本精神及特色更清晰地表达出来。
Visual identity system is to transform the basic concept of the enterprise into a systematic visual communication form, and to create a visual image consistent with the business philosophy and behavior norms of the enterprise. Enterprises in the fierce competition, the urgent need for differentiated visual recognition to establish and maintain the image and honor of enterprises and their products. MI is an abstract concept recognition, and BI is dynamic behavior recognition. Compared with them, VI has the most specific and direct transmission power and infection power, which can clearly express the basic spirit and characteristics of enterprises.
根据心理学家的研究,视觉感官获得的信息量,在人们日常接受的外界刺激中比重高达到百分之八十三左右。VI效果直接,项目普遍,比MI、BI较易控制和管理,但MI始终是企业形象的核心。我们知道,单纯的表象不是形象,惟有以MI为内涵,深深扎根在企业文化、企业行为中的VI才能“常青”。
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According to the psychologist's research, the amount of information obtained by visual sense is the highest proportion of people's daily acceptance of external stimuli, reaching about eighty-three percent. VI is the most direct and most common project, which is easier to control and manage than MI and BI, but MI is always the core of enterprise image. We know that the mere appearance is not the image, only MI as the connotation, deeply rooted in the corporate culture, enterprise behavior in the VI can be evergreen".
视觉识别系统是将企业的基本理念转化成系统化的视觉传达形式,塑造与企业经营理念、行为规范相一致的视觉形象。企业在激烈的竞争中,迫切需要差别化的视觉识别来建立和维护企业及其产品的形象和荣誉。MI是抽象的理念识别,BI是动态行为识别,与它们相比,VI的传播力量与感染力量为具体和直接,可把企业的基本精神及特色更清晰地表达出来。根据心理学家的研究,视觉感官获得的信息量,在人们日常接受的外界刺激中比重高达到百分之八十三左右。VI效果直接,项目普遍,比MI、BI较易控制和管理,但MI始终是企业形象的核心。我们知道,单纯的表象不是形象,惟有以MI为内涵,深深扎根在企业文化、企业行为中的VI才能“常青”。
Visual identity system is to transform the basic concept of the enterprise into a systematic visual communication form, and to create a visual image consistent with the business philosophy and behavior norms of the enterprise. Enterprises in the fierce competition, the urgent need for differentiated visual recognition to establish and maintain the image and honor of enterprises and their products. MI is an abstract concept recognition, and BI is dynamic behavior recognition. Compared with them, VI has the most specific and direct transmission power and infection power, which can clearly express the basic spirit and characteristics of enterprises. According to the psychologist's research, the amount of information obtained by visual sense is the highest proportion of people's daily acceptance of external stimuli, reaching about eighty-three percent. VI is the most direct and most common project, which is easier to control and manage than MI and BI, but MI is always the core of enterprise image. We know that the mere appearance is not the image, only MI as the connotation, deeply rooted in the corporate culture, enterprise behavior in the VI can be evergreen".
另外,在新的“形象论”中,我认为还应该强调“人”的形象问题。企业员工特别是管理者阶层的思想品格、修养、穿着打扮、气质、风度、行为对企业形象、人员信心甚至企业士气都会产生极大的影响。人,其实也有MI、BI、VI,对于企业管理者来说,这就是你或你所代表的企业以及企业产品留给他人的印象。
In addition, in the new "image theory", I think we should also emphasize the image of "people". The ideological character, cultivation, dressing, temperament, demeanor and behavior of employees, especially managers, will have a great impact on corporate image, personnel confidence and enterprise morale. People, in fact, also have MI, BI, VI, for business managers, this is you or the enterprise you represent, and enterprise products to others first impression.
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