一、辅助图形的特性和作用
First, the characteristics and role of auxiliary graphics
(1) 辅助图形的特性
(1) the characteristics of auxiliary graphics
能烘托形象的诉求力,使标志、标准字体的意义更具完整性,易于识别;能增加设计要素的适应性,使所有的设计要素更加具有设计表现力;具有较强的适应性、灵活性和视觉冲击力使画面效果富于感染力,大限度地创造视觉诱导效果。
Can enhance the appeal of the image, the symbol, the standard font meaning is more complete, easy to identify; can increase the adaptability of the design elements, design elements all have more expressive design; adaptability, flexibility and strong visual impact to the picture expressive effect, to maximize the creation of visual effect.
(2) 辅助图形的作用
(2) the role of auxiliary graphics
1.强化企业视觉识别系统的诉求力。辅助图形以强烈且具有个性的视觉特征,不仅能抓住受众的视线,引起人们的兴趣,而且更能明确地传递企业特征。
1. strengthen the appeal of enterprise visual identity system. Graphic visual features with a strong and has a personality, not only to seize the audience's attention, arouse people's interest, but also can identify the transfer characteristics of the enterprises.
2.增加了设计要素的适应性。辅助图形的设计与VI基本视觉要素有内在联系,可起到对比、陪衬的作用,同时可增加其他要素在应用中的柔软度与适应性。
2. increase the adaptability of design elements. The inherent relation between design and VI basic visual elements of the graphic, can play a supporting role, contrast, flexibility and adaptability and can increase the other elements in the application.
3.提高了视觉美感。辅助图形与品牌色彩系统的组合、变化,产生了次序节奏、增加韵律,强化了视觉冲击力和美感,从而产生了视觉上的诱导效果和亲切感,增强了审美趣味。
3. improve the visual sense of beauty. The combination of changes in graphics and brand color system, the order of increasing rhythm, rhythm, strengthen the visual impact and beauty, thus induces the visual effect and intimacy, enhance the aesthetic taste.
济南vi设计
二、辅助图形的设计与运用
Two. The design and application of auxiliary graphics
辅助图形的设计表现富于弹性,以下介绍其5种方法。
The design of auxiliary graphics is flexible, and the following 5 methods are introduced.
(1) 直接运用完整的品牌标志外形
(1) direct use of complete brand logo shape
这种方法是将品牌图形标志或文字标志直接放大而成为品牌辅助图形,将标志采用不同辅助色填充的方式“图案化”,延展了品牌标志应用受限制的情况,进一步强化了标志的视觉识别。
This method is the brand logo or text logo magnified directly and become the brand of graphic, logo with different auxiliary color filling mode "patterned", the extension of the brand logo application restricted situation, to further strengthen the visual identification mark.
(2) 将品牌标志组合成图案
(2) combine the brand logo into a pattern
采用标志重复排列组合的方式,使标志图案退化为一种具有装饰意义的“背景”,同时也强化了标志的认知。LV,GUCCI,FENDI等奢侈品牌利用“标志”崇拜心理,将品牌标志图形直接连续反复组合为有节奏和韵律的图案作为产品的外观装饰,兼具美感和品牌效应。
By means of repeated arrangement and combination of signs, the logo pattern is degraded into a decorative "background", and the cognition of logo is strengthened. LV, GUCCI, FENDI and other luxury brands using the "signs" of worship, the brand logo directly repeatedly combination of rhythm and rhyme patterns as the product of the decorative appearance, both aesthetic and brand effect.
(3)截取图形标志的部分元素
(3) capture part of the elements of the graphic logo
利用“完形心理”,使用标志图形的局部并进行放大,仍然能够让人联想起品牌标志,同时截取的部分图形也让人注意到图形标志的独特性和美感。这是一种受到多数品牌欢迎的辅助图形创建方法。
The use of "Gestalt", the use of local graphic signs and amplification, can still be reminiscent of the brand logo, and graphics from also let people pay attention to the uniqueness and beauty of graphical signs. This is an auxiliary graphics creation method that is welcomed by most brands.
(5)在辅助图形中融入复杂的“编辑”技巧
(5) incorporate complex editing skills into the auxiliary graphics
辅助图形运用的“高级”境界是可以帮助品牌形成一种独特的视觉风格,并不仅仅起到一种“装饰”、“点缀”的作用,也不仅仅把辅助图形作为一种元素使用,而是在辅助图形中融入一种独有的“技巧”。
The use of auxiliary graphics of the "advanced" state can help the brand to form a unique visual style, not only plays a "decoration", "decorate", also not only as a graphic elements, but the integration of a unique "skill in the auxiliary graph".

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