Seek a different design
Innovation is the soul of designers, designers in the pursuit and performance of the design, to maximize their own personality and creativity, that is, unusual. The design of the lack of personality, especially for graphic design, will make the design works gradually into a popular and mediocre morass. The potential aesthetic awareness of the designer is presented in the personality of the work in which he is designing. In the graphic design industry, designer and the public compared to the knowledge of beauty is more professional and authoritative, people usually think designers as beautiful things, should be public and the whole society recognized beauty, as a "shield", the aesthetic trend of designers hope to communicate and protect.
Design works should be valued as much as works of Art
In the designer's eyes, his design works as the artist works, is to express their feelings and thoughts, the designers are sometimes considered highbrow highbrow, not down to earth, is often put away, or the completion of the design work, in accordance with the needs of customers of non professional vision requirements modified, even redo. Design and art are like twins. The two have different fields of creation, but they are the same in spirit. They need independent design, creation and aesthetic appreciation.
Design should not be bound by rules
The design is according to their own will on human nature creation, for the improvement of human life, a wide range of activities and the development of civilized society, or the epitome of the development of design and the progress of human civilization development, sub system design aesthetic is the social culture. At present, every message passes through the beautification of design, and the design beauty is presented in every place of society with irreplaceable uniqueness. In the designer's eyes, design is natural and fun free. If the designer is rigid, follow the prescribed order, we see things will appear in the same way, so dull, so the designer should be a powerful and unconstrained style, continue to make breakthroughs and innovation.
The influence of public aesthetics on graphic designers
Graphic designers, like product designers and building designers, will address their specific needs for different customers. At the same time, the design aesthetic will be restricted by the tendency of the common demand of these target consumer groups, that is to say, the design is influenced by the public, so it inevitably produces limitations and faces the attack of "spear". In this and the "contradiction" in the clash of designers and mass can be achieved if the design aesthetic resonance, good results that may produce a fame, but not the actual life, this initiative is often the masses to master the design aesthetic, not the designer.
无法回避的是，客户是大众审美的参与者和提倡者之一，会在设计之初或设计进行时提出这样或那样的要求，如“去掉所有英文，只留中文，消费者看不懂的” 、“字要大，不然消费者看不到”、 “不要做这么洋气，不然消费者会认为太过高端超出他们的消费水平”等等。这样一些非专业的评价和要求，严重地干扰和束缚了设计师的专业创作，导致设计无所适从，只能低就，因此一些设计混乱、无美感的作品也就源源不断地产生。
Can not be avoided, the customer is one of the popular aesthetic participants and advocates, will be at the beginning of design or when make this or that demand, such as "remove all English, leaving only Chinese, consumers cannot read the" and "word, otherwise invisible to consumers" and "don't do this western style, otherwise consumers will think too high-end beyond their consumption level and so on. So some non professional evaluation and requirements, serious interference and bondage of professional designers creation, can only lead to the design of low loss, therefore, some confusion, no design aesthetic is Everfount produced.