VI (Visual Identity), pass into the visual recognition system is the CIS system and the dissemination of the most appealing part. It transforms the non visual content of CI into the static visual identification symbol, and carries on the most direct dissemination with the extremely rich and diverse application forms at the most widespread level. Designing and implementing scientific visual identification system is the fast and convenient way to spread enterprise management idea, establish enterprise popularity and mold enterprise image.

在品牌营销的今天，没有VI设计对于一个现代企业来说，就意味着它的形象将淹没于商海之中，让人辨别不清；就意味着它是一个缺少灵魂的赚钱机器；就意味着它的产品与服务毫无个性，消费者对它毫无眷恋；就意味着团队的涣散和低落的士气。

In the brand marketing of today, no VI for a modern enterprise, it means that its image will be submerged in the sea, let a person identify unclear; it means that it is a lack of spirit money making machine; means that its products and services have no personality, no attachment to its consumer; it means team morale and morale is low.

VI设计一般包括基础部分和应用部分两大内容。其中，基础部分一般包括：企业的名称、标志设计、标识、标准字体、标准色、辅助图形、标准印刷字体、禁用规则等等；而应用部分则一般包括：标牌旗帜、办公用品、公关用品、环境设计、办公服装、专用车辆等等。

VI design generally includes the basic part and application part of the two major contents. The basic part includes: enterprise name, logo design, logo, standard font and color, graphics, fonts, standard printing disable rules and so on; and the application part includes: label flags, office supplies, office supplies, public environmental design, clothing, special vehicles and so on.

一个优秀的VI设计对一个企业的作用应在于：

The role of an excellent VI design for an enterprise should lie in:

A、在明显地将该企业与其他企业区分开来的同时又确立该企业明显的行业特征或其他重要特征，确保该企业在经济活动当中的独立性和不可替代性；明确该企业的市场定位，属企业的无形资产的一个重要组成部分；

A, obviously will also distinguish between the enterprises and other enterprises and establish the enterprise sectors obvious characteristics or other important features to ensure the independence of the enterprise in the economic activities and is irreplaceable; clear the market orientation of the enterprise, an important part of the intangible assets of the enterprise;

B、传达该企业的经营理念和企业文化，以形象的视觉形式宣传企业；

B conveys the business philosophy and corporate culture of the enterprise and promotes the enterprise in the visual form;

C、以自己特有的视觉符号系统吸引公众的注意力并产生记忆，使消费者对该企业所提供的产品或服务产生高的品牌忠诚度；

C attracts the public's attention and memory with its own unique visual symbol system, enabling consumers to have the highest brand loyalty of the products or services offered by the enterprise;

D、提高该企业员工对企业的认同感，提高企业士气。

D, to enhance the company's staff recognition of the enterprise, and enhance enterprise morale.

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This article is provided by the Ji'nan VI design, more exciting content, please click on our official website: http://www.facons.cn, we will have more detailed answers for you, thank you for your visit.