With a series of CI design, brand has become an important step in the brand planning and design of VI design company. It can also be said that without Ci, there is basically no brand. MI, Bi, VI design can establish a corporate brand awareness, spread corporate philosophy, build corporate image, etc.
Now, tell me about the function of VI design, more and more companies begin to realize the importance of VI for enterprises. In the era of brand competition, brand advertising, VI design, like a person wearing ordinary people's work clothes and passing through the factory, the same workshop, who doesn't know who, the enterprise quickly submerged in the fierce competition without affording a small bubble in the commercial world Bound.
However, in this era of universal VI design, VI seems to be useless, so what are the basic functions and functions of VI design?
To determine the obvious advantage industry characteristics of enterprise personalization, the unique creative enterprise VI design can help the enterprise to establish a unique brand image, and establish the position of the enterprise's marketing class, so that the enterprise has certain irreplaceable in the market, and strengthen the product line and brand position of the enterprise's brand in the market.
As we all know, nowadays, the competition of enterprises is very fierce, any means can become the power of the development of enterprises, VI design can ensure the independence and irreplaceable of enterprises in economic activities, and it is an important part of the intangible assets of enterprises.
Enterprise VI, also known as visual identity system, is to give the enterprise a complete external image. Abstract product brand or corporate image is the most basic premise of brand communication between enterprises and products.
Through VI design, the business philosophy and corporate culture of the enterprise are presented to customers in a visual way, which not only plays a role of publicity, but also strengthens the impression of customers, laying a foundation for cooperation. Improving the identity and morale of employees in the enterprise VI design can make people feel the culture and strong strength of the enterprise intuitively. A complete set of VI allows the company to obtain social identity, but also at the same time, make the identity and belonging of employees in the enterprise, as well as the sense of honor of the enterprise itself, effectively encourage the morale of employees. It can be said that the rapid and stable development of the enterprise A complete VI design system is indispensable.
Improve employee morale and create a sense of identity. Many enterprises fail because there is no sense of identity within the enterprise and employees have a little understanding of the enterprise. In addition, the frequent recruitment and turnover of some enterprises lead to the lack of employee recognition and slow development. Through VI design, enterprises can more vividly show the corporate culture and development concept to employees, so as to promote the development of enterprises. Spread corporate culture
Professional advertising planning and design VI design, the company will understand the corporate culture and business philosophy in advance, and design the corresponding cultural concept for the corporate VI design, so that the brand can be spread in the market, while corporate culture can also be widely spread and part of people's identity, leading to the beer effect, consumers and socially recognized products and enterprises.
Consumers have an acceptance process of product promotion and brand recognition. In this process, the presentation of enterprises in the way of VI design can not only attract the public's attention, but also increase brand loyalty, so that enterprises can develop better.
Now, more and more business leaders have realized the benefits of VI design, and many customers understand the enterprise through this potential publicity, so as to achieve cooperation. If your enterprise needs a development opportunity, if you want to let more customers know your enterprise and your brand, then choosing VI design will be the most sensible choice.