Jinan logo design, logo design represents the image of the enterprise, the company, is a landmark product, every component is very important. For the use of space, we should first find the blank in the composition. Vicky stru, a famous American designer, believes that the use of white space reflects a delicate understanding of composition. From the perspective of the overall pattern of design, it requires the overall harmony and aesthetic layout design. In composition, we should not only consider the shape and position of the blank, but also check the structure of the blank and pay attention to the integrity of the blank. The integrity of the picture requires the blank not only to have a unique charm, but also to echo the main body. There is no echo of the blank, people can not understand the meaning of the blank, the work becomes empty and boring. Designers make full use of the blank space of graphics, text and art to solve the harmonious relationship between elements, so that the layout is unified and the layout is stable and generous. However, the contrast between blank space, words and pictures is strong and weak, which is flexible and vivid.

寻找份额的差距。现代设计中留白的比例直接影响着书籍的品位。毕竟，多少空白才能达到完美的作用。空白部分的参考是有意识的，有目的的，不要随处离开，随意离开，否则空白的魅力将大大减少。分析:留白在三分之一到三分之二的图片中效果最好，如果超过这个范围，危险会增加，因为这本书的成败完全取决于留白的应用。

Look for gaps in share. The proportion of blank space in modern design directly affects the quality of books. After all, how much blank space can achieve the perfect effect. The reference of the blank part is conscious and purposeful. Don't leave everywhere and leave at will, otherwise the charm of the blank will be greatly reduced. Analysis: blank space works best in one-third to two-thirds of the pictures. If it is beyond this range, the risk will increase, because the success or failure of this book depends entirely on the application of blank space.

与图形和文字相比，大比例的空白相对较小。然而，由于大面积空白的衬托，使得小面积的图文显得更加集中和集中，使画面更加大气和浪漫，更加宽广和循环，作品将充满现代感和共同的艺术魅力。通过处理黑白共享，形成强烈的视觉对比、方位对比、色彩对比、图文高效的信息传达。如果毛坯的大面积使用不当，工作将被判定为失败，所以使用大面积毛坯时应谨慎。

Large scale white space is relatively small compared to graphics and text. However, due to the large area of blank, the small area of graphics and text appears more concentrated and concentrated, making the picture more atmospheric and romantic, more broad and circular, the work will be full of modern sense and common artistic charm. Through the processing of black-and-white sharing, a strong visual contrast, orientation contrast, color contrast, and efficient information transmission of graphics and text are formed. If the large area of the blank is used improperly, the work will be judged as failure, so the use of large area of the blank should be cautious.

现代平面设计是一种瞬时艺术。一个统一的广告或设计作品，只要2 - 3秒就能进入人们的脑海，这不仅要求设计信息的完整性，也考验着设计师布局的合理组织。例如,周围有很多空格的主要形象设计,这不仅减轻了主要和次要形象之间的紧张关系,但也强调了主体,和连接布局清晰,清爽悦目,一位杰出的对观众的阅读指导的影响。

Modern graphic design is a kind of instantaneous art. A unified advertising or design work, as long as 2 - 3 seconds can enter people's minds, which not only requires the integrity of design information, but also tests the reasonable organization of designer layout. For example, there are many spaces around the main image design, which not only reduces the tension between the main image and the secondary image, but also emphasizes the main body, clear connection layout, refreshing and pleasing to the eyes, an outstanding influence on the audience's reading guidance.

此外，还可以在内容中搜索空白。设计中的空白不是真正的虚无，而是内容，是整体，是无限的。画面中有一定的空白，构成了视错觉的空间，让观众可以思考幻觉是什么，作者的目的是什么，引导观众去探索其中的深层意义，进入另一种情境。以其简洁的形式传达丰富的含义，达到事半功倍的作用。

In addition, you can search for whitespace in the content. The blank in the design is not the real nothingness, but the content, the whole and the infinite. There is a certain blank in the picture, which forms the space of visual illusion, so that the audience can think about what the illusion is, what the author's purpose is, and guide the audience to explore the deep meaning and enter another situation. In its concise form to convey the rich meaning, to achieve twice the result with half the effort.

空白就像剧中的哑场。它不是缺乏文字，而是一个越来越有吸引力的情节与幻想，情感和故事传达的肢体语言。观众不会因为没有声音而离开，他们会被这种无声的方式所感动，他们会把肢体语言当作一种艺术内容来欣赏。在设计上也是如此，有意识地留出玄幻、回味的空间，虽然没有文字、没有形象，但却使观者看到原本没有东西的画面，给人以无穷无尽的感觉，能够使观者用想象丰富其空间。空白可能比现实更生动、更富有想象力，它要求观者去弥补画面之外的内容，去联想内容之外的意境。

Blank is like a mime in a play. It's not a lack of words, but a body language of increasingly attractive plots and fantasies, emotions and stories. The audience will not leave because there is no sound. They will be moved by this silent way. They will appreciate body language as an art content. The same is true in design. Although there is no text or image, the space for fantasy and aftertaste is consciously set aside. However, it enables the viewer to see the original picture without anything, gives an endless feeling and enriches the space with imagination. Blank may be more vivid and imaginative than reality. It requires the viewer to make up for the content outside the picture and associate the artistic conception outside the content.

平面设计是一种二维的宣传材料造型方法，归功于当下的艺术，需求在有限的空间和时间里让观众难忘、难忘。所以，简洁明了成为很多设计师的风格主张。空白是一种简洁而富有吸引力的设计语言，以简单的视觉语言将设计理念归纳、新颖、感性的方法传达给受众。

Graphic design is a two-dimensional modeling method of publicity materials. Thanks to the current art, it needs to make the audience unforgettable and unforgettable in limited space and time. Therefore, simplicity has become the style proposition of many designers. Blank is a simple and attractive design language. It uses simple visual language to convey the design concept to the audience.

毫不夸张地说，空白设计变成了更高层次的艺术空白，在简洁的格式中寻找和谐之美;空白的艺术欣赏变成了一个充满幻想的空间，在虚幻的内容中寻找神韵和美感。自上世纪工艺美术运动开始以来，设计师就十分重视利用空白空间来体现设计的时空延伸和内容。空白空间丰富了现代设计和视觉设计。

It is no exaggeration to say that the blank design has become a higher level of art blank, looking for the beauty of harmony in the simple format; the blank art appreciation has become a space full of fantasy, looking for verve and beauty in the unreal content. Since the beginning of the arts and crafts movement in the last century, designers have attached great importance to the use of blank space to reflect the space-time extension and content of design. The blank space enriches modern design and visual design.

在设计乃至整个现代设计中，我们绝不能忽视空白的体现。在布局、分享、内容等各方面有意识的留白，呼唤受众填补空白，构成设计与受众互动的灵魂，达到设计的最高境界。

In the design and even the whole modern design, we must not ignore the blank. In the layout, sharing, content and other aspects of conscious blank, call for the audience to fill in the blank, constitute the soul of interaction between design and audience, to achieve the highest level of design.

一张白纸，可以给人无限的可能性，你可以在纸上描绘天马行空的想象，也可以写一支笔生花……关键是找到正确的方向并开始航行。

A piece of white paper can give people unlimited possibilities. You can depict the imagination of the world on the paper, or write a pen and a flower... The key is to find the right direction and start sailing.