Viewpoint: In the wide application of corporate image pattern, it is very important to enrich the screen sense and artistry, as well as to adapt to the performance effect of print media. In order to expand the extensibility of logo's design, the logo's variant design generally has the following types of variant design without affecting the concept of standard pattern image design: logo's variant design, logo's variant design, logo's variant design, logo's variant design and logo's variant design.

　　标准字体的定义和意义

　　Definition and significance of standard fonts

　　标准字体，以显示公司名称或品牌字体进行创意表达。近年来，国外知名品牌产品在中国市场的发展，都被翻译成汉字，并精心设计独特的字体，给中国消费者以独特的视觉识别形象。标准字体设计是视觉识别系统和商标中应用广泛、传达商业信息重要的因素。它的明确阐述可以直接将企业或品牌传达给消费者，增强统一企业形象的感染力。随着商业信息传播和文化传播的日益频繁，所有的传播行为都是高效的。视觉传达文本与商标符号都有着共同的发展趋势，即要求简洁、一致，注重美观、大方、个性。标准字体是企业形象识别系统的基本要素之一，应用广泛，经常与标识相关联，具有清晰的描述，能直接将企业或品牌传达给受众;用视觉、听觉同步传递信息，增强企业形象和品牌号召力，其设计意义和标志同等重要。企业宣传品设计

　　Standard font to display company name or brand font for creative expression. In recent years, the development of foreign well-known brand products in the Chinese market has been translated into Chinese characters, and carefully designed unique fonts to give Chinese consumers a unique visual identity. Standard font design is the most widely used visual recognition system and trademark, and the most important factor to convey business information. Its explicit elaboration can directly convey the enterprise or brand to consumers and enhance the appeal of the unified corporate image. With the increasing frequency of business information dissemination and cultural dissemination, all communication activities are efficient. Both visual communication texts and trademark symbols share the same development trend, which requires conciseness and consistency, and pays attention to beauty, generosity and personality. Standard font is one of the basic elements of enterprise image recognition system, which is widely used, often associated with the logo, has a clear description, can directly convey the enterprise or brand to the audience; it is equally important to use visual and auditory synchronization to convey information, enhance the corporate image and brand appeal, and its design significance and logo are equally important. Design of Enterprise Propaganda

　　标准字体与普通字体的区别如下:

　　The difference between standard font and common font is as follows:

　　字体设计与计算机植物词有很大区别,除了不同的外观风格,更重要的是标准字体设计的目的是根据企业或品牌个性、形式的中风,厚度一致,单词之间的连接和配置,统一的造型做了细致和严格的规定,如与正常字体更美丽,更多的功能。也规避知识产权的问题,在今天的信息增加,也增加了信息传输的标准,对企业信息传输应尽量短和更直接,因此,在实施企业形象战略,许多企业名称和品牌标识,统一企业名称和标志字体形成了标志设计的新趋势,企业名称和商标统一,虽然只是一个设计元素，但具有两种功能，达到视觉与听觉同步传达信息的效果。

　　Font design is very different from computer plant words. In addition to different appearance styles, the more important thing is that the purpose of standard font design is to make detailed and strict regulations according to the stroke of enterprise or brand personality and form, the same thickness, the connection and configuration between words, and the unified shape, such as more beautiful and more work with normal fonts. Yes. It also evades the problem of intellectual property rights. With the increase of information nowadays, it also increases the standard of information transmission. Enterprise information transmission should be as short and more direct as possible. Therefore, in the implementation of corporate image strategy, many enterprise names and brand logos, and the unification of enterprise names and logo fonts form a new trend of logo design, and the unification of enterprise names and logos. Although it is only a design element, it has two functions to achieve the effect of simultaneous transmission of information between vision and hearing.