一、vi设计的具体目的
  I. Specific purpose of VI design
  1. Vi设计让品牌更加突出
  1. Vi design makes the brand more prominent
  从众多知名品牌的发展来看,消费者对品牌的长期认知主要包括两个方面。另一方面是对品牌形象象征意义的认识。Vi设计注重后者。随着商品市场的发展,市场上的产品已经高度同质化,消费者对品牌形象象征意义的认知更加重要。高端的vi设计可以让品牌在众多同行中脱颖而出。
  From the perspective of the development of many well-known brands, consumers'long-term perception of the brand mainly includes two aspects. On the other hand, it recognizes the symbolic meaning of brand image. Vi design focuses on the latter. With the development of commodity market, products on the market have been highly homogeneous, and consumers'perception of the symbolic meaning of brand image is more important. High-end VI design can make the brand stand out among many peers.
  2. Vi设计让产品更优质
  2. Vi Design Makes Products Better
  随着人们生活水平的提高,人们对商品的需求不仅限于商品本身,而且在很大程度上反映在商品带给人们的具体体验和感受上。Vi设计正好可以满足消费者的心理需求。通过vi设计公司的品牌设计,可以提高品牌的视觉形象,还可以通过vi设计logo、色彩、图形等的展示,体现商品的特点,满足消费者心理需求,展现自己的身份。
  With the improvement of people's living standards, people's demand for commodities is not only limited to the commodities themselves, but also largely reflected in the specific experience and feelings that commodities bring to people. Vi design can meet the psychological needs of consumers. Through VI design company's brand design, can improve the visual image of the brand, but also through VI design logo, color, graphics display, reflect the characteristics of goods, meet the psychological needs of consumers, show their identity.
  3.Vi设计让产品更受欢迎
  3. Vi Design Makes Products More Popular
  Vi设计在帮助消费者识别企业或品牌方面发挥着巨大的作用。增加消费者对企业品牌形象的记忆和熟悉度,从而提高产品的订阅率,使企业产品更受欢迎,为企业带来更好的社会效益和商业效益。
  Vi design plays a huge role in helping consumers identify businesses or brands. Increase the consumer's memory and familiarity with the brand image of the enterprise, thereby improving the subscription rate of the product, making the enterprise products more popular, and bringing better social and commercial benefits to the enterprise.
  一般来说,消费者在购买商品时会优先考虑熟悉的品牌,但品牌识别不仅仅是通过品牌名称,还包括商品的包装设计。Vi能创造出经典、难忘、更符合品牌形象,这将无形中提升产品知名度,加深人们心中的印象。
  Generally speaking, consumers will give priority to familiar brands when purchasing goods, but brand identification is not only through brand names, but also through the packaging design of goods. Vi can create classic, unforgettable, more in line with the brand image, which will invisibly enhance product visibility and deepen people's impression.
济南vi设计
  这就是vi设计的主要目的。因此,在企业发展之初就应重视vi设计。目前,许多大型企业已经意识到vi设计的重要性,但大多数中小企业还没有引起足够的重视。其影响可能还不明显,但如果业务要真正实现长期增长,良好的vi是必不可少的。
  This is the main purpose of VI design. Therefore, VI design should be emphasized at the beginning of enterprise development. At present, many large enterprises have realized the importance of VI design, but most small and medium-sized enterprises have not attracted enough attention. The impact may not be obvious, but a good VI is essential if the business is to achieve long-term growth.
  二世。方法在vi设计中突出主体
  King II. Method to highlight the main body in VI design
  现在,当企业在市场竞争中,个是形象的竞争,vi设计已被证明的重要性,为了统一和提高企业的形象,可靠的vi设计必须符合世界出现价值需求,企业还必须进行其形象管理和形象设计。Vi设计之所以如此成功,是因为它掌握了一系列,具体通过以下几个方面来实现。
  Now, when enterprises compete in the market, the first is image competition, VI design has been proved to be important. In order to unify and improve the image of enterprises, reliable VI design must meet the value needs of the world, and enterprises must also carry out image management and image design. Vi design is so successful because it has mastered a series of specific ways to achieve.
  1. 通过布局突出重点
  1. Highlighting Key Points through Layout
  当涉及到vi设计时,决定将主题放在哪里作为兴趣中心对工作的成败至关重要。一般来说,靠近画面中心的物体会被突出显示,记住所有的规律都是注定要被打破的。金色的部分,九个正方形,图片的中心都可以由设计师来安排,但是一定要记住,布局一定要精心安排,这关系到作品的成败。
  When it comes to VI design, deciding where to place the theme as a center of interest is critical to the success of the work. Generally speaking, objects close to the center of the picture will be highlighted, bearing in mind that all laws are doomed to be broken. The golden part, nine squares and the center of the picture can be arranged by the designer, but it must be remembered that the layout must be carefully arranged, which is related to the success or failure of the work.
  2. 通过大小比例关系突出重点
  2. Highlighting the Key Points through the Size-to-Size Ratio
  在vi设计中突出主题的一个有效方法是让它们看起来大小不同。国内知名vi设计知道如何打破正常的比例关系,无论是缩小还是放大,都能达到突出重点的理想效果。让我们看看通过大小比关系突出关键点的设计。比较人物或图像的大小,突出主要的视觉层,打破正常的比例关系,可以使你的设计更生动。
  An effective way to highlight themes in VI design is to make them look different in size. Domestically well-known VI design knows how to break the normal proportional relationship, whether it is reduced or enlarged, can achieve the ideal effect of highlighting the focus. Let's look at the design that highlights key points through size ratio. Comparing the size of a person or image, highlighting the main visual layer and breaking the normal proportional relationship can make your design more vivid.
  3.通过框架突出主体
  3. Highlighting the Subject through Framework
  只要你在拍摄前仔细观察,创意画面无处不在。但vi设计强调要知道,这种构图只是一种噱头,是用来交换味道的,不能滥用。并利用盒子的形式来表达和突出设计的层次,使其更加正式。
  As long as you watch carefully before filming, creative images are everywhere. But VI design emphasizes to know that this composition is only a gimmick, used to exchange flavor, can not be abused. And use the form of box to express and highlight the level of design to make it more formal.
  用光线突出主体
  Use light to highlight the main body
  Vi设计中,灯光在设计中不可忽视,灯光对于一个好的设计,有着至关重要的作用,很多神秘的站点,包括一些需要渲染气氛的站点,灯光的应用都有很好的表现。在vi设计中,光线可以提升氛围,使画面更具表现力。当材质不是很好或者需要渲染强烈的氛围时,可以使用更多的光线来弥补不足或者衬托画面
  In Vi design, lighting can not be ignored in the design. Lighting plays a vital role in a good design. Many mysterious sites, including some sites that need to render the atmosphere, have good performance in the application of lighting. In VI design, light can enhance the atmosphere and make the picture more expressive. When the material is not very good or strong atmosphere needs to be rendered, more light can be used to compensate for the shortcomings or foil the picture.

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