Some people think that logo design is simple, but they don't understand software and think that logo design is a simple graphics. There is a great misunderstanding in this understanding. It's very dangerous for enterprises. Attitudes that do not attach importance to it will ultimately affect its brand value and restrict its development.

　　标志设计是六世的灵魂,一个公司或品牌,为了在市场上占据一个席位,它必须有其独特的视觉形象,就像一个人的穿着和说话,构成你给人的印象,印象会陪你很长时间了。

　　Logo design is the soul of the sixth generation, a company or brand. In order to occupy a position in the market, it must have its unique visual image, just like a person's dress and speech, which constitutes your first impression. The first impression will accompany you for a long time.

　　标识设计重要的是识别性、性。易于识别，独特的logo设计，给观者留下记忆。真正优秀的企业LOGO不一定是复杂的，但一定是适合当下的。适当的意思细化，适当的表达技术，适当的建模，一切都恰到好处，不多不少，不多不少。因此，标志设计是一门综合性的艺术，涉及到市场环境，设计师的能力和市场心理，技术表达，只是标志设计的后一步。标志设计要做到以下三点:

　　The most important thing in logo design is recognition and uniqueness. Easy to identify, unique logo design, leaving a memory for the viewer. The real excellent enterprise LOGO is not necessarily the most complex, but it must be the most suitable for the present. Appropriate meaning refinement, appropriate expression technology, appropriate modeling, everything is just right, no more, no more, no less. Therefore, logo design is a comprehensive art, involving the market environment, designer's ability and market psychology, technical expression, is only the last step of logo design. The logo design should achieve the following three points:

　　1. 标志设计的适用性

　　1. Applicability of logo design

　　实用性，标志设计，需要放大、缩小、远视和近视才能有良好的视觉效果和识别。设计师一定要考虑到logo做的简单的同时还要注意黑白虚拟度的对比才能打开。企业标识设计要有一定的影响，根据企业的要求，可以营造简约的氛围。例如，河海动力logo的回归设计，使用了单词“H”的个字母。形状简单，色彩对比强烈，“L”的尾部变形成波浪状。指出了“和海”的含义。

　　Practicality, logo design, need to zoom in and out, hyperopia and myopia in order to have a good visual effect and recognition. Designers must consider the simplicity of logo and the contrast of black and white virtuality in order to open it. Enterprise logo design has a certain impact, according to the requirements of enterprises, can create a concise atmosphere. For example, the regression design of river-sea power logo uses the first letter of the word "H". The shape is simple and the color contrast is strong. The tail of L is wavy. The meaning of "sea" is pointed out.

　　2. 简单的标志设计

　　2. Simple logo design

　　在信息时代，人们总是接触到无数的信息。快速传播是品牌快速发展的关键和核心。Logo Logo设计直观，就是让图形说话。概念是抽象的，而平面标志设计就是利用图像的图形表达抽象概念。找到人们熟悉或已经习惯的东西，将其转化为元素，成为logo设计的一部分，这有利于受众联想，加速对行业属性和品牌概念的理解。

　　In the information age, people are always exposed to innumerable information. Rapid communication is the key and core of brand rapid development. Logo logo design is intuitive, that is to let graphics speak. Concepts are abstract, and graphic logo design is the use of graphics to express abstract concepts. Finding what people are familiar with or used to, transforming it into elements, and becoming a part of logo design will help audiences associate and accelerate their understanding of industry attributes and brand concepts.

　　3.独特的标志设计

　　3. Unique logo design

　　关于企业标志设计的美感，标志基本的要素是形象、结构和色彩。巧妙是logo的灵魂。没有巧妙，就没有logo的艺术魅力。但聪明应该是合乎逻辑的，而不是牵强附会、弄巧成拙的。巧妙的客观存在，发现、探索和运用它，善用它，使logo设计具有视觉美感。

　　About the aesthetic feeling of enterprise logo design, the basic elements of logo are image, structure and color. Skills are the soul of logo. Without ingenuity, there will be no artistic charm of logo. But wisdom should be logical, not farfetched and self-defeating. Skillful objective existence, discovery, exploration and application, make good use of it, make logo design have visual aesthetic feeling.