1. Improving brand exposure
One of the differences between well-run brands and ordinary brands is that they can get higher exposure through the same investment. Investment is unchangeable. In terms of brand positioning, theme and style, it can naturally jump out of the crowded shelves, attract customers'attention, enhance brand awareness and improve product sales. Similarly, the retail space planned by VI has the same brand commonality and collective style. It can also jump out of the chaotic environment and stimulate people's consumption passion.
2. save money
VI planning according to the brand can not only save the cost of supply, but also improve operational efficiency. The beneficial thinking of product supply should guide planners to fully consider the requirements of brand positioning, cost accounting and brand safety.
3. Improving Brand Value Added
The source of brand added value is that the higher the brand is, the more stable the quality is, the more obvious the brand advantage is, and the stronger the sense of added value is. In the case of keeping the brand connotation unchanged, unusual packaging planning will inevitably lead to consumers'different perceptions of product value.
4. Improving customer loyalty
The formation and maintenance of customer loyalty, on the one hand, comes from the overall satisfaction of product and service quality, on the other hand, comes from the high recognition of brand value, brand style and brand civilization. According to brand planning, it can not only improve the difference between product values and the quality of safe sexual behavior, so that customers can trust and more importantly, it can correctly convey brand positioning, value and the image of target customers, so they find a sense of belonging, and then establish brand loyalty to shield the temptation of brand competition.
5. Maintaining brand in an all-round way
Brand maintenance includes pre-maintenance and store maintenance. In the stage of brand pre-maintenance, the value of planning lies in registration and pre-maintenance of planning achievements in trademark rights, appearance planning patents, etc. In the stage of market maintenance, the value of planning lies in improving the quality, authenticity and trust of the target brand, cracking down on plagiarism planners, reducing customers'share of mistaken consumption and maintaining their own brand profits.
6. Competitiveness of Schedule Arrangement
Enterprise arrangement and planning strategy, on the one hand, conveys the value, promotes the identification of civilization, establishes the arrangement of reputation, absorbs and integrates various resources, opens the competition according to the value chain through the difference and consistency of the unified arrangement of the brand identification system; on the other hand, it establishes a smooth internal communication channel through the planning and optimization of the operating environment, creates a positive and harmonious atmosphere, and forms a kind of value chain. Gravitational arrangement of civilization into the concave, attracting outstanding talent to join the company, beneficial insistence and progressing arrangement vitality.