1. Improving brand exposure

　　经营良好的品牌与普通品牌的区别之一是，它们可以通过相同的投资获得更高的曝光率。投资是不变的，在品牌定位、主题、风格上，自然可以跳出拥挤的货架，吸引顾客的注意力，提高品牌知名度，提高产品的销售。同样，VI规划的零售空间具有相同的品牌共性和集体风格，也可以跳出混乱的环境，激发人们的消费激情。

　　One of the differences between well-run brands and ordinary brands is that they can get higher exposure through the same investment. Investment is unchangeable. In terms of brand positioning, theme and style, it can naturally jump out of the crowded shelves, attract customers'attention, enhance brand awareness and improve product sales. Similarly, the retail space planned by VI has the same brand commonality and collective style. It can also jump out of the chaotic environment and stimulate people's consumption passion.

　　2. 省钱

　　2. save money

　　根据品牌进行VI规划，不仅可以节约供货成本，还可以提高运营效率。对产品供应的有益思考，指导策划者充分考虑品牌定位、成本核算、品牌安全等要求。

　　VI planning according to the brand can not only save the cost of supply, but also improve operational efficiency. The beneficial thinking of product supply should guide planners to fully consider the requirements of brand positioning, cost accounting and brand safety.

　　3.提升品牌附加值

　　3. Improving Brand Value Added

　　品牌附加值的来源是品牌越高，质量越稳定，品牌优势越明显，附加值感越强。在保持品牌内涵不变的情况下，不同寻常的包装策划必然会导致消费者对产品价值的不同认知。

　　The source of brand added value is that the higher the brand is, the more stable the quality is, the more obvious the brand advantage is, and the stronger the sense of added value is. In the case of keeping the brand connotation unchanged, unusual packaging planning will inevitably lead to consumers'different perceptions of product value.

　　4. 提高客户忠诚度

　　4. Improving customer loyalty

　　顾客忠诚的构成和维系，一方面来自于对产品和服务质量的整体满意，另一方面来自于对品牌价值、品牌风格和品牌文明的高度认可。根据品牌规划,不仅可以进步的产品价值之间的差异和安全性行为的质量,让顾客更信任和,更重要的是,它能够正确传达品牌定位,价值和目标客户的形象,所以他们找到归属感,然后建立品牌忠诚度,用于屏蔽品牌竞争的诱惑。

　　The formation and maintenance of customer loyalty, on the one hand, comes from the overall satisfaction of product and service quality, on the other hand, comes from the high recognition of brand value, brand style and brand civilization. According to brand planning, it can not only improve the difference between product values and the quality of safe sexual behavior, so that customers can trust and more importantly, it can correctly convey brand positioning, value and the image of target customers, so they find a sense of belonging, and then establish brand loyalty to shield the temptation of brand competition.

　　5. 全面维护品牌

　　5. Maintaining brand in an all-round way

　　品牌维护的方式包括前期维护和门店维护。在品牌预维护阶段，规划的价值在于对商标权、外观规划专利等方面的规划成果进行注册和预维护。在商场维护阶段，规划的价值在于提升目标品牌的品质感、真实性和信赖感，打击抄袭策划者，减少顾客的误消费份额，维护自己的品牌收益。

　　Brand maintenance includes pre-maintenance and store maintenance. In the stage of brand pre-maintenance, the value of planning lies in registration and pre-maintenance of planning achievements in trademark rights, appearance planning patents, etc. In the stage of market maintenance, the value of planning lies in improving the quality, authenticity and trust of the target brand, cracking down on plagiarism planners, reducing customers'share of mistaken consumption and maintaining their own brand profits.

　　6、进度安排竞争能力

　　6. Competitiveness of Schedule Arrangement

　　企业安排与规划策略,一方面,传达的价值,通过品牌识别系统统一安排的区别和一致性,促进文明的识别,建立声誉的安排,吸收和整合各种资源打开竞争根据价值链;另一方面，它通过对运营环境的规划和优化，建立畅通的内部沟通渠道，营造积极和谐的氛围，构成一种万有引力的安排文明的凹进去，吸引优秀人才加入公司，有益的坚持和进步安排活力。

　　Enterprise arrangement and planning strategy, on the one hand, conveys the value, promotes the identification of civilization, establishes the arrangement of reputation, absorbs and integrates various resources, opens the competition according to the value chain through the difference and consistency of the unified arrangement of the brand identification system; on the other hand, it establishes a smooth internal communication channel through the planning and optimization of the operating environment, creates a positive and harmonious atmosphere, and forms a kind of value chain. Gravitational arrangement of civilization into the concave, attracting outstanding talent to join the company, beneficial insistence and progressing arrangement vitality.