Successful LOGOs usually have a hidden property: they are usually the best of their kind. When you design a LOGO for a brand, make it stand out from the rest of the same kind, but not only different, but also make it a reason for users to fall in love with the brand.

　　事实上绝大多数失败的LOGO设计，都是因为无法传递出这个信息。

　　In fact, the vast majority of failed LOGO designs are due to the inability to convey this information.

　　设计师应该是个相信这个品牌，并发掘出品牌特异之处的人，这样才可以让看到这个品牌的其他客户认识到这一点。

　　Designers should be the first to believe in the brand and discover its specificities, so that other customers who see the brand can recognize this.

　　在审视市场之前，先想一个吸引人的名字。如果你真的那么渴望成功，选好名字肯定是基础。一个好名字不仅会赋予品牌以力量，而且具有良好的识别性，即使用户没有看到Slogan也能从好名字中品出滋味。这样的名字有价值。

　　Before looking at the market, think of an attractive name. If you really want to succeed, choosing a good name is the foundation. A good name not only gives the brand strength, but also has good recognition, even if users do not see Slogan can taste from a good name. Such names are most valuable.

　　品牌的名称能够成就好设计，也能毁掉一堆好想法。

　　Brand names can make good designs and destroy a bunch of good ideas.

　　为什么名字这么重要

　　Why is name so important?

　　LOGO包含两个必须的部分：一个标识和一个文字名称。在设计具有识别性的标识之前，先想想文字部分。

　　LOGO contains two necessary parts: an identifier and a literal name. Before designing a recognizable logo, think about the text.

　　LOGO的设计通常都依从于名称的含义和特征，而为文本部分选择字体的时候，你应该绕过那些太有噱头的字体，也不应选择竞争对手常用的字体类型，实际上自定义的字体，或者简化的元素往往是赢得用户认可的关键。

　　LOGO design usually depends on the meaning and characteristics of the name. When choosing fonts for the text part, you should bypass those fonts that are too gimmicky, and should not choose the font types commonly used by competitors. In fact, customized fonts or simplified elements are often the key to winning user recognition.

　　色彩是视觉的核心

　　Color is the core of vision

　　实际上没有哪个设计元素是能够脱离色彩来进行考虑的。你需要用一切方式来抓住用户的注意力，尤其是借助色彩。大胆的色彩，鲜艳的颜色，精致的搭配，柔和的调性，你需要用合适的方案来呈现品牌的性格、传递不同的意义。

　　In fact, no design element can be considered without color. You need to grab the user's attention in every way, especially with the help of color. Bold color, bright color, delicate collocation, soft tone, you need to use appropriate solutions to present the brand's personality and convey different meanings.

　　更多有关济南vi设计的相关信息可以点击我们的官网进行咨询：http://www.facons.cn

　　More information about Jinan VI design can be consulted by clicking on our official website: http://www.facons.cn