There are still many enterprises that do not realize the importance of VI design image to the development of the company, and regard it as a matter of no return, so how do we choose VI design company?

　　一、盲目信任大公司

　　I. Blind Trust in Big Companies

　　大的规划公司有许多本身的特色，比如说人多、做事规范化、流程化、有许多大型的客户资源等等。

　　Large planning companies have many characteristics of their own, such as a large number of people, standardized work, process, there are many large customer resources and so on.

　　大的规划公司有众多的VI项目在一起操作，必定很难像千有规划这种小规划团队做的更专注，更深化，对每个独立的VI项目的重视程度也可想而知。

　　Large planning companies have many VI projects operating together. It must be difficult for small planning teams like Thousand Plans to concentrate more and deepen their efforts. The importance of each independent VI project can also be imagined.

　　大的规划公司一般都是经过规范化流程化的方式来操作VI项目，而VI规划是个性化的产品，是针对不同品牌的本身个性和特色衍生出来的视觉形象，所以VI规划的思路不应该用固定的形式来操作和履行！

　　Big planning companies usually operate VI projects through standardized process, and VI planning is a personalized product, which is a visual image derived from different brand's own personality and characteristics, so the idea of VI planning should not be operated and implemented in a fixed form!

　　二、重视价格忽视价值

　　2. Emphasizing Price and Ignoring Value

　　有许多企业已经意识到VI形象对企业发展的重要性，但是可能由于现阶段公司规划方面的因素影响，没有足够的预算来规划一套体系完整的VI形象.

　　Many enterprises have realized the importance of VI image to the development of enterprises, but due to the influence of factors in corporate planning at this stage, there is not enough budget to plan a complete set of VI image.

　　更多有关济南logo设计的相关信息可以点击我们的官网进行咨询：http://www.facons.cn

　　More information about Jinan logo design can be consulted by clicking on our official website: http://www.facons.cn