Hotel VI, as the visual representative of hotel image, effectively and persistently conveys the civilized energy and management concept of the hotel. The implementation of VI communication is not a short-term success, but a continuous process.

从一个战略性的长时间开展进程来看, VI 体系逐步融入到社会环境、竞赛局势、企业经营的导向等要素中, 才干不断夯实酒店的品牌形象。

From a strategic long-term development process, VI system is gradually integrated into the social environment, competition situation, business orientation and other elements, so as to continuously consolidate the hotel brand image.

酒店文明的发明首要源于思想的立异, 酒店文明的定位与长时间经营也取决于体系策划理论的辅导。有了明确的文明主题, 特色鲜明与特性化突出的酒店是作为企业经营取胜的重要要素。

The invention of hotel civilization originates primarily from the innovation of ideas. The orientation and long-term operation of hotel civilization also depend on the guidance of system planning theory. With a clear theme of civilization, Hotels with distinctive features and outstanding characteristics are important elements for enterprises to win.

反之, 主题文明的营造与酒店经营的脱节、主题缺少使得酒店的规划显得比较平庸;因过分地趋于一致化或追求盲目的“抄势”, 使得酒店逐步缺少特性主题特色, 而缺少风格特色和文明内在的酒店也就缺少了营销的“卖点”和“亮点”, 只能流于千篇一律的相同和俗套。

On the contrary, the disconnection between the construction of theme civilization and hotel management and the lack of theme make hotel planning more mediocre; due to excessive convergence or blind pursuit of "copying momentum", the hotel gradually lacks the characteristics of the theme, while the hotel lacks the "selling point" and "bright spot" of marketing, and can only be the same and vulgar. Set.

其结果是规划不切实际的酒店 VI 形象, 或许似曾相识的模糊形象,而忽视主题风格的表现和文明艺术气氛的定位对酒店 VI 规划是大忌。

The result is that the planning of unrealistic Hotel VI image, perhaps familiar with the vague image, while ignoring the performance of the theme style and the positioning of the cultural and artistic atmosphere for hotel VI planning is taboo.

面临信息时代的市场竞赛, 酒店 VI 体系的规划更需求策划的引导效果。随着物质文明的快速开展, 人们生活水平的改进, 越来越多的餐饮酒店林立而生; 各种风味、各种主体、各种装修风格的酒店形象琳琅满目, 可供人们挑选的余地越来越多, 市场竞赛的激烈程度也越来越大。

Facing the market competition in the information age, the planning of hotel VI system needs more guidance effect of planning. With the rapid development of material civilization and the improvement of people's living standards, more and more catering hotels have emerged. The Hotel images of various flavors, main bodies and decoration styles are dazzling. There is more and more room for people to choose, and the market competition is becoming more and more intense.

人们对于酒店消费理念在发生变化, 以物质享受为主逐步转向精力层面上的更高需求。酒店 VI 体系的规划首要要面对消费者对于视觉信息辨认的挑选和文明档次的苛刻检测。

People's consumption concept of hotels is changing, with material enjoyment as the main factor and gradually turning to higher demand on the energy level. The planning of hotel VI system is mainly faced with the selection of visual information identification and the rigorous detection of cultural level by consumers.

信息的传达要通过策划转换为可辨认的 VI 形象, 包括 VI 在内的各种酒店信息传达的有效性与可信度, 以及本钱的考虑, 都需求整体的策划来完结。

The communication of information should be completed through the transformation of planning into identifiable VI image, the validity and credibility of various hotel information communication including VI, and the consideration of cost, all of which need the overall planning.

以上信息是我们济南vi设计整理发布希望对大家有所帮助我们的网站是：http://www.facons.cn！

The above information is our Jinan VI design, collation and publication hope to help you all our website is: http://www.facons.cn!