The color superposition has used the multicolored, uses not well is only the multicolored. Color is also an art in planning. Reasonable use of color can improve the level of works. Today's brand planning shares with us, such as the rational use of color overlay in brand planning, to improve the level of planning.
We usually study color to understand the emotions of color, in order to arouse the viewer's mood through the visual factor of color, which has a strong expressive force, and express the emotions that the planner wants to react through color. However, few planners pay attention to the techniques and methods of color expression. This article mainly introduces the application of color overlay in brand planning through some excellent brand planning cases.
The so-called superposition, that is, the process or method of superimposing the graphics, features and other features we have generated in advance on a fundamental graphics. The superposition form mixes the "primary" color of the picture with the "mixed" color to produce an intermediate color. The darker color in the "base color" than that in the "mixed color" doubles the "mixed color", while the brighter color in the "mixed color" will conceal the "mixed color", while the highlighted part and the dark part in the picture remain unchanged, so the superposition form does not work when the black or white pixels are colored
Rational Use of Color Overlay in Brand Planning to Improve Planning Level
The cartoon girl invented by Kitaoka Chouji overlays the left side of the picture with a layer of red. The only visible eye is not covered. The girl's right eye is affected by the reddish setting. The blue color of her hair card is the same on the human visual perception. In fact, both eyes are grey. This "antagonistic process" proves that you are deceived in front of your eyes, and that color is essentially influenced by brightness. Just as Picasso invented the blue age, the whole painting felt only blue, but it was through the wonderful relationship between brightness to make the characters and the environment clear. Therefore, when discussing the superposition of colors, we have to talk about the brightness relationship of colors.