The color superposition has used the multicolored, uses not well is only the multicolored. Color is also an art in planning. Reasonable use of color can improve the level of works. Today's brand planning shares with us, such as the rational use of color overlay in brand planning, to improve the level of planning.

　　咱们通常研讨颜色，去理解颜色的情感时，是为了想经过颜色这一具有激烈表现力的视觉因素来引发观者的各种心情，经过颜色表达规划者想要去反响的情感。而颜色的表现手法和方法，往往很少会有规划师去留意。而本文，主要经过一些优秀的品牌规划案例向咱们介绍颜色叠加在品牌规划中的运用。

　　We usually study color to understand the emotions of color, in order to arouse the viewer's mood through the visual factor of color, which has a strong expressive force, and express the emotions that the planner wants to react through color. However, few planners pay attention to the techniques and methods of color expression. This article mainly introduces the application of color overlay in brand planning through some excellent brand planning cases.

　　所谓叠加，即咱们预先生成出来的图形、特点特征等被调用叠合在一个根本图形上的进程或方法。叠加形式把图画的“基色”颜色与“混合色”颜色相混合发生一种中间色。 “基色”内颜色比“混合色”颜色暗的颜色使“混合色”颜色倍增，比“混合色”颜色亮的颜色将使“混合色”颜色被隐瞒，而图画内的高亮部分和暗影部分保持不变，因而对黑色或白色像素着色时叠加形式是不起作用的。

　　The so-called superposition, that is, the process or method of superimposing the graphics, features and other features we have generated in advance on a fundamental graphics. The superposition form mixes the "primary" color of the picture with the "mixed" color to produce an intermediate color. The darker color in the "base color" than that in the "mixed color" doubles the "mixed color", while the brighter color in the "mixed color" will conceal the "mixed color", while the highlighted part and the dark part in the picture remain unchanged, so the superposition form does not work when the black or white pixels are colored

　　品牌规划中合理运用颜色叠加，进步规划层次

　　Rational Use of Color Overlay in Brand Planning to Improve Planning Level

　　北冈秋吉所发明的漫画女孩，他将图画左边叠加上一层赤色，显露眼珠没有覆盖，女孩右眼由于受到微红布景的影响，在人的视觉感触上和发卡的蓝颜色共同，而事实上，两只眼睛都是灰色的。这种“拮抗进程”证明了你眼前欺骗了你，而实质上颜色是受到亮度影响的。就如毕加索发明的蓝色时代，整幅画作感觉只有蓝色，但就是奇妙的经过亮度关系来让人物和环境变得分明。所以议论颜色的叠加，就不得不说说颜色的亮度关系了。

　　The cartoon girl invented by Kitaoka Chouji overlays the left side of the picture with a layer of red. The only visible eye is not covered. The girl's right eye is affected by the reddish setting. The blue color of her hair card is the same on the human visual perception. In fact, both eyes are grey. This "antagonistic process" proves that you are deceived in front of your eyes, and that color is essentially influenced by brightness. Just as Picasso invented the blue age, the whole painting felt only blue, but it was through the wonderful relationship between brightness to make the characters and the environment clear. Therefore, when discussing the superposition of colors, we have to talk about the brightness relationship of colors.