Character 1: Recognition

　　企业vi规划应该让企业形象具有辨认性，辨认性是企业VI规划的重要功用之一。因为市场竞争不断加剧，各种VI商标符号更是数不胜数，只有特色鲜明、简单辨认和记忆、含义深入、造型美丽的企业VI标志，才能在同业中突显出来，对企业留下深入印象,加深对企业形象的认识。

　　Corporate VI planning should make corporate image identifiable, which is one of the important functions of corporate VI planning. Because the market competition is intensifying, there are numerous VI trademark symbols. Only the enterprise VI symbols with distinctive features, simple identification and memory, deep meaning and beautiful shape can stand out in the industry, leave a deep impression on the enterprise and deepen the understanding of the enterprise image.

　　特性2：领导性

　　Character 2: Leadership

　　VI规划是企业视觉传达要素的核心，企业VI标志的造型、色彩、应用方式，直接决定了其辨认要素的方式。企业视觉辨认系统其他要素的建立，都是围绕着企业VI标志为中心而展开的。所以企业VI规划的领导地位是企业运营理念和活动的集中体现，贯穿于企业所有的运营活动中，具有权威性的领导作用。

　　VI planning is the core of enterprise visual communication elements. The shape, color and application of enterprise VI logo directly determine the way of identifying elements. The establishment of other elements of the enterprise visual identification system is centered around the VI logo of the enterprise. Therefore, the leadership position of enterprise VI planning is the centralized embodiment of enterprise operation concept and activities, which runs through all the operation activities of enterprises and has authoritative leadership role.

　　特性3：同一性

　　Characteristic 3: Identity

　　VI规划代表着企业的运营理念、文明特色、价值取向，反映企业的产业特色，运营思路，是企业精神的具体象征。而大众对企业VI标志的认同等同于对企业的认同，所以企业VI规划不能脱离企业的实际情况，违背企业宗旨，而只做外表方式工作的标志，那么，就会失去企业VI规划自身的意义，乃至对企业形象形成负面影响。

　　VI planning represents the business philosophy, civilized characteristics and value orientation of the enterprise, reflects the industrial characteristics of the enterprise, operation ideas, and is the specific symbol of the spirit of the enterprise. The public's recognition of corporate VI logo is the same as that of the enterprise, so corporate VI planning can not be separated from the actual situation of the enterprise, contrary to the purpose of the enterprise, and only do the logo of the external way of work, then, it will lose the significance of corporate VI planning itself, and even have a negative impact on the image of the enterprise.

　　VI设计的好处

　　The Benefits of VI Design

　　一套优秀的vi设计系统在许多时候能产生震撼性视觉冲击力！它给企业带来的作用是立杆见影的。除了能栩栩如生地表达出企业的理念之外，更极大的提升了企业或产品的形象！

　　A set of excellent VI design system can produce shocking visual impact in many cases! The role it brings to enterprises is obvious. In addition to vividly expressing the concept of the enterprise, it greatly improves the image of the enterprise or product!

　　因此，没有VI对于一个现代企业来说，就意味着它的形象将消失在茫茫的商海之中，让人辨别不清；就意味着它是一个没有灵魂的赚钱机器；就意味着它的产品与服务毫无个性，消费者对它若即若离；就意味着团队的涣散和低落的士气。

　　Therefore, the absence of VI for a modern enterprise means that its image will disappear in the vast sea of Commerce and people can not distinguish it clearly; it means that it is a soulless money-making machine; it means that its products and services have no personality, consumers are indifferent to it; it means that the team is scattered and low morale.

　　品牌有效整合

　　Effective Brand Integration

　　品牌核心价值：“品牌核心价值”是整个品牌的灵魂，是统帅企业所有品牌活动的纲领、中心、宗旨、是品牌资产的主体与立足点，是品牌战略规划的方针，它让顾客方便、明确、清晰地识别品牌的利益点与个性，并让其认同，喜爱、购买、联想、赞美……。

　　Brand Core Value: "Brand Core Value" is the soul of the whole brand, the guiding principle, the center, the purpose, the main body and the foothold of all brand activities of the commanding enterprise, and the policy of brand strategic planning. It allows customers to easily, clearly and clearly identify the interests and personalities of the brand, and let them identify, like, buy, Associate and praise...

　　品牌定位依存于产品实际表现，而产品实际表现在于产品的特性、品质、价格、文化、审美和声誉等。它们是强有力的品牌定位的支撑，也是形成品牌竞争力的内在源泉。

　　Brand positioning depends on the actual performance of the product, while the actual performance of the product lies in the characteristics, quality, price, culture, aesthetics and reputation of the product. They are the support of strong brand positioning and the internal source of brand competitiveness.