Character 1: Recognition
Corporate VI planning should make corporate image identifiable, which is one of the important functions of corporate VI planning. Because the market competition is intensifying, there are numerous VI trademark symbols. Only the enterprise VI symbols with distinctive features, simple identification and memory, deep meaning and beautiful shape can stand out in the industry, leave a deep impression on the enterprise and deepen the understanding of the enterprise image.
Character 2: Leadership
VI planning is the core of enterprise visual communication elements. The shape, color and application of enterprise VI logo directly determine the way of identifying elements. The establishment of other elements of the enterprise visual identification system is centered around the VI logo of the enterprise. Therefore, the leadership position of enterprise VI planning is the centralized embodiment of enterprise operation concept and activities, which runs through all the operation activities of enterprises and has authoritative leadership role.
Characteristic 3: Identity
VI planning represents the business philosophy, civilized characteristics and value orientation of the enterprise, reflects the industrial characteristics of the enterprise, operation ideas, and is the specific symbol of the spirit of the enterprise. The public's recognition of corporate VI logo is the same as that of the enterprise, so corporate VI planning can not be separated from the actual situation of the enterprise, contrary to the purpose of the enterprise, and only do the logo of the external way of work, then, it will lose the significance of corporate VI planning itself, and even have a negative impact on the image of the enterprise.
The Benefits of VI Design
A set of excellent VI design system can produce shocking visual impact in many cases! The role it brings to enterprises is obvious. In addition to vividly expressing the concept of the enterprise, it greatly improves the image of the enterprise or product!
Therefore, the absence of VI for a modern enterprise means that its image will disappear in the vast sea of Commerce and people can not distinguish it clearly; it means that it is a soulless money-making machine; it means that its products and services have no personality, consumers are indifferent to it; it means that the team is scattered and low morale.
Effective Brand Integration
Brand Core Value: "Brand Core Value" is the soul of the whole brand, the guiding principle, the center, the purpose, the main body and the foothold of all brand activities of the commanding enterprise, and the policy of brand strategic planning. It allows customers to easily, clearly and clearly identify the interests and personalities of the brand, and let them identify, like, buy, Associate and praise...
Brand positioning depends on the actual performance of the product, while the actual performance of the product lies in the characteristics, quality, price, culture, aesthetics and reputation of the product. They are the support of strong brand positioning and the internal source of brand competitiveness.