The change in the LOGO design industry is changing with each passing day. It is also sensitive and rapid in the field of design trends and fashion. The most fashionable design 5 years ago may not seem to be outstanding today. The way to attract users is getting more and more fresh, and the design of LOGO also needs to keep pace with the update. Fortunately, design experts have been studying and keeping close to the short term design trends and trying to predict the trend of the LOGO design industry.
The simplification in the form of LOGO means that the overall design is stripped to the most basic state as far as possible, as far as possible to make LOGO appear clean and simple. Promoting the Internet and cross platform is an important reason for the development of this trend. Clear fonts and simple geometric shapes (lines, dots, rectangles, circles, etc.) are rapidly becoming popular with the LOGO design. What kind of particularity does it have in the end?
First of all, LOGO usually needs simple and consistent design, and font LOGO is a large class. Secondly, simple graphic elements can provide balanced and consistent appearance. Finally, if used properly, the combination of geometry and font can produce strong visual effects to enhance brand competitiveness.
Letter stacking is another popular trend in LOGO design. The designer stacked each word or letter together, making it possible for a longer name brand to use a word LOGO to present its full name. This LOGO design technique has achieved great success in the past two years from 2016 to 2017. The LOGO brought by this design method is usually complex and elegant, and its personality is distinct. It should continue to prevails in the next 2018.
The retro style rich badge style LOGO has been decreasing in recent years. The most common badge LOGO is to place text and graphics within a circular range, many of which will also add the date of the creation of the brand. This design can give people a traditional, classic and stable feeling, back to the ancient and old school.
The text or visual elements to slice layered semblance of it, at first glance this LOGO design skills and style and has nothing to do, but there is a growing number of LOGO began to use design. This trend may be carried forward in 2018, because this hierarchical structure can make LOGO more negative space and enhance visual information. Even a little adjustment can bring more three-dimensional visual experience.
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