LOGO设计行业的变化是日新月异的，对于设计趋势和流行风尚，这个领域同样是敏感而反映迅速的。5年前时髦的设计，在今天看来可能毫不突出。吸引用户的方式越来越新鲜多样，而LOGO的设计同样需要跟上步伐更新换代了。好在设计专家们一直在研究并紧跟短期的设计趋势，并且尽力预测LOGO设计行业的走向。

The change in the LOGO design industry is changing with each passing day. It is also sensitive and rapid in the field of design trends and fashion. The most fashionable design 5 years ago may not seem to be outstanding today. The way to attract users is getting more and more fresh, and the design of LOGO also needs to keep pace with the update. Fortunately, design experts have been studying and keeping close to the short term design trends and trying to predict the trend of the LOGO design industry.

LOGO形式上的简化指的是将整体设计尽量剥离到基本的状态，尽量让LOGO显得干净简约。推动品牌互联网化和跨平台是催生这一趋势的重要原因。清晰的字体加上简单的几何形状（线条，点，矩形，圆形等）这种LOGO设计的搭配正在迅速地流行起来。它到底有着什么样的特殊之处呢？

The simplification in the form of LOGO means that the overall design is stripped to the most basic state as far as possible, as far as possible to make LOGO appear clean and simple. Promoting the Internet and cross platform is an important reason for the development of this trend. Clear fonts and simple geometric shapes (lines, dots, rectangles, circles, etc.) are rapidly becoming popular with the LOGO design. What kind of particularity does it have in the end?

首先，LOGO通常都需要是简单而足够一致的设计，而字体LOGO是其中很大的一类；其次简单的图形元素能够提供平衡而一致的外观。后，如果使用得当，几何形状和字体的搭配能够产生足够强烈的视觉效果，提升品牌竞争力。

First of all, LOGO usually needs simple and consistent design, and font LOGO is a large class. Secondly, simple graphic elements can provide balanced and consistent appearance. Finally, if used properly, the combination of geometry and font can produce strong visual effects to enhance brand competitiveness.

字母堆叠也是LOGO设计的另外一个热门趋势。设计师将单词或者字母彼此堆叠到一起，使得名字比较长的品牌得以使用文字LOGO来呈现其完整的名称。这一LOGO设计手法在2016年到2017年这两年间取得了巨大的成功，这种设计方法带来的LOGO通常复杂而优雅，个性鲜明，在接下来的2018年应该会持续流行。

Letter stacking is another popular trend in LOGO design. The designer stacked each word or letter together, making it possible for a longer name brand to use a word LOGO to present its full name. This LOGO design technique has achieved great success in the past two years from 2016 to 2017. The LOGO brought by this design method is usually complex and elegant, and its personality is distinct. It should continue to prevails in the next 2018.

复古风格浓郁的徽章式LOGO在近几年都热度不减，常见的徽章LOGO是将文本和图形置于一个圆形的范围以内，其中很多还会将品牌的创始日期加入其中。这一的设计能够给人一种传统、经典而稳重的感觉，复古而又老派。

The retro style rich badge style LOGO has been decreasing in recent years. The most common badge LOGO is to place text and graphics within a circular range, many of which will also add the date of the creation of the brand. This design can give people a traditional, classic and stable feeling, back to the ancient and old school.

将文本或者视觉元素以切片分层式的样子呈现出来，乍一看这种LOGO设计技巧甚至和风格毫不沾边，但是确确实实有越来越多的LOGO开始使用设计。这一趋势可能会在2018年被发扬光大，因为这种分层结构能够让LOGO中有更多的负空间，在视觉信息量上有明显的提升，稍加调整甚至能带来更加立体的三维视觉体验。

The text or visual elements to slice layered semblance of it, at first glance this LOGO design skills and style and has nothing to do, but there is a growing number of LOGO began to use design. This trend may be carried forward in 2018, because this hierarchical structure can make LOGO more negative space and enhance visual information. Even a little adjustment can bring more three-dimensional visual experience.

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